How to be cool

The one and only “how to be cool” tutorial

The Puma Suede, one of the coolest shoes out there. Even with a fundamental history. Check it out!

Definitely the most legendary and popular Puma style of all time, this classic has a place in history and in every Hall of Fame. At the 1968 Olympics, the newly released Puma Suede was worn by Tommie Smith, the prominent Olympic athlete, when he took to the Olym-pic awards podium with one fist held defiantly in the air.

Walt Frazier wore this style in the 1980’s and this shoe became known as the “Clyde”.

The Suede is widely regarded as the original B-Boy shoe. It was made famous by early break danc-ing crews, such as the New York City Breakers and the Rock Steady Crew, who rocked them religiously at early Hip-Hop jams in New York City. In 1993 the Beastie Boy’s use of the PUMA SDEDE brought it onto new heights, by wearing the shoes to each of their concert inspired the people and the franchise to wear, and inno-vate the shoes. Making loads of different combinations with color and laces.

This shoe has it all, Style, Fame, Looks, History, and a political background. There is no denying. THIS IS A COOL SHOE. CHOOS-ING PUMA SUEDES AS YOUR BASIC KICKS WILL GET YOU RE-SPECT AND COOLNESS.

.......Yes. It will.

KICKS: The Puma Unleashed

1986 was a monumental year for “Puma”. For its 20 year jubi-lee the company added the cat logo, a puma in flight, and the Afro-American athlete Tommie Smith, who had won the 200m in Puma shoes, used the salute of the “Black Panther” move-ment while on the podium to call attention to the issue of racism. In the same year “Suede”, made of the eponymous fabric, was brought on market. Originally a basketball shoe, it achieved reverence within the rising hip-hop community. The NBA player Walt Frazier, nicknamed “Clyde”. Since then the shoe has also been known as the “Clyde”.

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KICKS: 2.0 Skyhigh with Jordan.

Air Jordan(s), also known simply as Jordans, are a brand of shoes and athletic apparel produced by nike for Professional basketbal player Michael Jordan.

Early in 1984, Nike was a strug-gling shoe company. The run-ning shoe phenomenon that has fueled their sales in previous years was slowly dying and they needed a way to revitalize and reinvent themselves in order to appeal to another segment of the market. At the same time, rookie player Michael Jordan was already endorsing several products, but Nike hoped that his appeal would generate sales. Jordan, though, had other ideas.

At that time, there was not a tremendous impact from a shoe endorsement, and few compa-nies were willing to risk so much of their marketing budget to bet on one athlete to promote their products. An athlete as paid for wearing the products but little else resulted from an endorse-ment.It’s possible that Jordan’s reluctant attitude stemmed from this fact as much as his alle-giance to Converse and Adidas products.

Nike saw something special in Michael Jordan, though. They saw a chance, an opportunity. He was a champion with personal-ity, charisma, and heart, and they were willing to put the company on the line. They knew from the beginning that he would be a

Nike Head Designer, Peter Moore pre-sented sketches of AJ1 shoes, jumpsuits, and sports apparel, all in black and red. Michael’s remarks upon seeing the designs were less than enthusiastic. He is reported to have said,“I can’t wear that shoe, those are Devil colors”Throughout the entire meeting Jordan was reported to seem disinterested and bored, but as he and Falk left the meeting, Jordan said to his agent, “Let’s make the deal.”

With those four words, the Air Jordan legacy was born. Nike signed Jordan to a $2.5 million deal for 5 years, plus royalties and other fringe benefits. Peter Moore cre-ated the first AJ Logo with a basketball with wings lifting it. The introduction of the Air Jordan I turned the athletic shoe industry upside down. Before the AJ I, most basket-ball shoes were white, but the bold black and red styling of the Jordan I flouted this convention. The NBA banned the shoe from the league in response, but Jordan wore them anyway, racking up serious fines of up to $5000 a game. Nike, of course, was more than happy to pay these to keep the shoes on Jordan’s feet and in the public eye. All this controversy and Jordan’s spectacular numbers that year served to put the Air Jor-dan line on the road to becoming a household name.

“Who says man was not meant to fly?”

- Michael Jordan

While Jordan, himself, did not initially see the significance of Nike’s offer, his agent, David Falk, saw a golden opportunity in Nike’s offer to create a new line of shoes called “Air Jordans.” and urged him to give Nike a chance.

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Rolemodels Of Cool.

