how social media can help you connect with local consumers
DESCRIPTION
Social Media who substantially changed the way consumers, businesses, and organizations communicate. As one of the fastest growing forms of marketing ever, social media whose taken the internet world by storm with approximately 91% of adults using that regularly. Not only that, but businesses across the globe are starting to use social media as a marketing tool for their companies. In fact, 87% of the Fortune 100 now use social media. Internet Technology is GREAT, But It Has Caused Problems for Some Local Businesses. The Web has changed the way consumers spend their money. It has also changed the way your business can truly CONNECT with your local target market. Traditional Advertising Methods Are No Longer as Effective as They Once Were. So, it's time to market your business in a way that would cut advertising cost and get results. Could Online Marketing Be The Missing Piece of the Puzzle for YOUR Small Business? With sites such as: Facebook, Twitter, Google+, LinkedIn and Youtube your business can build long lasting relationship with your customers resulting in loyal - long term sales. Contact us for more information about how social media marketing can help you connect with local consumers. http://spancept.com/ [email protected]TRANSCRIPT
How Social Media Can Help You
Connect With Local Consumers Presented by: Robert Leisk
www.spancept.com
Social media is “media for social
interaction and communication.”
Enabled by easily accessible and
scalable online platforms, social media
has substantially changed the way
consumers, businesses, and
organizations communicate.
What is Social Media?
Consumer Usage Stats:
Social media is the fastest-growing
form of online interaction
91% of adults use social media
regularly
53% of adult social networkers follow
a brand
55% of consumers share their
purchases on Facebook, Twitter,
Pinterest, and other sites
Social Media Facts & Trends Every Business Should Know About
Social Media and Business Stats:
Approximately 30% of companies
are now using social media for
business
87% of the Fortune 100 now use
social media
80% of businesses use social media
to monitor their competitors
Social Media Facts & Trends Every Business Should Know About
Most Popular Online Activities
Social Networking – 65% Using Search Engines – 92%
What Are Consumers
Doing Online?
Watching Videos – 71% Reading Content – 90%
Using Email – 92% Shopping – 71%
Internet Technology is GREAT, But It Has Caused Problems for
Some Local Businesses…
The Web has changed the way consumers spend their money…
It has also changed the way your business can truly
CONNECT with your local target market…
Traditional Advertising Methods Are No
Longer as Effective as They Once Were
TRADITIONAL METHODS ONLINE METHODS
• Social Media • Local Search • Online Videos & More!
• Yellow Page Books • Newspaper Ads • TV Commercials
What Does This Mean for
Your Business?
You Should :
1. Put your business in front of your target audience online
2. Spend your marketing dollars where they can yield the best returns
3. Utilize the power of online marketing to stay connected to your local market
Could Social Media Be The Missing Piece
of the Puzzle for YOUR Small Business?
Social Media is No Longer a Trend… It’s the NEW Way to Do Business!
Build Your Brand
Connect with Local Consumers
Generate New Leads
Generate Repeat, Loyal Customers
Why Social Media Marketing?
It’s POWERFUL For Helping You…
Some of the Top
Social Media Sites
YouTube
Google Plus
Facebook Nearly 850 Million Users
Over 450 Million Users
Nearly 400 Million Users
Over 150 Million Users
490 Million Unique Visitors per Month
Top social media site
More than 50% of active users login daily
More than 7 million apps and websites are
integrated with Facebook
Approximately 3 billion Facebook “Likes”
or “Comments” per day
Facebook User Stats
Can create Facebook Pages
to represent your business
and build a following
Timeline Layout
Can create groups and
events
Can easily find people to
connect with
Facebook Features
15% of online adults use Twitter
More than 50% of Twitter users follow
companies, brands, or products
79% are likely to recommend brands they
follow
57% of businesses that use social media
for business use Twitter
Twitter User Stats
Ability to Send and Read Other
Users’ Updates (Tweets)
Twitter Messages are Limited to
140 Characters
Can Send and Receive Updates
via the Twitter Website, Text
Messages, or Emails
Twitter Features
Fastest network to reach 10
million users (only took 16 days
– Twitter took 780 days and
Facebook took 852 days)
Owned and operated by
Google+ users spend more
than an hour per day across
different Google products
Google Plus (Google+) User Stats
• +1 Feature – allows you to instantly get new
people in your circle from your blog or webpage
• Circles – allow users to organize contacts into
groups for sharing across various Google services
• Hangouts – used to facilitate group video chat
• Messenger – allows instant messaging within
circles and is available to Android, iPhone, and
SMS Devices
• Sparks – is a front-end Google Search that enables
users to identify topics they may want to share with
others.
Google Plus (Google+) Features
LinkedIn Usage Stats
Approximately 2 new members join every
second
Students and college graduates are the
fastest-growing demographics on the site
In 2011, its revenues reached $522 million
It is the 36th most-visited website in the
world
LinkedIn Features
Network mostly contain professionals
such as business owners, executives,
and high-level thinkers
Members are sharing insights in more
than one million LinkedIn Groups
Ultimate site to connect with
like-minded individuals
YouTube Usage Stats
2nd largest internet search engine – right
behind Google
Gets 10% of all internet traffic
More than 2billion views per day
Users spend an average of
approximately 900 seconds per day on
YouTube
YouTube Features
Bulletins allow you to post a link to a
video directly on your subscribers’ and
friends’ pages
Ability to put a link to your website –
as well as additional information – in
the Video Description box
Users can easily share your videos
with their networks with the integrated
social media sharing buttons
Pinterest – The Newcomer
Quickly became one of the top 10 social networking sites
Over 9 million Facebook-connected users
Nearly 12 million monthly unique visitors
Fastest site in history to break through the 10 million unique
visitor mark
Pinterest Features
Used as a virtual online “pinboard”
Users collect photos and link to
products they like
Users share all of the pins they love
with their network
How Social Media Can Help
Customer Service
Generate New Leads
Perform Market Research
Build an Email Marketing List
Run Special Deals and Promotions
Monitor and Manage Your Reputation
Provide Links to Valuable Free Information
QUESTIONS ANY
Thank you for viewing our presentation! For More Information About Social Media,
Contact Me Today. Spancept Inc.
Robert Leisk
www.spancept.com