how sna can help you promote your “food revolution”docs.schoolnutrition.org/files/anc2010... ·...

Copyright © 2010 School Nutrition Association. All Rights Reserved.

ANC Dallas

Education Session, July 2010

Tray TalkHow SNA Can Help You Promote

Your “Food Revolution”


What’s on the menu today

• Tray Talk goals and strategies

• Campaign highlights

• Tools & resources to help you promote your

food revolution

• How you can get involved

• Questions/Feedback


Current Situation: Vocal Critics


A Game Changer

Healthy Choices

Healthier Schools

Physical Activity

Accessible and Affordable

Healthy Food


Why Tray Talk?

• Our opportunity to have a strong collaborative

voice in the debate about school meals

• A way to show that school meals are healthy

meals and promote school nutrition success

stories across the nation

• A way for SNA members to get their messages

across at the local level and piggy back on a

national campaign


Our Dual Charge

Reassure parents about the current

state of school meals.

Show that SNA, schools and

industry are all working together to improve school

meals.


Our Ultimate Goal

Increase participation in school meals.


What’s the story we want to tell?


You may not even realize all the efforts that help ensure your kids get well-balanced and nutritious meals that meet strict,

science-based nutrition standards.

Studies show that kids who eat school meals have better qualitydiets, and they’re more likely to maintain a healthy weight.

Every day, it’s always a good value. For only about $2.00, you can count on a nourishing lunch, prepared with your child in mind.

And you may be surprised to learn what’s going on in today’s cafeterias – salad bars, more whole grains, locally grown

produce, vegetarian meals.


A Spirit of CollaborationWe all want healthy school meals.

It’s also our top priority.

SNA will involve parents, kids, teachers, dietitians,

school nutrition professionals, local communities

and the food industry to find the best solutions.

We’ll showcase our current success stories, latest

innovations and our commitment to children’s nutrition.

We’re in this together…and we’re better together.


Campaign Highlights

Tray Talk

Website

Tray Talk

Toolkits &

Resources

Educate &

Dialogue

with

Parents

AS OF BACK TO SCHOOL 2010


Campaign Highlights

• www.TrayTalk.org

– A resource for parents to learn the facts about

school meals and join the dialogue

– Capture hot ideas and success stories online from

school districts and parents

– Content pushed out quarterly via email

– Positioned as a resource for parents during SNA’s

media campaigns (Back to School, NSLW, NSBW…)


Campaign Highlights

• “Tray Talk” events hosted by SNA members

– Armed with “Tray Talk Toolkits”, SNA members engage

parents in conversations about the benefits of their

programs, local & national school nutrition trends etc…

– Introduce parents to Tray Talk website, encourage their

input

– SNA members can earn CEUs for their outreach efforts

– School districts can also merchandise their participation in

Tray Talk back to their communities and parents


Campaign Elements

• Official Website: www.TrayTalk.org

– Facts & benefits of school meals

– Important school nutrition news and trends

– School nutrition success stories across the nation

– Tray Talk video

• Get involved section

– School nutrition professionals submit success

stories

– Downloadable banners and badges


Campaign Elements

• www.schoolnutrition.org/TrayTalk: to find

member resources

– Download video, logo, banners for use in your

marketing and on school district websites

– Presentations that can be customized

– Free backpack brochure and other info for parents

– Information about earning CEUs

– PR tools


School Meals are Healthy Meals.

Join the Conversation.


You are key to the

success of Tray Talk


Submit a school nutrition success story

• About any of the following

• Healthy meals & Food preparation

• Farm to school/Locally produced

• Nutrition education

• Cooking with kids/School gardens

• Ethnic foods

• Vegetarian

• Healthy school environments

• Eco friendly practices

• Other (other ideas are welcome – really!)


Submit a school nutrition success story

• Submit your success stories online at

www.TrayTalk.org

• Don’t forget a photo!

• You can also include other elements (audio,

PPT presentation)

• Not all submissions will be published on the

website- but they may be used in other SNA

published materials


Host a Tray Talk in your community

• At any time of the year

• Tray Talks can be back to school nights,

invitations to parents to have lunch at school,

taste testing with parents etc…

• Report back to us (we’ll provide a form)

• Keep in touch


Help promote Tray Talk

• Free backpack brochure & flyers

• Download information & banners for your

district’s website

• Emporium posters, t-shirts etc… Coming soon!

• Sample letters to the editor/press releases/

media events


Promoting your Tray Talk to the Media

• First: talk with district communications staff

– Include Tray Talk events in district email notices,

newsletters, blogs, tweets & Facebook posts

– Ask for ideas on pitching media

– Learn restrictions on film/photography


Media Outreach

• Invite the media to attend!

– If the education reporter doesn’t bite, try the food

or health/wellness reporter

– Invite a TV/Radio personality or newspaper

columnist to serve lunch or breakfast the day of

your Tray Talk

– If you’re hosting a tasting, ask a media personality

to vote with parents and students


Lunch menu items pass, fail students' taste test

Norfolk schools use hummusto get kids eating healthy food


Other Media Outreach Ideas

• Advertise your event via in-studio interview

– Offer an on-air morning radio or TV show taste

test the day of your Tray Talk

• Bring a colorful sampling of your nutritious meals

• A picture is worth 1,000 words!

– Share your Tray Talk close-up, released photos

with local newspaper


Don’t Forget!

• Plan ahead!

• Provide printed stats about your program:

– Number of children served, prices, sample menu, nutrition standards, nutrition education materials

• Focus on nutrition:

– Whole grains, fruits, low fat dairy

– Low fat/sugar/sodium items

• Consider the visual!

• For TV – ask where you should look


Working with Television


Not just for Back to School…

One school district, one paper – three hits!

“Norfolk schools serve cold meals for Earth Day,”

(Lia Russell, April 23, 2010)

“Bad Reputation Finally Cooked Chicken Patty Lunch in

School” (Stephen Vegh, May 2, 2010)

“Norfolk schools use hummus to get kids eating healthy

food” (Lorraine Eaton, May 19, 2010)


Tray Talk Media Tools

• Coming Soon @

www.schoolnutrition.org/TrayTalk

– talking points, media outreach tips, handouts, etc.

• For now, visit “Resource Center” for current

materials under “Promoting Your Program”


Working Together, We’ll…

Quickly inform the school meals conversations

Provide new content to change the tone

Highlight success stories & innovations

Increase confidence in the integrity of school nutrition

programs


Made Possible with Support from MilkPEP


Thank you!

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