how to be a usability hero! united states patent #us 7,512,803 b2 issued march 31, 2009 eric...

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How to be a Usability Hero! United States Patent #US 7,512,803 B2 Issued March 31, 2009 Eric Schaffer PhD, CPE, CUA CEO

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Page 1: How to be a Usability Hero! United States Patent #US 7,512,803 B2 Issued March 31, 2009 Eric Schaffer PhD, CPE, CUA CEO

How to be a Usability Hero!

United States Patent #US 7,512,803 B2

Issued March 31, 2009

Eric Schaffer PhD, CPE, CUA

CEO

Page 2: How to be a Usability Hero! United States Patent #US 7,512,803 B2 Issued March 31, 2009 Eric Schaffer PhD, CPE, CUA CEO

INDEX 2

The Security of Capital Sensitivity

Case sensitivity is a feature used in passwords to increase their security. Using some upper case letters in a password greatly increases the number of possible letter combinations. For example:

Password: eric

36*36*36*36= 1.7 Million Possibilities

Password: eRic

62*62*62*62= 14.8 Million Possibilities

Page 3: How to be a Usability Hero! United States Patent #US 7,512,803 B2 Issued March 31, 2009 Eric Schaffer PhD, CPE, CUA CEO

INDEX 3

The Cost of Capital Sensitivity

Password resets cost millions!

While increasing the security of passwords, case sensitivity can also increase the number of support calls to call centers for incidences involving a caps lock being on by mistake resulting in:

Call Center Password Reset TimeCustomer Pain

Page 4: How to be a Usability Hero! United States Patent #US 7,512,803 B2 Issued March 31, 2009 Eric Schaffer PhD, CPE, CUA CEO

INDEX 4

The Patented Method

Eliminate the cost of caps lock password resets!

Dr. Eric Schaffer has patented an algorithm that allows you to keep the power of caps lock sensitivity in passwords while eliminating customer service calls caused by this problem.

Page 5: How to be a Usability Hero! United States Patent #US 7,512,803 B2 Issued March 31, 2009 Eric Schaffer PhD, CPE, CUA CEO

INDEX 5

Hero Quotient

Special limited time offer for CUAs only:

Normal cost = $1000 for the first year license

Cost to CUA™ for Full Year License = $250.00

Cost savings for call centers:

Number of reset calls per day: 1,000

Number due to caps lock: 400

Cost per reset call: $5

ANNUAL SAVING: $730,000

Page 6: How to be a Usability Hero! United States Patent #US 7,512,803 B2 Issued March 31, 2009 Eric Schaffer PhD, CPE, CUA CEO

INDEX 6

Special Offer

For a limited time, this special offer is ONLY for the CUA™ Community.

For more information call HFI at:

1-800-242-4480

Page 7: How to be a Usability Hero! United States Patent #US 7,512,803 B2 Issued March 31, 2009 Eric Schaffer PhD, CPE, CUA CEO

Thank you!

Eric Schaffer PhD, CPE, CUA

CEO

How to be a Usability Hero!