-!how to become 'age-friendly’ -!examples good and bad€¦ · -!why...

-!Why 'age-friendly' is critical for companies and governments -!How to become 'age-friendly’ -!Examples good and bad

Contact: Kim Walker, CEO, Silver Group +65 91555567 (Singapore) [email protected]

1 © Silver Group 2011

•!UCSF Memory and Aging Center graph shows that our cognitive abilities remain relatively constant until they reach a breakpoint, and then decline at a constant rate. •! The pace of cognitive decline is the same in our 40’s as in our 80’s. We just notice more accumulated decline as we get older, especially when we cross the threshold of forgetting most of what we try to remember.

© Silver Group 2011 2

•!We need a world that is no longer merely optimised for young people but …… •!Neither do we want a world that is optimised for older people

•!We need an age-friendly world: “A world that accommodates the unique physical needs of older people in a way that is natural and beneficial for all ages”


SilverPoll2 Singapore Feb/Mar 2011 14,908 responses of M?F over 50 years of age

Download: http://silvergroup.asia/wp-content/uploads/page/doc/Age-Friendly_report_June2011.pdf


•! Age-friendly marketing for consumers •! Age-friendly workplaces for employees •! Age-friendly cities for our citizens •! Age-friendly medical care for patients


•! I believe the corporate response to this issue is that we must enable our ageing consumer, employee and citizen to Think, Feel and Look younger for longer.

•! Most baby boomers will not succumb to age stereotyping without a fight.


•!Both are important in shaping strategy and creating an age-friendly world.!•!Physiology is most annoying. Most annoying is vision impairment. The ability to read and see things in normal daily life.!


Three main categories of physiological ageing: 1) Sensory = taste, smell, touch, sight and hearing 2) Physical = grand frame, extremities. Flexibility and strength. Weight and shape/size 3) Cognitive = complexity and comprehension


•!No point just looking at one aspect of the journey. •!It’s about the entire consumer journey through a purchase cycle, not just about product or service design.


•!Our proprietary AF tool measures and benchmarks the age-friendliness of an enterprise. It measures the ‘journeys’ made by consumers, by employees or by citizens through the prism of ageing. •!We’ve identified over 20 universal physiological effects of ageing. And on a complete ‘journey’ there can be more than 150 touchpoints. •!Uses an iPad interface to guide qualified auditors through a rigorous sequence of tests. •!Objective measures require deployment of special applications to measure light and sound levels etc. •!The Tool employs cloud storage technology to store inputs, images and more


•!The result is a comprehensive, accurate assessment of age-friendliness clearly indicating the potential barriers that need to be addressed. •!The AF mark certifies the age-friendliness of companies, brands and institutions who consistently achieve a high (4+) rating based on our audit.

See: www.age-friendly.com


•!So far, Apple has achieved one of the highest scores (4.1 of a possible 5) for age-friendliness. •!No wonder more older consumers are gravitating to Apple products


•!Apple scores 4.1 •!Certified age-friendly


•!We need a world that is no longer merely optimised for young people but …… •!Neither do we want a world that is optimised for older people

•!We need an age-friendly world: “A world that accommodates the unique physical needs of older people in a way that is natural and beneficial for all ages”


World Health Org Age-friendly cities


Let’s make the planet ‘age-friendly’!?

Contact: Kim Walker, CEO, Silver Group

www.silvergroup.asia www.silvergroup.asia/blog

[email protected]

+65 91555567 (Singapore)


Contact: Kim Walker, CEO, Silver Group +65 91555567 (Singapore) [email protected]


-!how to become 'age-friendly’ -!examples good and bad€¦ · -!why...

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