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Post on 18-Dec-2014

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Here's the deck from a talk I did at Social Media Day Miami 2013 with Alexandra Figueredo, Founder of the Mission Based Branding Institute (http://MissionBasedBranding.com) We talked about what is means to be social and socially responsible as a brand. We gave case studies of large brands that are socially responsible like TOMS, Honest Company and Warby Parker.

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