how social networks fill events 2010 new -mo event version - fp

(877) 59 - COACH (592-6224)FORWARD PROGRESS

Top 10 Ways to Fill Your Event with Social Media


• Founder and CEO of Forward Progress, Inc.• Train and Coach over 2,000 people a month• Trained over 14,000 in Social Network Skills• Over 25 years in Business Coaching, Consulting and

Training• Call Center, Internet, eMarketing, Event Management, • Lead Generation, Web Seminars, eLearning, eSelling• Over Two Billion Dollars Sales, over 25 Million Leads,

Helped Thousands of People using Internet Based Lead Generation

• Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales…..

Dean DeLisleTop 10 Ways to Fill Your Event with Social Media


Nothing Worse Than……an Empty Event!


Social Networks – Where do you Stand?

YOU ARE

HERE


• Associations • City\Country Clubs • Chambers• Industry Clubs• Organizations• Charities• Religious\Health• Network Groups

Social Networks You Already Know


• Trusted Colleagues• Like-minded People hanging out• Similar Friends and Associations• You have more “Things” in common• Similar “Beliefs”• Recommended “IN”• Convenient

Why Do They Work?


• That Know YOU?• That Trust YOU?• That have done Business with YOU?• That would recommend YOU?

Dean Sue Pat Mark

Sales TechniquesNetworking Skills

How Many Contacts Do You Have That You Cannot See?


Reach Your True Network Potential!


Top 10 Ways to Fill Your Event with Social Media

1. The End in Mind – Destination GPS2. The Art of Looking Good – Credibility3. Adding Targeted Connections – Trusted

Agents4. Connecting Communities to Communities5. Plan with Social Media Tools6. Organizing and Inviting with Social

Networks7. Promotion and Distribution – Content Heavy

Rules8. Optimize the Event for Social Media Sharing9. Post Event Communication10.Have a good “Integrated Plan”


#1 - The End in Mind – Destination GPSLocation – Location – LocationRegistration SitesWebsitesSocial Network SitesCurrent TrafficNew TrafficSource TrackingMeasuring and Adjusting


#1 - Leverage Your Event with Social Networks (GPS)


#1 - The End in Mind – Destination GPSThink about partnershipsWebsites that will list youGroups that will support the posting of your

eventTrack your Sources

Bit.ly – URL Tracker and SorterApproach – emails etcGoogle AnalyticsBlog Stats


#2 - The Art of Looking Good - Credibility

ProfilesBusinessPersonal

Groups and PagesClearConsistency

Registration SitesCarry Message

Support SitesContent






Key Words

OK To Change!



#3 - Adding Targeted Connections Trusted Agents (TA)

Team Building - TAInternal External

Target AttendeesPastPresentFuture

Support PartnersOne Time


• Find Your Old Audience – take your previous info and connect• Get Your Current Audience Connected – take your registration info• Find Your NEW Audience – think of your demographics

#3 - Adding Targeted Connections Trusted Agents (TA)


#4 - Connecting Communities to Communities

Groups to GroupsExternal to InternalBuild a New One - Event Specific


• Blogging & Group Discussions• Online• Pre & Post Event• Convert More• Pre-register• Promote Sponsorships

Ultimate Tradeshow!

#4 - Connecting Communities to Communities


Sample


#5 - Plan with Social Media ToolsFacebook LinkedInTwitterYouTubeFlickerSlideshareRegOnlineWebinarsBlogs

• Post – Events – Group Building - Discussions• Post – Events – Group Building –

Discussions• Tweets – Alerts – Reminders – Followers• Preliminary Promotions – Teasers• Pictures from Previous Events• Teaser Content Based Slides – Pickup • Connect to your Social Sites – Convenience• Pre-view and Post-view your Events• Hype and Discussion


#5 - Plan with Social Media Tools


#6 - Organizing and Inviting with Social Networks

Remember your Trusted Agents and PartnersManage with your Online Event ManagersTrack Invitations and ResponsesBlogs, Discussions, Posts and Social InvitesDon’t Forget to Convert – SN -> Event SiteEmail Still Works – Remember DestinationSequence Your CampaignSeparate Your Responses – Confirmed\

Maybe\NoGet Everything Working Together!


PLUS We Collected over 2,000 emails!


#6 - Organizing and Inviting with Social Networks


#7 - Promotion and DistributionContent Rules

FacebookFacebook Pages – Admin’s and TA’s Facebook Groups – Admin’s and TA’s Facebook Events – Admin’s and TA’sFacebook Teams Members can PostDiscussions can take place anywhereContent Posting Sequence

LinkedInLinkedIn Pages – Admin’s and TA’s LinkedIn Groups – Admin’s and TA’s LinkedIn Events – Admin’s and TA’sLinkedIn Teams Members can PostDiscussions can take place anywhereContent Posting Sequence


VideosPicturesAudioTeleconferencesArticlesBlogsWebinar RecordingsPower Points

#7 - Promotion and DistributionContent Rules


#8 - Optimize the Event for SharingTweeting the eventHigh Speed Access availableFacebook Page Events ParticipationGroup News and DiscussionsBlog Updates – attendee participationLive feedback\Surveys\etcOnline Broadcasts\Stream (recorded copies)Presentation MaterialsYouTube – promote in process

(877) 59 - COACH (592-6224)FORWARD PROGRESSPeople Will Stay Connected and

Bring Others to the Next Event!


#9 - Post Event CommunicationBuild a NEW CommunityRemember it’s about the next oneKeep the momentumPost workshops and webinars


#10 -Have an Integrated Plan


#10 - Keep it going!


#10 – and going


#10 - Your Routine


• LinkedIn Has Over 65 Million Members• Average User has 240 Connections• One Degree From Over 35,000 Trusted Connections• Two Degrees From Over 3,200,000 Trusted Connections

• In September 2009 20% of All Online Advertising Was in Social Networks

• Projected 2010 Social Network Ad Spend to Exceed 1.3 Billion

Growing Numbers


Interesting Facebook Stats • More than 400 million active users • 50% of all active users log on to Facebook in any given day • More than 35 million users update their status each day • More than 60 million status updates posted each day • More than 3 billion photos uploaded to the site each month • More than 5 billion pieces of content (web links, news stories,

blog posts, notes, photo albums, etc.) shared each week • More than 3.5 million events created each month • More than 3 million active Pages on Facebook • More than 1.5 million local businesses have active Pages on

Facebook • More than 20 million people become fans of Pages each day • Pages have created more than 5.3 billion fans

Growing Numbers


What if everyone and everything worked together?


www.ForwardProgress.NET

Your Three Assignments!1. Fix Your Profiles – ALL OF THEM!

Make them Consistent and Clear2. Add Good-Trusted-Relevant Connections

Build a Solid Network3. Build an Integrated Plan

Follow it!

20 Minutes a Day MAX!



Contact Us

[email protected] TWITTER: www.twitter.com/deandelisle FACEBOOK: www.Facebook/deandelisle/ FAN PAGE: www.Facebook/ForwardProgress LINKEDIN: www.linkedin.com/in/deandelisle

Call (877) 592-6224

Questions?


mailto:[email protected]

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