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How Social Computing Impacts Society, Irwin King, Asia Society, March 11, 2010, Hong Kong
How Social Computing Impacts Society
Irwin King
Department of Computer Science and EngineeringThe Chinese University of Hong Kong
[email protected]://www.cse.cuhk.edu.hk/~king
©2010 Irwin King. All rights reserved.
How Social Computing Impacts Society, Irwin King, Asia Society, March 11, 2010, Hong Kong
Sand from Centuries Past Send Future Voices Fast
How Social Computing Impacts Society, Irwin King, Asia Society, March 11, 2010, Hong Kong
Interdependence is and ought to be as much the
ideal of man as self-sufficiency.
Mahatma Gandhi
Man is a social being.
How Social Computing Impacts Society, Irwin King, Asia Society, March 11, 2010, Hong Kong
A Brief History of the World
How Social Computing Impacts Society, Irwin King, Asia Society, March 11, 2010, Hong Kong
A Brief History of the World
ENIAC
Birth of Internet
The MITS AltairApple II
IBM Desktop PC
Time MagazinePerson of the Year
Apple Macintosh
Birth of WWW
Birth of XML
Birth of Web 2.0
AttentionAge
Time MagazinePerson of the Year
1750 1945 1969 1975 1981 1983 1984 1989 1996 2004 2006
IndustrialRevolution
InformationAge
WWWAge
InternetAge
How Social Computing Impacts Society, Irwin King, Asia Society, March 11, 2010, Hong Kong
How Social Computing Impacts Society, Irwin King, Asia Society, March 11, 2010, Hong Kong
Billionaires’ Shuffle
Mark Zuckerberg
2008at 23 and $1.5 billion later...Carlos Slim Helu & family
William Gates
Warren Buffett
2007
Carlos Slim Helu & family
William Gates
Warren Buffett 2008
Facebook in 2004.02
How Social Computing Impacts Society, Irwin King, Asia Society, March 11, 2010, Hong Kong
Top 10 Most Populated Countries
250
500
750
1,000
1,250
1,500
Millions
1,3351,177
308 231 192 168 162 154 141 127
China India United States Indonesia Brazil Pakistan Bangladesh Nigeria Russia Japan
as of July 2009
How Social Computing Impacts Society, Irwin King, Asia Society, March 11, 2010, Hong Kong
Top 10 Most Populated Countries
250
500
750
1,000
1,250
1,500
Millions
1,3351,177
400 308 231 192 168 162 154 141 127
China India FacebookUnited StatesIndonesia Brazil Pakistan Bangladesh Nigeria Russia Japan
as of February 2010
How Social Computing Impacts Society, Irwin King, Asia Society, March 11, 2010, Hong Kong
Facebook’s Global Audience
How Social Computing Impacts Society, Irwin King, Asia Society, March 11, 2010, Hong Kong
Facebook’s Growth Stats
How Social Computing Impacts Society, Irwin King, Asia Society, March 11, 2010, Hong Kong
Alexa as of May 2009 China USA Japan India Brazil Global
1
2
3
4
5
6
7
8
9
10
Baidu Google Yahoo.jp Google.in Google Google
QQ Yahoo FC2 Google Orkut.br Yahoo
Sina Facebook Google.jp Yahoo Windows Live
YouTube
Google.cn YouTube YouTube Orkut.in Universo Online
Taobao Myspace Rakuten YouTube YouTube Windows Live
163 MSN Livedoor Blogger Globo MSN
Google Windows Live
Ameblo.jp Rediff MSN Wikipedia
Sohu Wikipedia mixi Facebook Google Blogger
Youku Craigslist Wikipedia Wikipedia Yahoo Baidu
Yahoo EBay Google Windows Live
Terra Myspace
Global Internet Traffic
How Social Computing Impacts Society, Irwin King, Asia Society, March 11, 2010, Hong Kong
EU Commission on Social Computing
How Social Computing Impacts Society, Irwin King, Asia Society, March 11, 2010, Hong Kong
EU Commission on Social Computing
How Social Computing Impacts Society, Irwin King, Asia Society, March 11, 2010, Hong Kong
Social Computing with Web 2.0
• Web as a medium vs. Web as a platform
• Read-Only Web vs. Read-and-Write Web
• Static vs. Dynamic
• Restrictive vs. Freedom & Empowerment
• Technology-centric vs. User-centric
• Limited vs. Rich User Experience
• Individualistic vs. Group/Collective Behavior
• Consumer vs. Producer
• Transactional vs. Relational
• Top-down vs. Bottom-up
• People-to-Machine vs. People-to-People
• Search & browse vs. Publish & Subscribe
• Closed application vs. Service-orientedServices
• Functionality vs. Utility
• Data vs. Value
How Social Computing Impacts Society, Irwin King, Asia Society, March 11, 2010, Hong Kong
The Brave New Words
unfriend tweet
sexting
defriendblogsphere
avatar
twitterati
hashtags
tag cloud
Folksonomy
頭像
維基
推特 博客
Twisdom
The Emergence of Social Computing, Irwin King, AT&T Interactive, February 15, 2010, San Francisco, USA
Social Networking Sites• Example of Social Networking Sites: FaceBook,
MySpace, Blogger, QQ, etc.
