HOW TECHNOLOGY
TALKSHow technology change the way we tell stories in advertising
OgilvyOne is the world’s pre-eminent Customer Engagement Agency ...
We turn big ideas and data insights into personal experiences
NGUYEN TIEN HUYCHIEF DIGITAL OFFICER
OVER 10 YEARS CREATING BRAND EXPERIENCES
WHAT DO WE TALK ABOUT TODAY?
DIGITAL MARKETING AGAIN?
WHAT DO WE TALK ABOUT TODAY?
DIGITAL INNOVATION
First official TVC in the world
STORY TELLING
PEOPLE STORIES
BRAND STORIES
OR
PEOPLE STORIES
BRAND STORIES
TECHN
OLO
GY
PEOPLE STORIES
TECHNOLOGY IS AN ENABLER
TO
AGENCIES NEED TO LOOK BEYOND STORYTELLING AND
TAKE THEIR CUES FROM SOFTWARE DEVELOPERS
REI INAMOTOCHIEF CREATIVE OFFICER / AKQA
HOW AN IDEA CAME TO LIFE
ART COPY
WILL IT CHANGE?
ART COPY
TECH
WHAT IS CREATIVE TECHNOLOGIST?
DIGITAL TOOLKITA FEW YEARS AGO
HTMLFlashVideo
Databases
What is Creative Technologist (Sermad Buni - Creative Technologist at BBDO)
DIGITAL TOOLKITNOW
HTMLFlash
DatabasesFacebook
Geo-locationMulti-touch interfaces
Voice recognition...
MobileNFCARQR
Smart TVsTabletsKinect
...
What is Creative Technologist (Sermad Buni - Creative Technologist at BBDO)
IN THE WORLD OF ART AND COPYEVERYTHING IS
POSSIBLENOW
WITH TECH, IS IT?
Ballantine’s: T-shirt OS
Nestlé: Dolce Gusto
WELCOME TOERA OF EXECUTION
WHO CAN SAYIT’S POSSIBLE???
CREATIVE TECHNOLOGIST
IS THE ONE WHO CREATES ART AND COPY WITH
1S AND 0S
CREATIVE TEAMBECOME
INVENTORS
ROLE OF CREATIVE TECHNOLOGIST?
KEEP UP TO DATE WITH NEW TECHNOLOGIES AND
SEE POTENTIAL OF GREAT IDEAS
WORK WITH ART AND COPY IN CONCEPTING
BUILD PROTOTYPES TO DEMONSTRATE IDEAS
OVERSEE PRODUCTION
WHERE TOFIND THEM?
INSPIRE TECH PEOPLEOR CREATIVE PEOPLE?
PEOPLE WHO LOVE EXPERIMENT
PEOPLE WHO IS MULTI-TASKING
INSPIRE THE MARKET
THANK YOU!Facebook: Huy Pencil
Website: www.pencil.vn