Born Malcolm Little and also known as El-Hajj Malik El-Shabazz, was an African American Muslim minister, public speaker, and human rights ac-tivist. To his admirers, he was a courageous advocate for the rights of African Americans, a man who indicted white America in the harsh-est terms for its crimes against black Americans. His detractors accused him of preaching racism, black supremacy, anti-semitism, and violence.

The X filesMalcolm X, The revolutionary

Malcolm X was born in Omaha, Nebraska. The events of his childhood, including his father’s lessons concerning black pride and self-reliance, and his own experiences concerning race played a significant role in Mal-colm X’s adult life. By the time he was thirteen, his father had died and his mother had been commit-ted to a mental hospital. After living in a series of foster homes, Malcolm X became involved in a number of criminal activi-ties in Boston and New York City; in 1946 he was

While in prison, Malcolm X became a member of the Nation of Islam. After his parole in 1952 he quickly rose to become one of the Nation's lead-ers, and for a dozen years was the public face of the controversial group. However, increasing disil-lusionment and conflict with Nation of Islam head Elijah Muhammad led Malcolm X to leave the Nation in March 1964. After a period of travel throughout Africa and the Middle East Malcolm X returned to the United States, where he founded

In February 1965, less than a year after leaving the Nation of Islam, he was assassinated by three members of the group.The beliefs expressed by Malcolm X changed during his lifetime. As a spokesman for the Nation of Islam he taught black supremacy and de-fied the leaders of the organization. He also advocated the separation of black and white Americans, which put him at odds with the civil rights movement, which was working towards integration. After he left the Nation of Islam in 1964, Malcolm X became a Sunni Muslim, made the pilgrimage to Mecca and disavowed racism, while remaining a cham-pion of black self-determination, self defense, and human rights. He expressed a willingness to work with civil rights leaders and described his previous position with the Nation of Islam as that of a “zombie”.

“Power never takes a back step - only in the face of more power.” - Malcolm X

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In what way was Malcolm X cool? What did his life embodyCool pose

Malcolm X “embodied essential ele-ments of cool”‘Cool’, though an amorphous qual-ity—more mystique than material—is a pervasive element in urban black male culture. Majors and Billson address what they term “cool pose” in their study and argue that it helps Black men counter stress caused by social oppres-sion, rejection and racism. They also contend that it furnishes the black male with a sense of control, strength, confi-dence and stability and helps him deal with the closed doors and negative mes-sages of the “generalized other.” They also believe that attaining black man-hood is filled with pitfalls of discrimina-tion, negative self-image, guilt, shame and fear.

“Cool pose” may be a factor in discrimi-nation in education contributing to the achievement gaps in test scores. In a 2004 study, researchers found that teachers perceived students with Afri-can American culture-related movement styles, referred to as the “cool pose,” as lower in achievement, higher in aggres-sion, and more likely to need special education services than students with standard movement styles, irrespective of race or other academic indicators. The issue of stereotyping and discrimi-nation with respect to “cool pose” raises complex questions of assimilation and accommodation of different cultural values. Jason W. Osborne identifies “cool pose” as one of the factors in black un-derachievement.

] Robin D. G. Kelley criticizes calls for assimilation and sublimation of black culture, including “cool pose.” He ar-gues that media and academics have un-fairly demonized these aspects of black culture while, at the same time, through their sustained fascination with blacks as exotic others, appropriated aspects of “cool pose” into the broader popular culture.George Elliott Clarke writes that Mal-colm X, like Miles Davis, embodies essential elements of cool. As an icon, Malcolm X inspires a complex mixture of both fear and fascination in broader American culture, much like “cool pose”

Malcolm X’s coolness was a mystical one. It was used to counter the nega-tive things that happend to him and most afro american people. His “Cool” was a power to counter oppression, rejection and racism. It gave him con-fidence, strength and stability. Though to Malcom X’s radical ideas he was both feared and loved. Another aspect of this kind of cool.

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Rolemodels Of cool. 2.0The way of the SamuraiCool JapanIn Japan, synonyms of “cool” could be iki and sui. These are traditional commoners ideals that developed in Edo. (old Japan) Some tend to immediately con-nect the aesthetics of Japan to samurai. The samurai-themed works of film director Akira Kuro-sawa are among the most praised of the genre, influencing many filmmakers across the world with his techniques and storytelling. Notable works of his include The Seven Samurai, Yojimbo, and The Hidden Fortress. The latter was one of the primary inspirations for George Lucas’s Star Wars, which also borrows a number of aspects from the samurai, for example the Jedi Knights of the series. Samurai have been presented as cool in many modern Japanese movies such as Samurai Fiction, Kagemusha, and Yojimbo,which was appropri-ated in American movies such as Ghost Dog and The Last Samurai

Asian countries have developed a tradition on their own to explore types of modern ‘cool’ or aesthet-ics.Several writers describe Asian cool as “a revolution in taste led by style gurus who are redefining Japanese craftsmanship in every-thing from architecture and film to clothing and cuisine” and as a modern aesthetic inspired both by a strenuous attention to detail.

