how splunk connects salesforce
DESCRIPTION
Watch recording: http://www.mulesoft.com/webinars/cloudhub/how-splunk-connects-salesforce What if you could streamline and automate your business processes like quote to cash? Hear how Splunk is connecting Salesforce and NetSuite with MuleSoft from Christopher Nelson, Senior Director of IT Business Applications at Splunk. Chris Purpura, VP of Business Development at MuleSoft will show you how the Anypoint Platform from MuleSoft allows you to manage your complete business with Salesforce by unlocking your back office data through integration. You will learn how to: Connect Salesforce to back office applications like SAP, Oracle and NetSuite Modernize and automate processes like quote to cash and order fulfillment Get up and running quickly to increase time to value and ability to process orders Maximize the value of your IT investments through integrationTRANSCRIPT
How Splunk connects SalesforceChristopher Nelson, Senior Director IT Business Applications, Splunk
Chris Purpura, GM CloudHub Cloud Platform, MuleSoft
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3
Speakers
Christopher Nelson
Senior Director, IT Business Applications
Splunk
Chris Purpura
GM, CloudHub Cloud Platform
MuleSoft
The world is bursting with things to connect
50 billion
devicesby 2020
+2000 cloud
applications
today
5.6 billion
terabytes of data
2014
4 B0SaaS market today 2020 prediction: $140B
$Forrester Research, 2012
The Promise of SaaS
• ‘Swipe’ to turn it on• Cloud operating model
drives economic efficiencies
• Scale as you go through subscription based licensing
Faster time to value & lower TCO
7 %5of companies run SaaS applications
Gartner CIO Survey, 2012
The Dark Side of SaaS
Best of Breed Apps
Low Barrier to Buy
Existing Legacy
Investments
Silos
8
17# of SaaS applications running in the Enterprise in 2012
Gartner CIO Survey, 2012
Let’s just look at CRM alone
Social Engagement
Services
Sales
Analytics
Campaign Management
eCommerce & Storefront
Support
Call Center
Marketing Automation
Website
Finance
Order Management
Billing
Configure Price Quote (CPQ)
Mobile
Single customer view across applications
Social Engagement
Services
Sales
Analytics
Campaign Management
eCommerce & Storefront
Support
Call Center
Marketing Automation
Website
Finance
Order Management
Billing
Configure Price Quote (CPQ)
Mobile
Single customer view across applications
Website
Challenges in attaining a single view
Social Engagement
Services
Sales
Analytics
Campaign Management
eCommerce & Storefront
Support
Call Center
Marketing Automation
Finance
Order Management
Billing
Configure Price Quote (CPQ)
Mobile
Website
Challenges in attaining a single view
Social Engagement
Services
Sales
Analytics
Campaign Management
eCommerce & Storefront
Support
Call Center
Marketing Automation
Finance
Order Management
Billing
Configure Price Quote (CPQ)
Mobile
Website
Challenges in attaining a single view
Social Engagement
Services
Sales
Analytics
Campaign Management
eCommerce & Storefront
Support
Call Center
Marketing Automation
Finance
Order Management
Billing
Configure Price Quote (CPQ)
Mobile
Website
Challenges in attaining a single view
Social Engagement
Services
Sales
Analytics
Campaign Management
eCommerce & Storefront
Support
Call Center
Marketing Automation
Finance
Order Management
Billing
Configure Price Quote (CPQ)
Mobile
Silos create challenges
Business impact
• Disjointed, duplicated and inaccurate data
• Painful, manual processes
• No consistency across Web, Mobile, Retail, Call Center, or Partner ‘channels’
IT impact
• LOB implemented point to point solutions reduce visibility and control
• How to integrate at the speed of SaaS proliferation
• How to govern decentralized/replicated data
• How to handle hybrid scenarios (cloud and ground)
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IT
CXO
HR Sales & Marketing
Finance
It’s everyone’s problem
It’s really a connectivity problem
SaaS
SOA
APIs
Copyright © 2012 Splunk, Inc.
Splunk - MuleSoft
Christopher Nelson, Sr. Director of Business Applications
Company (NASDAQ: SPLK)
Business Model / Products
Customers 6000+
founded2004
first software release2006
HQ San Francisco
On-premise
In the cloud
SaaS
60+
100
of the Fortune 100
Largest license:Terabytes/day
Splunk Company Update
The Accelerating Pace of Data
Volume | Velocity | Variety | Variability
GPS,RFID,
Hypervisor,Web Servers,
Email, Messaging,Clickstreams, Mobile,
Telephony, IVR, Databases,Sensors, Telematics, Storage,
Servers, Security Devices, Desktops
Machine data is the fastest growing, most complex, most valuable area of big data
Application PortfolioAll Cloud
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Servers
Storage
Business Drivers for Change
• Streamline order fulfillment process by quarter end
• Manual deal updates led to errors in processing
• Connect sales operations team, finance department and fulfillment team
• Increase orders processed with real time fulfillment & sales order updates
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Issues with other “Cloud” Integration Platforms
Adapters: Very few and nascent native adapters to Cloud applications
SOA: No ability to host web services or perform service orchestration. Only supports point to point data movement.
On-premise hosting: Requires on-premise agent hosting
IDE: No built-in Integrate Development environment
Developer Community: No developer community or API’s for their Cloud platform.
Audit/SOX/Security: No single sign on support
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MuleSoft Selected
MuleSoft (CloudHub) is a good overall fit for the growing Splunk IT footprint.
Best SaaS application/Cloud hosting support overall. Hosted on AWS with high availability multi-region support.
Largest number of connectors available with a connector SDK to build custom connectors.
Big support of a developer community. Better resource availability/talent in the market.
Partnership opportunities for Splunk integration connector product offering.
Licensing cost slightly better than current Integration solution.
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Anypoint Platform makes connecting easy
27
Anypoint Unified Portfolio
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MuleSoft Anypoint Ecosystem
SaaS/ISV’s
Value Added Resellers
Services & Training
Infrastructure
>100 partners globally
Upcoming events
Meet with MuleSoft at a Salesforce1 tour in your city:• Philadelphia, 3/6• Boston, 4/2• Chicago, 4/24
30
• London, 5/22• Atlanta, 6/12• Toronto, 6/25
Save the date! MuleSoft CONNECT
San Francisco
May 28th & 29th