How technology ICT evolution force gaining mobile media data traffic

Simeon Arnaudov, ITPP/TEMEP, Seoul National University

Lombok 2012.07.04

Green, Smart, Development and Vision 2012

2012 International Consortium on ICT

Development in Indonesia

Motivation (Domestic telecommunication market - Bulgaria)

TV and radio

10.3%

Internet access

10.1% E-commerce

5.6%

TR= € 1,61 billion

Source: Arc fund; Capital newspaper; CRC

Communication

74%

Problem description

How technology ICT evolution toward mobile media services and gained mobile internet traffic. Increasing mobile communication traffic as a factor of mobile media maturity. In other words increasing of speed rate has positively relationship with mobile internet download and upload stream. This effect mobile operator profit maximization. It is logical that mobile operators should change their mobile internet charging model. Another question is which is correct mobile application developers to share the price of mobile internet stream or mobile operators should fully charge only end user?

Evolution of telecommunication technology

1. Technology evolution and domestic technology implementation compare with market

competition

1992

NMTi 450

1995

GSM 2G

2005

GSM 3G

2012

LTE

2011

Virtual

operator

Monopoly market 1995

Duopoly market 2001

Oligopoly market 2005

Mobile communication market

Market share / number of customers The survey does not include information for Virtual operator Bob

Source: investor.bg

Wireless and wired broadband access

TR= € 340 million (2011)

TR= € 185 million Home internet access

TR= € 87 million Mobile internet access

TR= € 48 million Business internet access

Source: Arc fund; Capital newspaper; CRC

Technology Mobile standard Traffic speed

HSPA+ 3GPP 21 (or 42) Mbit/s

LTE 4G 48 Mbit/s

EDGE GSM 1,6Mbit/s

UMTS GSM 0,384Mbit/s

Internet access

Source: Foundation ARC, 2012

Mobile internet 42Mbprs

Mobile communication market

Smart phone OS and mobile broadband

Total number of mobile phones 8 500 000

Total number of smart mobile phones 1 024 000

android

iOS

RiM

W8

Bada

Linux

Maemo

Palm

Symbian

65.8%

15.2%

8.5%

4.8%

4.5% 1.1%

Source: Arc fund; Capital newspaper; CRC

Mobile data traffic

Mobile media services (UB)

email (abv.bg)weatehr forcast (sinoptic.bg)news (dnevnik.bg)news (dnes.bg)news (vesti.bg)email (mail.bg)news (capital.bg)news (gong.bg)news (sportni.bg)news (dariknews.bg)pleasure (horoskopi.bg)pleasure (horoskopi.gbg.bg)weather forcast (vremeto.bg)human resource (karieri.bg)radio (signal.bg)finance (darik.finance.bg)finance (lev.bg)

Source Nielsen Online. Collected data on December

2011. Show the total number of Unique Browser (UB) per

month true Mobile device in Bulgarian mobile media

market

Most popular mobile media service on Bulgarian telecommunication market

email 44.2%

weather forcast 11.5%

news 34.5%

finance 10.7%

pleasure 2.6%

radio 6,6%

UB – unique browser

Global Internet trends

Source Webtrends 2011

Future research field

Network

Smart infrastructure

M2M

NBN

LTE

Wi-Fi

Smart phones

Devices

Big screen devices

3D TV

Regulation

Smart home

Content

Mobile media

Virtual world

Multimedia platform

Adaptive national

reg.

Smart society reg.

Common global reg.

International digital

standards

Services

e-Gov e-Edu

e-Health

App market

Consumer

Media creator/ user

Agent technology

Security

Privacy

Intelligent content

Always connected

Multi acts

Future research

Regulation Competition between wired and wireless Internet

access Mobile operators mobile competition Data traffic Reduce the cost of data traffic Cloud computing in wired networks, how about cloud

services in Mobile Internet Who will gain more profit Mobile OS/Application

service developers, Smart prone producers or Mobile network operators

thank you

References

• ARC fund: http://www.arcfund.net/ • http://www.capital.bg/biznes/kompanii/2012/04/27/1816434_goliamata_kabelna_razprodajba/?s

p=1#storystart • http://www.mtel.bg/lte • http://www.globul.bg/bg/map.html • http://www.vivacom.bg/bg/residential/about_us/company_information • http://www.maxtelecom.bg/bg/devices/wimax-wifi-3.html • http://www.dnevnik.bg/tehnologii/2010/10/18/978390_bulgariia_e_chetvurta_po_kachestvo_na_i

nternet_v_sveta/ • http://www.capital.bg/biznes/kompanii/2012/04/27/1816537_pruv_sred_neravni/ • http://hardwarebg.com/forum/archive/index.php/t-89382.html • http://en.wikipedia.org/wiki/GLOBUL • http://www.standartnews.com/biznes/mtel_otchita_709_rast_na_klientite_na_internet-

148150.html • http://blog.mobikom.bg/2012/05/radio-telecommunications-company.html • http://en.wikipedia.org/wiki/4G • http://en.wikipedia.org/wiki/Mobile_media • http://www.dnevnik.bg/tehnologii/2012/03/20/1791514_mobilnite_ustroistva_stavat_osnoven_izt

ochnik_na_novini/ • http://interactive-share.com/данни-за-посещения-на-мобилни-сайтове/