The Emergence of Social Computing, Irwin King, AT&T Interactive, February 15, 2010, San Francisco, USA
Social Search
• Social Search Engine
• Leveraging your social networks for searching
How Social Computing Impacts Society, Irwin King, Asia Society, March 11, 2010, Hong Kong
Social Media
How Social Computing Impacts Society, Irwin King, Asia Society, March 11, 2010, Hong Kong
Social News/Mash Up
How Social Computing Impacts Society, Irwin King, Asia Society, March 11, 2010, Hong Kong
On-line Games and Virtual Communities
How Social Computing Impacts Society, Irwin King, Asia Society, March 11, 2010, Hong Kong
Second Life
How Social Computing Impacts Society, Irwin King, Asia Society, March 11, 2010, Hong Kong
Social Bookmarking
How Social Computing Impacts Society, Irwin King, Asia Society, March 11, 2010, Hong Kong
Social Entertainment
How Social Computing Impacts Society, Irwin King, Asia Society, March 11, 2010, Hong Kong
Social Recommendations
How Social Computing Impacts Society, Irwin King, Asia Society, March 11, 2010, Hong Kong
Social Knowledge Sharing
How Social Computing Impacts Society, Irwin King, Asia Society, March 11, 2010, Hong Kong
Social Computing Revolution
Connectivity
Collaboration
Communities
How Social Computing Impacts Society, Irwin King, Asia Society, March 11, 2010, Hong Kong
Social Analytics/Informatics
How Social Computing Impacts Society, Irwin King, Asia Society, March 11, 2010, Hong Kong
Commerce
• Social marketing
• Who are the brokers?
• Who can exert the most influence on buying/selling?
• How much should one advertise?
The Emergence of Social Computing, Irwin King, AT&T Interactive, February 15, 2010, San Francisco, USA
Public Health• People’s behavior can be monitored
• What is on people’s mind translates to search queries
• Google predicts flu trends...
The Emergence of Social Computing, Irwin King, AT&T Interactive, February 15, 2010, San Francisco, USA
Twitter Pop Culture• Twisdom: Twitter Wisdom
• A Philosopher Ponders Life in 140 Characters or Less
• “I don’t know the key to success, but the key to failure is trying to please everybody.” Bill Cosby Do what you know in your soul is right!
• It is a miserable state of mind to have few things to desire, and many things to fear. – Francis Bacon
• The Longest Poem In the World-the awesome twitter poem! 956,644 verses this morning and ~4,000 a day!
How Social Computing Impacts Society, Irwin King, Asia Society, March 11, 2010, Hong Kong
The YouTube Generation
How Social Computing Impacts Society, Irwin King, Asia Society, March 11, 2010, Hong Kong
The Age of FaceBook
The Emergence of Social Computing, Irwin King, AT&T Interactive, February 15, 2010, San Francisco, USA
Social Media vs. Anti-Social Media?
• Being on-line vs. being face-to-face
• Being superficial in relating vs. creating a rich experience of relationship
• Being disrupted vs. being in command of your personal space
• Being educated on-line vs. being mentored in person
How Social Computing Impacts Society, Irwin King, Asia Society, March 11, 2010, Hong Kong
The Future of Social Computing
• Technologies and social media will continue to advance at a very rapid pace...
• Social Computing impacts significantly to culture, commerce, humanities, ...
• Join the flow or be left behind?