how shopperception is using 3d sensors to change retail by ariel stefano of shopperception -...
DESCRIPTION
3D Sensors are changing the world as we know it. Today you can play your videogames (with Microsoft Kinect), control your television, give a presentation or try on new clothes without touching anything. 3D sensors are one of the new technologies that allow us to interact with the world in a new, unobtrusive and immersive way. You can understand the possibilities. It’s being used in Market Research, Advertising and Promotions, but in the near future will be everywhere. We will have it in our tablets, cellphones, cars, cleaning robots and classrooms. We will explore the technology, today’s usages and the future that we envision in order to understand how the context that 3D sensor technology provides can help us to gain insights about what happens in front of you. Finally, we will showcase a real life application: Shopperception. Shopperception uses 3D Sensors to provide brick-and-mortar retailers with an amazingly advanced system for understanding precisely and in real-time just what shoppers do in front of a retail shelf. It is primarily a next-generation shopper analytics tool, replacing the former guy with a clipboard and a clicker. It provides retailers with far deeper and more meaningful information than was previously pragmatic or even possible.TRANSCRIPT
- 1. HOW SHOPPERCEPTION IS USING3D SENSORS TO CHANGE RETAILARIEL DI [email protected]
2. 3D SENSORS: HOW THE TECHNOLOGY WORKS?3D SENSORS GIVE CONTEXT TO MULTIPLE DEVICES 3. 3D SENSORS ARE CHANGING YOUR WORLD 4. WEB ANALYTICS: THE REVOLUTION FACEBOOKYOUTUBEYOU CANT MANAGE WHAT YOU DONT MEASURE 5. HOW CAN WE CAPTURE THE SAME LEVEL OF INFORMATION IN REAL LIFE?: 3D SENSORS 6. SHOPPERCEPTION: GOOGLE ANALYTICS FOR THE SHELVESSHOPPERCEPTION USES 3D SENSORS TOGENERATE ANALYTICS AND ENGAGEMENTEVENTS ON SHOPPERS ACTIVITIES IN FRONTOF THE SHELF FOR THE RETAIL INDUSTRY. 7. 3D SENSORS IN THE BRICK AND MORTARSHOPPER TRACKING AND DETECTION 8. 3D SENSORS: ADVANTAGES FOR MARKETING RESEARCH MULTIPLE SHOPPERS TRACKING AT THE SAME TIME. AVOID SUBJECTIVITY IN THE STUDY. REAL DATA, REAL RESULTS. FULL AUTOMATIC 24 X 365 OPERATION. NO HUMAN INTERACTION. FULLY AUTOMATED INFORMATION GATHERING. CONFIDENTIALITY AND SIMPLICITY: THERE IS NO PERSONAL DATA EXPOSED. IT REGISTERS SHOPPER AND SHELF ACTIVITY WITHOUT ANY NEED OF INTRUSIVE ELEMENTS (EX. GLASSES FOR EYE TRACKING OR RFID TAGS). NEW PERFORMANCE METRICS => NEW BUSINESS OPPORTUNITIES 9. 3D SENSORS: DETAILED SHOPPER ANALYTICS LEVEL 1DASHBOARD HEATMAPS 10. 3D SENSORS: DETAILED SHOPPER ANALYTICSIts possible to have all the shoppers events information with highLEVEL 2 level of detail. Technology provides CSV format files, where all thedata is included. You can use that data into your business DATA RAW intelligence systems or data mining tools. [email protected] 11. 3D SENSORS: DETAILED SHOPPER ANALYTICSLEVEL 3The last level of information that can be provided is a photo of every shopper and their interactions with the shelf. You can use those photos as source data for new analysis, post processing them and attachingAUDIT AND POSTPROCESS PICTURES new demographics attributes and categories to each shopper. 12. CASE STUDY 11 Month - 2 Stores 227K Visits 8K Shoppers Main insights identified:- Mothers were making the purchase decisionsShopper Picture Analysis)- Children in almost every case chose sugary products (Products PickUp Rate)- Mothers very often substituted products selected by kidswith cheaper option(Return Rate, Conversion Rate)Additional insights:-Campaign in progress was increasing traffic not conversions(Visits / ConversionRate) 13. CASE STUDY 21 Week 1 Store 38K Visits 2K Shoppers Main insights identified:- Most beer shoppers do evaluate options whenin front of the gondola(Avg. Time in Zone Near the shelf)- Lacking options to evaluate at thecooler, conversion rate was much higher(Conversion Rate)- Given shorter interaction times seen, seems likeshoppers are more impulsive in front of thecooler(Avg. Time to PickUp) 14. 3D SENSORS: WHY YOU SHOULD PAY ATTENTION?THEY WILL CHANGE RETAIL, TV RATINGS, 3D SCAN/PRINT, DRONES, CARS AND MOBILE 15. 3D SENSORS: THE FUTURE OF RETAIL AT CES 2013ENGAGE AND DRIVE SHOOPER BEHAVIOR 16. WE ARE ENTERING THE CONTEXTUAL AGE:SENSORS EVERYWHERE.THE QUESTION IS NOT IF THIS WILL HAPPEN OR NOT.THE QUESTION IS: WILL YOU BRAND MISS IT? 17. THANK YOU!ARIEL DI [email protected]