how to amplify the human digital channel

how toAMPLIFY the human digitalchannel

chris [email protected]/contact

Wednesday, April 18, 12

legal slideplease replicate all and any parts of this content. please steal as much of it as you can carry. please occasionally mention ideas found herein as if you yourself created them.

during this presentation, please text, tweet, snap photos, pin things, answer calls, and generally carry on. otherwise, it gets all churchy sounding and i get all nervous. no, really.

if you miss anything, drop me a line: humanbusinessworks.com/contact . if you don’t miss a thing, then good on you.

i am a right-brained thinker. i promise this all has a point. we will get there together. aren’t legal slides absurd? i believe so.

@chrisbrogan


chris brogan...typist

nyt bestselling authorstrategic advisory for mid- large cos

father of twolives in massachusetts (us)

drives a camarolikes gin and bourbon (not together)

still reads comic booksin a band with his girlfriend

reasonably helpfulnot arrogant, though seems it

sometimes

@chrisbrogan


the strange thing about slides

i’m right here. ------- >

@chrisbrogan


scary words“you’ve gotta get on facebook. it will change everything!”“if you don’t do this, you’ll lose everyone under 20.” “it costs nothing. it’s a no brainer.”“people make a fortune doing this stuff.”“it’s totally stupid. nothing ever happens.”“why would anyone do this?”“my buyer is not on here.” “only kids use these things.”“my niece does it for my company.”

@chrisbrogan


the human digital channeldigital: your websiteyour ecommerce effortsseo

human digital: your social networksyour email marketingyour mobile strategycontent marketing

@chrisbrogan


about your websitemobile mobile mobile mobileone call to actionmore on mobile in a bit

@chrisbrogan


goalswhat’s the goal?

* sales* membership* search conversion* networking* referrals/sharing* information* awareness* thought leadership

@chrisbrogan


the ecosystemlistening toolssocial networksemail service providerscontent management systemsurl shorteners and trackersmobile website toolssharing technology

@chrisbrogan


wiring this into your orglistening tools - the info goes where? social networks - who owns which roles? (remember the goals.)email service providers - strategy for use.content management systems - someone has to do the writing.url shorteners and trackers - without metrics, who cares?mobile website tools - a must.sharing technology - less of a must, but big.

@chrisbrogan


market vs communityyour community should be larger than your marketplacehow do you define and/or cultivate both?

@chrisbrogan


marketplace: human digital ch.always have something to sell; don’t always be sellingyou’re here to sell, thoughbe crisp and clear when sellingattention is a prime currencysharing is an act of powermark zuckerberg: “a like is the opportunity for business.” never invest in a social network. invest in peoplefire and forget works as well here as it does with loved onesbusiness is about belongingthe three stages of brand

@chrisbrogan


communityhuman business: sustainable, relationship-minded businessbe helpful beyond your salenever a transaction; a relationshipget a flag, not a bumper stickerbe at the elbow of every dealbe there long before the salethis feeds everything elseremember that community is a privilegeremember that community is transient and often shifting

@chrisbrogan


content marketingare you paying for seo?make the buyer the herocontent that helpsoffsite vs onsite contenttrade pub vs vanity magvideo (HUGE)snackable content (HUGE-R-ER)blogging and all its funeditorial calendarsemail marketing (see? even more)some serving suggestions

@chrisbrogan


sharingwhat gets shared?why is sharing important?what makes it easy to share?the different networks and sharingwhat it means to your businesswhy we talked briefly about url shortener techreferrals and sharing

@chrisbrogan


numbersmy favorite metric: $my second favorite: membersother ways to do this: referrals, # of test drives, whatever fills the existing funnel

tracking/shorteners/campaign-like thinkingmy thinking on qr codes

@chrisbrogan


operationshow many hours in a daywhere to find itwho should do itwiring it all togetherbuilding a runbook

@chrisbrogan


next movestighten up your main website for conversionimplement mobile fixes we mentioned nowimplement email fixes we talked about shortly thereafterwhich goal do you want to pursue first?write a 1 page policywrite a 1 page “when this goes wrong” plandefine success and put this into a test stage (how long? 3 months?)determine what “graduation” looks likewire your efforts into the main business build an editorial content calendar for blog, email, and/or soc networkssketch out the metrics you will measurehow will you track these efforts?what’s a good first win, a second win, the next year?

@chrisbrogan


chris brogan...human business works sells

strategic advisory services and projectsaround implementing everything

we just talked about.

http://humanbusinessworks.com/contact

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how to amplify the human digital channel

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