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Gerhard Gschwandtner, Founder & CEO, Selling Power Brad Rosen, VP Revenue Operations, G2Crowd September 20, 2018 How to Achieve Predictable Revenue Growth with a Winning Forecasting Strategy

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Page 1: How to Achieve Predictable Revenue Growth with a …...Gerhard Gschwandtner, Founder & CEO, Selling Power Brad Rosen, VP Revenue Operations, G2Crowd September 20, 2018 How to Achieve

Gerhard Gschwandtner, Founder & CEO, Selling Power

Brad Rosen, VP Revenue Operations, G2Crowd

September 20, 2018

How to Achieve Predictable Revenue Growth with a Winning Forecasting Strategy

Page 2: How to Achieve Predictable Revenue Growth with a …...Gerhard Gschwandtner, Founder & CEO, Selling Power Brad Rosen, VP Revenue Operations, G2Crowd September 20, 2018 How to Achieve

2Public© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ

Gerhard Gschwandtner

Founder and CEO

Selling Power

Introduction

Page 3: How to Achieve Predictable Revenue Growth with a …...Gerhard Gschwandtner, Founder & CEO, Selling Power Brad Rosen, VP Revenue Operations, G2Crowd September 20, 2018 How to Achieve

3Public© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ

Brad Rosen

VP of Revenue Operations

G2 Crowd

Introduction

Page 4: How to Achieve Predictable Revenue Growth with a …...Gerhard Gschwandtner, Founder & CEO, Selling Power Brad Rosen, VP Revenue Operations, G2Crowd September 20, 2018 How to Achieve

4Public© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ

Leaders are rapidly embracing G2 Crowd, the leading B2B review platform.

2 Million Unique

Users/Month

500,000+ Verified Reviews

$45M FundingCustomers Include

1,500+ Leading Brands

Page 5: How to Achieve Predictable Revenue Growth with a …...Gerhard Gschwandtner, Founder & CEO, Selling Power Brad Rosen, VP Revenue Operations, G2Crowd September 20, 2018 How to Achieve

5Public© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ

Predictable RevenueSalesMarketing / BDR

Revenue operations idealistic world

+ =

Page 6: How to Achieve Predictable Revenue Growth with a …...Gerhard Gschwandtner, Founder & CEO, Selling Power Brad Rosen, VP Revenue Operations, G2Crowd September 20, 2018 How to Achieve

6Public© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ

79%Of companies miss their forecast by

10% or more

Forecasting isn’t a science

Page 7: How to Achieve Predictable Revenue Growth with a …...Gerhard Gschwandtner, Founder & CEO, Selling Power Brad Rosen, VP Revenue Operations, G2Crowd September 20, 2018 How to Achieve

7Public© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ

47%Of salespeople are too subjective

Underprojecting

or

Overprojecting

Forecasting using intuition

Page 8: How to Achieve Predictable Revenue Growth with a …...Gerhard Gschwandtner, Founder & CEO, Selling Power Brad Rosen, VP Revenue Operations, G2Crowd September 20, 2018 How to Achieve

8INTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ 8INTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ

ProjectSubmit

Making forecast submissions easy

Clean

Page 9: How to Achieve Predictable Revenue Growth with a …...Gerhard Gschwandtner, Founder & CEO, Selling Power Brad Rosen, VP Revenue Operations, G2Crowd September 20, 2018 How to Achieve

9Public© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ

How is it possible to be more accurate?

Technology has created the

ability to make predictions

more accurate through AI

and trend analysis

Process ensures clean data

for accurate output from

these tools

Page 10: How to Achieve Predictable Revenue Growth with a …...Gerhard Gschwandtner, Founder & CEO, Selling Power Brad Rosen, VP Revenue Operations, G2Crowd September 20, 2018 How to Achieve

10Public© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ

Sales + Marketing

Alignment

CoachingAccurate

Projections

Benefits to the process

Page 11: How to Achieve Predictable Revenue Growth with a …...Gerhard Gschwandtner, Founder & CEO, Selling Power Brad Rosen, VP Revenue Operations, G2Crowd September 20, 2018 How to Achieve

11Public© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ

Your path to predictable revenue

1 Drive alignment amongst sales and marketing leadership

2

Integrate tools for AI and automation3

Document and abide by a formal process

4 Track improvement and iterate where necessary

Page 12: How to Achieve Predictable Revenue Growth with a …...Gerhard Gschwandtner, Founder & CEO, Selling Power Brad Rosen, VP Revenue Operations, G2Crowd September 20, 2018 How to Achieve

Questions?