how social media broke the internet
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My speaker slides for today's keynote for BEST, the Board of European Students of Technology.TRANSCRIPT
How social media broke the internet BEST.eu.org Leuven regional meeting, 4 April 2013
Hi, I’m Clo Willaerts
My blogs: bnox.be & conversity.be/blog
@bnox
Engineers
8 problems for you
text images & video trust user media public conversations identity reputation privacy
text images & video trust user media public conversations identity reputation privacy
http
Longform
Search engines
Shortform
The Wayback Machine
Network effect
Text: the problem
Do we want the internet to be the archive of popular culture of end 20th, beginning of 21st C?
text images & video trust user media public conversations identity reputation privacy
First image on the web, 1992
Bandwidth
YouTube
Cinemagraphs
Vine
Earth Pics
Social objects
Internet memes
Facebook candy
Social proof
Images & video: the problem
How do we avoid the fragmentation of digital content into (cat) memes?
text images & video trust user media public conversations identity reputation privacy
E-commerce
Phishing and scams
AirBnB
trust: the problem
How can we quantify trust in a digital space?
text images & video trust user media public conversations identity reputation privacy
Self publishing
Citizen journalism
Fan art
Peer recommendations
Amazon recommendations
Negative bias
Streisand effect
Yelp horror stories
Empowered consumers
Some of them are influential
user media: the problem
How can we restore the balance disturbed by negative bias?
text images & video trust user media public conversations identity reputation privacy
Cluetrain, 1999
Listening and monitoring
What about negative comments? http://www.globalnerdy.com/2008/12/30/the-air-forces-rules-of-
engagement-for-blogging/
Trolls
Responding: service level?
Crisis communication
public conversations: the problem
How can we change the status and/or life span of public conversations?
text images & video trust user media public conversations identity reputation privacy
Clo?
Offline identity: Seven of Nine
Offline identity: Orlan
Online identity
Avatars and nicknames Second Life: Babynox Willis
Avatars and nicknames Robbie Cooper: Alter Ego
Avatars and nicknames Robbie Cooper: Alter Ego
The Nym Wars: PostSecret's iPhone app
ASL?
About.me
Identity platforms: Facebook vs Salman Rushdie
Identity platforms: Opensource Obscure vs Google+
Identity platforms: Gotye “I'm not dead”
Identification through preferences: Hunch.com
Identification through behaviour: Orbitz vs Mac users
On = off
Christopher "moot" Poole: The case for anonymity online
What is revealed about you: http://www.datadealer.net
Profiling
identity: the problem
Where and how do you want to host your identity?
text images & video trust user media public conversations identity reputation privacy
Kevin Colvin vs Facebook
Kevin Colvin vs Facebook
Google: Me on the Web http://www.google.com/goodtoknow/manage-data/me-on-the-web/
Online reputation: glassdoor.com
Online reputation management reputationchanger.org
Apple Labor Scandal
You are what you share
reputation: the problem
How can we manage our (online) reputation?
text images & video trust user media public conversations identity reputation privacy
Privacy
Josh Harris: We Live In Public (2009)
Adam Harvey: cvdazzle.com
Malte Spitz vs cell phone data http://www.zeit.de/datenschutz/malte-spitz-data-retention/
Google Streetview
Facebook Privacy Settings: TakeThisLollipop.com
Life stage = sales lead
Oversharing @NeedADebitCard
Panopticon & Little Brothers
Peopleofwalmart.com
More shaming
privacy: the problem
How can we stop the Little Brothers?
Conclusion?
text images & video trust user media public conversations identity reputation privacy
Thank you very much!
This presentation: http://www.slideshare.net/bnox