how to be a top real estate agent: 5 social marketing campaign tips
DESCRIPTION
Real estate agents have to be competitive entrepreneurs in the best of times. And these days, the real estate market continues to be in the worst of times. So how can real estate agents get the edge, beat out their competitors, and offer the best services to their clients? In this slideshare, we will show you how easy it is to add social media marketing to your mix. And you how you can create killer social promotions to make you the best real estate marketer you can be. Full article can be read at: http://corp.wishpond.com/blog/2013/02/08/5-social-marketing-tactics-how-to-be-a-top-real-estate-agent-in-todays-markets/TRANSCRIPT
Benefits of Social Promotions for Real Estate Agents
Promote your listings to new markets with little to no extra cost2
1 Reach new customers, through friends and family of current clients
3 Develop longer lasting relationships with your clients
4 Obtain a deeper understanding of your prospective clients
5 Generate more leads and sales
Benefits of Wishpond Social Campaigns on Facebook, Twitter, Website, Mobile
Socially share your listing to friends of fans on Facebook; followers on Twitter
2
1 Easy to use: 5 steps to set-up
3 Easy and fun to enter for participants
4 No technical skills required
6 Great ROI, including new emails
5 3rd Party apps make Facebook contests legal
5 Social Marketing Campaign Tactics
Photo Contest on Facebook2
1 Vote Contest on Twitter
3 Sweepstakes on Twitter
4 Video Contest on Facebook
5 Pinterest Tab on Facebook
● A Vote Contest is very simple.
● Entrants vote on options you provide.
● After an entrant votes, a tweet is sent to their followers.
● This spreads the reach of your contest exponentially.
Vote Contest on Twitter
● Photo Contests are great marketing tools for realtors.
● Entrants upload a photo of the topic you provide.
● With the right legal fine print, you can reuse this user-generated content in future marketing.
● After an entrant submits their photo, a post is sent to their Facebook status.
● This spreads the reach of your contest to friends of Fans.
Photo Contest on Facebook
● A Sweepstakes is very simple.
● Entrants submit their email to enter.
● You can "follow-gate" the contest - that is, entrants must follow you on Twitter to enter.
● You can "like-gate" the contest thru Facebook.
● After entering, a tweet is sent to the participant's followers.
Sweepstakes on Twitter
● Video Contests have a higher barrier to entry.
● They have incredible impact to your marketing, as they can be videos about your listing, your neighbourhood, or anything related to your real estate sales.
● Contestants upload a video on your topic.
● Entrants' videos spread to their friends on Facebook.
● Tip: make the prize valuable to entice more entrants.
Video Contest on Facebook
● Many realtors have Pinterest Pages.
● A Pinterest Page can be used to:
○ show photos of your listings
○ show photos of your neighborhood
○ show beautiful reno ideas
○ and more
● Cross-promote it on your Facebook Page by adding a Pinterest Tab.
Pinterest Tab on Facebook
Thank you for viewing!
Contact us at [email protected] for a personal social marketing consultation.
wishpond.com
Presented by:Krista BunskoekPR & Content Marketing ManagerWishpondT: @wishpondF: wishpond