Analysts are marveling at the breadth of a recent explosion in cultural exports, and many argue that the international embrace of Japan’s pop culture, film, food, style and arts is second only to that of the United States. Busi-ness leaders and gouverment now refer to Japan’s “gross na-tional cool” as a new engine for social and economic growth.

The term “gross national cool” was coined by Journalist Douglas McGray. In a June/July 2002 arti-cle in Foreign Policy magazine, he argued that as Japan’s economic juggernaut took a wrong turn into a ten-year slump, and with military power made impossible by a pacifist constitution, the nation had quietly emerged as a cultural powerhouse: “From pop music to consumer electronics, ar-chitecture to fashion, and food to art, Japan has far greater cultural influence now than it did in the 1980s, when it was an economic superpower.

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Look at that cool Son of a .... right there! LOOK AT IT!

Have you always wanted to be the cool guy, who always seems to do the right thing? Or are you dying to be the cool girl, who flows through life with ease and grace? If you think about all the people who you think of as cool, you’ll find that they have several characteristics in common: they’re all confident, unique, and on friendly terms with everyone. There’s no reason you can’t be like that yourself. Everyone has their own definition of cool; there is really no true universal definition on how to be cool, but here are some guidelines to get you started.

How to be Cool? By: Christian Millefort

1 3Be aware of how others will perceive you. No two people think alike. This might seem to contradict the previous step, but there’s a difference in let-ting people’s judgments affect your self esteem, and being aware of how you come off to others. What you are really doing is being aware of how you look from another person’s perspective. In terms of physical appear-ance: beware of food getting stuck in your teeth, bad breath, body odor, toilet paper stuck to your shoe, etc. In terms of composure: try not to stare too much (it makes people uncomfortable), stand/sit up straight (it makes you look and feel more confident), smile generously, be polite and considerate, etc. Definite-ly be aware of your body

Don’t be afraid to be different. Whether that means standing up for yourself, defending some-one else, or taking inter-est in something that no one else does, like play-ing an instrument, try to be different and stand out. The coolest people are the ones who occa-sionally break against the tide and make people question the status quo. Insecure people will, at times, become jealous of you. These people will try to get to you, in an attempt to take the atten-tion off of you and bestow it upon themselves. The important thing to re-member is not to smile in weakness, just ignore them. Not as if you didn’t hear your antagonist, but casually and conversa-tionally disregard their remarks.

Present yourself in a pos-itive way. Walk with good posture and look people in the eye. If you slump or stare at your feet, people won’t respect you. You have to look and feel confident in order to receive the respect you need. Don’t walk too fast either because it looks like you are running away.

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Speak up. Observe people who are “cool”; they usually speak confidently and clearly, at a good pace. They don’t chatter rapidly, pause, say uhh, umh..., or mumble. They say what they mean, and mean what they say. Be con-fident in your word and don’t let anyone try to change it. If you state your opinion and people disagree, don’t worry. You said what you felt and people will respect you for that, unless you say it know-ing it will offend someone.

Be friendly, but not excessively eager. Everyone loves someone who is outgoing, but nobody likes some-one who is overly excited. Many peo-ple find someone who is overeager to be annoying. Try not to force yourself on people. Smile and strike up a conversation, but make sure you

Be a good conversationalist. Everyone loves someone who knows what to say at the right moment. Most of the time, it is much better to be sort of quiet and ana-lyze the conversation, enjoying the humor of your friends. Then wait for the right moment to make a comment, usually to great result. However, if you come up into the middle of a quiet group of people, it is better to take a Tony Stark approach. Be playful! Joke around with them. Making fun of people is fine, but make sure that you know the limits on it and that the peo-ple you’re around are the kind of people who know you’re kidding.

Dress how you want. As long as your personality shines through, you can wear what-ever you like. Guys have been known to get girlfriends even though they wear sweats all the time. Some of the dorki-est, “uncool” guys are known to get girlfriends because everyone has a different percep-

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Here are some handy tips for normal situ-ations Read them. And remember them. They may save your life one day. True story.

