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How the Consumer
Consulting Board
helps Heinz in doing
more with less
Research Innovation Manager
@AnoukW1
Anouk Willems
Consumer Insights Manager
@JoellaMarsman
Joëlla Marsman
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1. ABOUT HEINZ
2. FOODCOMMUNITY
3. FASTER, BETTER, STRONGER
4. ENGAGE FOR SUCCESS
5. RESULTS
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# Profile Number Duration Objectives
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…LET’S START WITH OUR MEMBERS
4// ENGAGE FOR SUCCESS
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2/ EXCLUSIVE 3/ FUN 4/ CONNECT 1/ IMPACT
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2/ EXCLUSIVE 3/ FUN 4/ CONNECT 1/ IMPACT
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2/ EXCLUSIVE 3/ FUN 4/ CONNECT 1/ IMPACT
GOODIEBAGS
QUIZES
COMPETITIONS
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MEET PEOPLE
2/ EXCLUSIVE 3/ FUN 4/ CONNECT 1/ IMPACT
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Engage
CONSUMER WORLD
2/ CREATE BUZZ 3/ INSPIRE 4/ ACT 5/ RE-USE 1/ IMMERSE
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WITH REAL STORIES
2/ CREATE BUZZ 3/ INSPIRE 4/ ACT 5/ RE-USE 1/ IMMERSE
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INTO ACTIONS
2/ CREATE BUZZ 3/ INSPIRE 4/ ACT 5/ RE-USE 1/ IMMERSE
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2/ CREATE BUZZ 3/ INSPIRE 4/ ACT 5/ RE-USE 1/ IMMERSE
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2/ CREATE BUZZ 3/ INSPIRE 4/ ACT 5/ RE-USE 1/ IMMERSE
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COMMUNITY IS A DIRECT CONSUMER LINE #FASTER
COMMUNITY IS CROSS DEPARTMENT #STRONGER
COMMUNITY GIVES A 360 VIEW #BETTER
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COMMUNITY IS A DIRECT CONSUMER LINE #FASTER
COMMUNITY IS CROSS DEPARTMENT #STRONGER
COMMUNITY GIVES A 360 VIEW #BETTER