how t-mobile became the nation's third-largest carrier

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How Became the Nation's Third- Largest Carrier

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Post on 12-Apr-2017

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HowBecame the

Nation's Third-Largest Carrier

T-Mobile just passed Sprintto become the nation's

third-largest mobile carrier

57.1 million 58.9 million

It just passedSprint thisquarter.

57.1 million 58.9 million

123.9 million133.5 million

But it has a bitof catching upto do still.

But T-Mobile has beenable to use its smallsize to its advantage

T-Mobile's churn ratecontinues to fall

Which means it doesn'thave to attract as manysubscribers to grow its

customer base

And while Verizonand AT&T have

lower churn rates

T-Mobile's smaller userbase means it's losingfewer subscribers on

an absolute basis

So, even though T-Mobileonly adds half the number

of subscribers as Verizon ...

It's growing its revenueand customer basefaster than anyone

That's how it was ableto pass Sprint

But T-Mobile needs to keepimproving its churn rate asit grows its customer base

It's doing two things ...

It's doing two things ... 1. Improving its network

It's doing two things ... 1. Improving its network2. Offering extra values

It extended coverage to Mexicoand Canada at no extra charge.

Subscribers can stream musicfrom over 30 services without itcounting against their data cap

Subscribers can upgrade their phoneup to 3 times per year if they want.

Subscribers can keep theirunused data up to 12 months.

As T-Mobile growslarger, adding more

subscribers gets tougher

Investors must have faith inCEO John Legere to

continue growing thebusiness going forward

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