My Kissmetrics application

Hi Lars, I’d like to apply as a copywriter.

My deal in a few words

Rachel Vanier, 26 years old @VanierRachel

Past five months: Content Marketing and Communications manager at eFounders startup studio - Paris.

Supervise and produce content for SaaS startups: Aircall, Solved, Illustrio, and eFounders.

I also handle SaaSClub newsletter. (N subscribers, Z% open rate, X% click rate)

2014: Freelance copywriter, blogger, ghostwriter and tech journalist

2013: Marketing manager at a startup developing a Disqus-like product.

Before that (and still a little bit): avid reader, dancer, traveler, chocolate eater.

My Kissmetrics personal story

Jan. 2012: Hear about Kissmetrics as an analytics marketing tool

April 2012: Attend a Kissmetrics webinar about pricing

2014: Dream of working at Kissmetrics

2013: Become an avid reader of Kissmetrics’ blog

How my level of ignorance about Kissmetrics decreased and I ended up craving for this job From Jan 2012 to Feb. 2015

2015: Apply as copywriter at Kissmetrics

2015: Be hired at Kissmetrics

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Igno

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Time

Here’s my best piece of content

http://aircallio.tumblr.com/post/101260159876/first-time-doing-cold-calling-follow-this

At least I thought it was…

Featured on Growthhackers’ homepage

Hey, I discovered ClosingCall.co! And Lincoln Murphy submitted my post.

Here are its first results

Meh

1200 visits in a few… days Conversion grew by 2%

Here’s what I got right (and should always improve)

• I’m sharing my own experience in a relevant way. We all hate and must do cold-calling. The blog’s product is no magic way to solve that, it’s a phone system. Our users are facing phone issues all the time: they can directly apply my advice to their daily work-life.

• I’ve done a lot of research That brings value to the article (and also, retrolinks)

• I’ve illustrated the article Designers on my team were not available so, I had to do it myself. Could have been better.

• I’ve brainstormed / tested the title Using my fellow content teammates and online tools.

• Earned distribution went smoothly The article generated new and returning visitors, which is good for a “young” blog. The topic and content made the article easy to distribute and go viral.

As a consequence, here’s what I consider my main qualities:

I always write content for users, not myself. I focus on quality and know how to use tools to make the most of my article ideas.

Here’s what I missed, and therefore, learned

• SEO was too poor Aircall’s blog being hosted on Tumblr made it hard to use all SEO techniques available - besides making sure my H2, H3 (etc) were O.K.

• I didn’t make the article interactive enough Although I managed to interact with readers and potential users in the comment’s section, I should have used tools to make it easier to share it / share parts of it.

• I didn’t test my topic enough It would have been more strategic to improve the angle or the publishing date using Buzzsumo.

• I could have made it more viral by featuring influencers Interviews of cold-calling experts would have been perfect to support the arguments. Maybe I’ll do them and write a white paper out of all that!

• Owned distribution was too weak The Tumblr was definitely not enough conversion-oriented and we did not gather enough readers in our community to share the article with.

As a consequence, here’s what I consider my main improvements lately:

I dedicate a lot of time making sure content will show results - before and after writing, using awesome tools and data analysis. And I learn my lessons.

Here’s the article now

http://blog.aircall.io/cold-calling-guide/

New, re-designed blog, using Wordpress.

Better sharing add-ons. A plugin also tweets old posts on a regular basis.

Newsletter opt-in

Twittable quotes

Better CTA

Less crappy URL

Improved SEO using Yoast

5 months later, the article still accounts for 8% of the blog’s visits and hits a few hundreds visits each week.

Here’s what I’d like to learn next

• Master SEO I’m sure there are 900 things I’m missing with SEO and I’d like to make them all part of my everyday writing. Also, I’d love to share this knowledge.

• Build an expertise I’m craving to be more of an expert in topics addressed on Kissmetrics’ blog, use the raw material offered by Kissmetrics’ available data.

• Be better at A/B testing Working with small-medium blogs makes it harder to A/B test properly. I’d like to improve this skill by working on higher volumes.

• Try out new formats I’m sure there will always be new ways to manipulate copy to create innovative and appealing content.

As a consequence, here’s what I consider #1 priority:

Be hired by the best, you.

Personal settings

Find me:

@VanierRachel LinkedIn Quibb GrowthHackers profile Reddit profile

Also, I live in Paris, France. Happy to move - yet I have no visa - or do remote jobs. Email me at ***** Call me at ****

Hope to talk to you soon

Thank you!