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5 StepsTo Becoming your ownTraffic Expert

RUSS RUFFINO

STEP 1

Step 1Understand the problem you're trying solve before you

find the clients.

To understand a problem,start by understanding

the person with that problem.

Develop a sense of

empathy.

It might feel challenging to apply empathy to your business model.

Start with a simple strategy:

Observe what your clientsdo in the real world insteadof assuming they do what

you think they do

I realized thateverything I hadfocused on ME.

I talked about myself,my team, and howgreat I thought myproduct was.

Ask yourself:

What is this person's                         every day life like?

What are the things thatthey keep secret?

What keeps them awakeat night?

What do they reallywant to do?

Know your client's problems through empathy.

Then, sell solutions (not products)

ELEVATE32 MADISON AVENUE | CANADAStep 2

Find the people who need the problem solved

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