My

5 Step Formula to Attract

New Landlords

FREE ONLINE TRAINING!

Hi, I’m

Sam

www.samashdown.co.uk

www.home-truths.co.uk(and George)

Bragging rights

I travel a bit

to learn about this stuff

SUCCESSFUL AGENTS WORK SMARTER

NOT HARDER

THE PROMISE

How identify your ideal landlord

How to create content they will love

How to systemise your content distribution

3 events you can hold to really get you noticed

How to nurture your landlord, and convert them to a client.

Here’s what I’m going to show you

SOUND GOOD?

THE PROBLEM

(Why this training is so important RIGHT NOW)

You’re not getting

through enough

doors.

Your phone isn’t ringing

Marketing is getting more and more expensive

…and it’s just NOT WORKING

like it used to

Most traditional methods of marketing just don’t work on landlords

New landlords are elusive

…but not invisible

Yet almost impossible to poach

Competition is BRUTAL

Competition is BRUTAL

Competition is BRUTAL

Landlords think they can do it

WITHOUT YOU

THE PITFALLS

(These are NOT the answers)

Spending a ton on

Google Adwords

Keeping Rightmove happy with

expensive added features

Buying newspaper space

each week

A pretty, pricey website

Complicated customer relationship

management software

Sending out thousands of

leaflets each month.

How much is it COSTING

you RIGHT NOW

NOT to have the right

marketing system?

Landlords are lucrative(better than vendors)

Let’s do the maths

• Average fee £1000 pa

• Conversion rate 65%

• Revenue per MA = £650 pa

• 3 new MAs per week

= an extra £100,000 a year

THE PATHWAY

My 5 Step Formula to

Attract NEW Landlords

Know Your LandlordSTEP 1

Who’s your ideal landlord?

F

O

R

D

Family

Occupation

Recreation

Dreams

What do they

need from you?

Create ContentThey’ll Love

STEP 2

300 visitors/month

2010 - I discovered blogging

2011- 1,000 Now6,000+

visitors per month

2004-2009

2014 - 3,000

Just by blogging

“It's all about positioning yourself as the expert so you attract business rather than have to scrap for it.”

Perry Power

Power Bespoke

“It showcases our talents/expertise, shines light on our ethics and the work we put into each and every client.”

Victoria Green

VMove

Make it look beautiful

Systemise Your Content Distribution

STEP 3

5 easy steps

1. Plan

2. Pen

3. Publish

4. Promote

5. Participate

The 5 Ps of Blogging

1. Plan

2. Pen

3. Publish

4. Promote

5. Participate

The 5 Ps of Blogging

1. Plan

2. Pen

3. Publish

4. Promote

5. Participate

The 5 Ps of Blogging

1. Plan

2. Pen

3. Publish

4. Promote

5. Participate

The 5 Ps of Blogging

1. Plan

2. Pen

3. Publish

4. Promote

5. Participate The 5 Ps of Blogging

You know more

than you think

Missing opportunities to OUTRANK your

competitors

Excuses?

No timePrioritise it

No ideasBrainstorm &

research

No audienceBuild one

No talentDo it anyway

(or outsource it)

Be brave

IT CAN PROPEL YOUR

BUSINESS TO THE NEXT LEVEL

Just go

for it

How I do it

Monthly themes

Original images

Share and re-share via schedule

Prioritise best platforms

Facebook & Linkedin first

Boost for extra reach.

Host an event to get you noticed

STEP 4

Events could be your secret weapon

3 ideas to try

Venue

Timing

Structure

IDEA 1 – ADVICE EVENING

Proof it works

28 attendees

6 consultations

4 instructions

IDEA 1 – ADVICE EVENING

IDEA 2 – PROPERTY CLINIC

Venue

Timing

Structure

IDEA 2 – PROPERTY CLINIC

7 appointments

4 market appraisals

3 instructions

Proof it works

IDEA 3 – NETWORKING CLUB

Venue

Timing

Structure

IDEA 3 – NETWORKING CLUB

Proof it works

15% of all new business from networking club.

Which event do you like best?

1. Advice evening

2. Property clinic

3. Networking club?

Nurture and NudgeSTEP 5

Nurture your email subscribers

?

?

We get 147 emails every day

Get your

emails

opened

…. and read

How I do it

Great subject line

Talk like a friend

Give, don’t ask

…except questions

Add a PS

And a pic of you.

Three things you can do today to get more viewings!

7 Questions to Ask Your Estate Agent

Your 20 minute weekly workout to sell your house

January newsletter

Winter 2016 Property Update

Company update: new branch opening this month

Which emails would YOU open?

Three things you can do today to get more viewings!

7 Questions to Ask Your Estate Agent

Your 20 minute weekly workout to sell your house

January newsletter

Winter 2016 Property Update

Company update: new branch opening this month

Which emails would YOU open?

SUMMARY

STEP

1

STEP

2STEP

3

STEP

4

STEP

5

Know your Landlord

Create content Systemise

Nurture and nudge

Host events

Who’s your ideal landlord?

What’s the landing page called?

5 Ps of blogging - Plan, Pen, Publish, P___, P___?

What’s the best event for you?

What should be on the bottom of your emails?

What’s my dog called?

What’s your biggest takeaway?

IS THIS YOU?

Is this you?

Your management portfolio just isn’t

growing?

Your conversion rate is great but

you can’t get in front of enough

new landlords?

Is this you?

You’re looking for a smart, results-

driven 2017 method of generating

new enquiries and valuations?

Is this you?

Great news!

I’d like to offer you a

FREE one-to-one

marketing planning

call with me.

Go to the link below and let’s get started!

www.bit.ly/planwithsam

Book your call