© 2012 GlobusMedia Ltd

A course of digital treatmentHow to be digitally driven in healthcare marketing

1. An internal organization that is not set up toto deliver digital programs.

2.The need to navigate complex and constantlychanging rules in the industry.

Two key factors make it hard for healthcare marketers to innovate.

How can we adopt the latestdigital marketing methodswithin these frameworks?

Here’s a three-way guide to promoteinnovation in healthcare marketingwhile remaining within the rules…

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Apply the right tools

Marketing is changing rapidlyand the use of

technology isn’t going to slow down.

All it takes is forone person to champion

and drive a change projectfor transformation to

happen.

Identify a marketing issue that hampers your efficiency. Build a list of digital solutions that could solve your problem.

Start with small incremental projects as wholesale change can be daunting.

.

Be informed

The better informed you areas a marketer,

the better your chance of following the correct regulatory

compliance ruleswhen designing and executing a campaign.

Be informedSubscribe to newsletters and alerts put out by regulatory bodies.

Establish a centralized online library of internal regulatory guidelines, ideally in your brand management system.

Exploit new marketing channels

If you want to be noticedby your target customers,

you simply have to be active inthe digital channels

they are using.

Adopting a cloud-baseddigital asset management platform

to centralize, manage and automate

the sharing of brand contentcan be a manageable early

step.

A good system will allow administratorsto track and manage where and whyimages, documents and campaigns

are being used.

.

What’s the bottom line?

Innovation in digital healthcare marketing,

even within theconstraints of regulation,can be a reality.

With the right mindset,processes and tools,

anything is possible.