Look cool; it’s a science. To look cool, non-phased by opinions, you have to not be stuck up visually but be right men-tally. You have to be smart, but not a smartypants (mak-ing others feel bad about themselves), strong and quick but not scornful of those less skilled. When someone brags they lose coolness... don’t brag. It’s simple.

Be yourself. It will be something that oth-er people will look up to. You are unique, and you don’t need to join a clique. Make your own friendships. Being cool is being yourself in an outgoing way, even if you are quiet but not sullen and passive/ag-gressive. Don’t try to be like anyone else. Live life for who you are. Don’t lose sight of yourself or your morals. Being cool isn’t about changing who you are, its about being confident enough to let people see how awesome you really are.

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I love the color Blue Thats why.

Your wonder-ing Why?

YES.

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Refrain from using too many colloquialisms. This may make you appear as “fake” or unable to grasp your respected language. Speak normally, clearly and confidently (see #6) and if you feel it is neces-sary adopt a more formal register and use polysyl-labic words. However do not go overboard as this may make you appear pretentious, this being just as bad as seeming fake. Finding the right balance in your speech is impor-tant to making you seem intelligent and somewhat sophisticated in the pres-ence of your peers.

Keep your “cool”. The very definition of cool is being calm, composed, under control, not excited, indifferent, and socially adept. Many times, cool people are those that don’t get excited about things, that don’t always have to talk, unless they have something cool to say. Learn how to deal with people. Don’t get angry or frustrated. Being cool is natural. It’s easy to do. Often times, the people who strive the hardest for coolness are sabotaging themselves by trying too hard. People like people that don’t try, but are still successful. How does that work? One of the secrets of being cool is that, when one is just between try-ing and not trying at all, things just fall into place. Be confident.

Don’t use bad behavior to get attention. There are many young people that take up smoking, drink-ing, bullying, and other bad habits. Most often, this comes from negative reinforcement. After doing something bad, a person may be “rewarded” with attention. “I can’t believe he did that!” people will say. It is easy to misinter-pret attention as popular-ity, even if it’s for doing something wrong. If you want to be cool, you need to know your limits. You should never substitute negative attention for re-ally being cool. Most of the time, the people who have bragging competitions about law-breaking and bonging beer do not fit into the category of cool. If a group of people doesn’t like you for who you are and the lifestyle you’ve chosen, move on.

Think you had enough? Class ain’t over boys and girls. This class will be about what NOT to do. Coolness is just a small step away. Trust me.

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“There is another word for cool....ME” Christian Millefort.

Because he will.

Being vain to the extent of narcissism is not cool: but on the other hand, person-al magnetism often uses humility and acceptance/agreement, appreciation, of mutual enthusiasm or joy over: a genre of music, a like belief (like a faith), self-denial and charismat-ic leadership.

If you’re naturally shy, learn how to overcome it or learn how to have a “cool” shy.It’s very easy. The first step is to talk to people. At least say hello to everyone you know. The second step is to talk some more. And the third step? Keep talking. The more you chat with people, the more friends you will make. You may expect it to be hard talk-ing to people, so just start off easy. Everyone has one good friend. Talk to your friend’s friends. If your friend is a real friend, then those people will most likely be nice, too. If you’re a real friend to him/her, then your friend’s friends will like you, too. You’ll gradually start to become popular.

If being picked on is your worry, know and understand that showing yourself affected by it is precisely what separates the coolest from the others, and take this as a chance to actually be perceived as cool. Know that who you are in your core is not determined by others, especially if they don´t truly know you. Be happy with yourself as you are, since there is nothing really wrong with you in your core.

Do something that eve-ryone will remember. but don’t do something that will embarrass you to get attention. Maybe it’s some hilarious antic that you perform, or maybe you win the school foot-ball game. Whatever you do, don’t get yourself in trouble!

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To be cool is to make a kind of “mar-gin principle”, that is to create a space of freedom, a kind of knowl-edge pad that you will use in case you feel that your chances are equal to the others’, this peace bank/shore contains remarkable knowledge and precision information on the kind of behaviour that you will be adapting to a special situation. That knowl-edge will make you remarkable but cool since the knowledge area you need to get information in was ready (to be used in you life)... but this re-quires very tough work, struggling with you time, your mind and espe-cially your environment. Be ready for any scenario, or create the sce-nario you want by applying knowl-edge, the behaviour and the informa-tion of the environment you are in.

My name is Christian Millefort, and this is my cool: