Howthe@#&*!DoIManageSocialMedia?

SocialMediaStrategyforSmallBusiness

May11,2016

AGENDAGoalsWhatisSocialMedia?SocialNetworkingSocialMedia&SEOBloggingOnlineDirectoriesSocialMediaToolsCaseStudyQ&A

GOALS

ü  ExplainthedifferenttypesofSocialMediaHowtheyworkWhytheyareimportant

ü  Takethe“mystery”outofSocialMedia

ü  GiveyouahighleveloverviewofthethingsyoushouldknowandconsiderwhenitcomestoyourSocialMediastrategy

Wecangodeeperonanyofthesetopicsoff-line

ü  HelpyoufigureouthowtomakeSocialMediaan“easy”andregularpartofyourcustomeroutreach/communicaYon

Whatthe@#&*!IsSocialMedia?

•  WebsitesandapplicaYonsthatenableuserstocreateandsharecontentortoparYcipateinsocialnetworking.

•  Examplesincludeblogs,businessnetworks,enterprisesocialnetworks,forums,photosharing,product/servicesreviews,texYng,videosharing.

Howthe@#&*!HasMarkeYngChanged?

OLDSCHOOLMARKETING NEWSCHOOLMARKETING

SOCIALNETWORKINGIt’snotjustFacebook…

TopTenSocialMediaSites:1.  Facebook

2.  Twicer

3.  LinkedIn

4.  Google+

5.  YouTube

6.  Pinterest

7.  Instagram

8.  Tubmlr

9.  Flickr

10.  Reddit

Source:www.smallbiztrends.com

WhattheHeckWorkshops

SOCIALNETWORKING

•  Whatarethepros/consofeachplanorm?

•  Whyareyouusingsocialmedia?

•  WhatdoyouwanttogetoutofposYngtothesesites?

•  WhatisaFacebook“Like”ora“re-tweet”reallyworth?

WhattheHeckWorkshops

SOCIALNETWORKING

•  ThesesiteswillstartcosYngyou$$$

•  Thefewerpeopleonasite,theeasieritistobeheardforfree–Onceasitebecomespopular,itgetsnoisyandthesitecanstartchargingmore

•  SpendYmeoneachsiteasaUSER–WhotheyaretargeYng,whatit’sbestusedfor,howtheymake$$$

•  Keepupwithchanges–Forexample,thenewTwicerprofile

•  YourbestbettohelpwithSEOisGoogle+(google.com/business)

WhattheHeckWorkshops

SEO–SearchEngineOpYmizaYon

Doyouhaveanycontrolonranking?Whereshouldyoufocusyourefforts?WhatisSocialMedia’sroleinSEO?

WhattheHeckWorkshops

SEO–SearchEngingeOpYmizaYon

•  “Natural”search–Whatcomesuporganically(whatthesearchenginesthinkisthebestanswertothequesYontheuserisposing)

•  Googlefarandawaytheleaderinthisarea–TheychangetherulesALLTHETIMEtokeeppeoplefrom“gaming”theresults

•  Whatshouldyoudoaboutit–Hint:fresh,compellingandrelevantcontent•  Tip-hcps://adwords.google.com/KeywordPlanner

•  Cita5onsinLocalSEO–Whytheymacer(andwhyyoushouldcare)

BLOGGING

•  Notthesameasawebsite!

•  Fresh,dynamiccontentonareasyouareanexpertin

•  ThistakesYmeandeffort–andyouneedtobeconsistent

•  CanhelpwithSearchEngineOpYmizaYon(SEO)

•  PlanormslikeDisqusallowyoutoengagewithyouraudience

ONLINEDIRECTORIES

How does incorrect information listed on a directory affect your business? What if it’s on a site that no one uses anymore? Where do you find time to manage customer reviews on multiple sites? How can negative feedback impact your brand? Does a “non response” do more harm than a “not well thought out response”?

ONLINEDIRECTORIES

•  Yelp,YP.com,Angie’sList,TripAdvisor,GoogleMyBusiness

•  ThesewerebuilttoservetheCONSUMER,notyou

•  Youshouldrespondtoreviews

•  ManagingyourNAP(Name/Address/Phone)contactdetailsonline:Yext,SinglePlanorm,MozLocal

•  TheycanhelpwithSEO,butwithvariedresultsthatyoudonotcontrol

SmallBusinessOwnerTools

•  “Rental”SEOshops:MainStreetHub,WhiteSpark,etc.–Youpayamonthlyfee(usually$200+)forthemtomanagethisforyou

•  VerYcalfocuseddirectorieswillgiveyouvisibility,butnowaytomanageyourcurrentcustomers

•  Largersovwaresuites(e.g.DemandForce,ExactTarget)

•  AcYvepresenceandmarkeYngtoolsofferedbyhyperlocalcommunitypublishersspecifictosmallbusinessesforbuildingcommunityandmanagingalltheaspectsofaSocialMedia/DigitalMarkeYngprogram

WhattheHeckWorkshops

BIZYHOOD.com

CASESTUDY

JayGarrecwithRE/MAXRealty•  BeSubtle–BuildaBrand!•  Websites–Remax-nj.com,MyMonmouth,licleblogging

focusedonrealestatetoday•  Facebook–NoblatantadverYsing,moresubtle,brand

himselfmoresothanhisbusiness•  Twicer–Mostlyalisteningtool(Twicerific)•  SEO–Notasmuchasheshould,mostly“longtail”keywords•  OnlineReviews–Notmuch,notafanofYelp,likesBizyhood•  AdverYsing–Zurple.com,focusedsolelyonrealtors,some

Facebookads,overall$400-600/month

WhattheHeckWorkshops

QUESTIONS?

ScocBarnecFounder,Bizyhood

scoc@bizyhood.com@scocabarnec@bizyhood

hcps://www.linkedin.com/in/scocbarnecnj(908)216-3026(m)

DownloadpresentaYon:hcp://bit.ly/WTH-Asbury