how the milk of human kindness went viral | behind the headlines: getting your charity’s story...
TRANSCRIPT
JUNGLE CREATIONS
JUNGLE CREATIONS
Kindness.orgA nonprofit that believe small acts of kindness can have a big impact
JUNGLE CREATIONS
Views44 million
Shares672,000
Likes 1.8 million
Website visits112,000
Accounts created10,500
JUNGLE CREATIONS
Marriages Saved
1
JUNGLE CREATIONS
How do you come up with viral ideas?
What’s the best way to distribute content?
Always create concepts with distribution in mind
JUNGLE CREATIONS
Regardless of your target audience, you need to hit Gen C first
They account for 80% of all video shares
JUNGLE CREATIONS
JUNGLE CREATIONS
The 3rd most viewed page on Facebook, with 1.8 billion
monthly video views
Good for examples of uplifting and inspiring content
And many more!
Where do Gen C find video?Facebook
JUNGLE CREATIONS
Video Articles Don’t rely on sound Autoplay hook
What works on these pages?
JUNGLE CREATIONS
Real Interaction 1 min – 2 mins long Make them feel
What works on these pages?
JUNGLE CREATIONS
If you want to make a viral, always create ideas that Gen C pages will cover.
