how retail brands use mobile marketing to increase their customer spend?

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HOW CAN SNAPLION HELP RETAIL BRANDS INCREASE TOP LINE SALES USING MOBILE MARKETING TECH.

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Post on 02-Jul-2015

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Learn how SnapLion.com is helping Retail Brands use mobile marketing to increase their customer spend? This presentation talks about one of the most unique loyalty program called "Spend Based Mobile Loyalty" Snaplion powers mobile retail for leading brands such as Color Bar, Dabur NewU, Optique, and many more MOBILE APP DOWNLOAD LINKS TO RELEVANT APPS: Color Bar: Android (http://goo.gl/EaXphK) and Apple (http://goo.gl/l2qbXM) Optique (Glasses & Lenses): Android (http://goo.gl/3YxYTR) and Apple (http://goo.gl/3YxYTR) Dabur New U: Android (http://bit.ly/1lhtwxw) and Apple (http://goo.gl/tpuyvZ) Facebook ordering - https://www.facebook.com/DaburNewU/ SPEND BASED LOYALTY LIVE ON VARIOUS APPS Beer Cafe (Loyalty called Brew Miles): Android (http://goo.gl/GpAKlh) and Apple (http://goo.gl/iljsyI)

TRANSCRIPT

Page 1: How Retail Brands use mobile marketing to increase their customer spend?

HOW CAN SNAPLION HELP

RETAIL BRANDS

INCREASE TOP LINE SALES

USING MOBILE MARKETING TECH.

Page 2: How Retail Brands use mobile marketing to increase their customer spend?

SNAPLION CAN HELP RETAIL CHAINS INCREASE

PURCHASE FREQUENCY

Reward customers with the Spend Based Loyalty Model

Sell products through your WEBSITE, FB and MOBILE

(E-Commerce, FB-Commerce, M-Commerce)

01

02 03

04

05

Interact with customers using Social Media integration

Get real time feedback to help improve your services

Locate and contact stores with ease, using Store Locator

Page 3: How Retail Brands use mobile marketing to increase their customer spend?

MANAGE CUSTOMER LOYALTY

ACROSS ALL YOUR LOCATIONS

USING SPEND BASED LOYALTY

Every bill receipt carries the QR code

equivalent to the spend value

Customers can simply download the app and scan the points

Reward customers with the Spend Based Loyalty Model 01

Page 4: How Retail Brands use mobile marketing to increase their customer spend?

A SAMPLE BILL RECEIPT

Reward customers with the Spend Based Loyalty Model 01

This QR code printed at the top or bottom of every

bill generated = Spent value on

the bill

Page 5: How Retail Brands use mobile marketing to increase their customer spend?

PACKAGED RETAIL PRODUCTS CAN PROVIDE LOYALTY

AT THE PRODUCT LEVEL

(FIRST OF-ITS-KIND)

Reward customers with the Spend Based Loyalty Model 01

Every product can carry a receipt inside which contains a QR code =

Rupee value of the product

Customers can simply download the app and scan the points

Page 6: How Retail Brands use mobile marketing to increase their customer spend?

Thousands of customers earning points daily !

Customers can easily view their point history

within the app

Customers can pick and choose from

multiple redemption options within the app

Earning and Redemption is as simple as

SCAN – EARN POINTS - REDEEM

Reward customers with the Spend Based Loyalty Model 01

Page 7: How Retail Brands use mobile marketing to increase their customer spend?

KILLER ANALYTICS

IDENTIFY YOUR CUSTOMERS

ON THE SOCIAL GRAPH

Reward customers with the Spend Based Loyalty Model 01

Customer Level

Earn/Redeem Log

Page 8: How Retail Brands use mobile marketing to increase their customer spend?

DAILY EMAIL CONTAINING POINTS BY LOCATION/ POINTS EARNED-BURNED BY INDIVIDUALS

DAILY REPORTING TO TRACK EARN/BURN

Reward customers with the Spend Based Loyalty Model 01

Page 9: How Retail Brands use mobile marketing to increase their customer spend?

Reward customers with the Spend Based Loyalty Model 01

Page 10: How Retail Brands use mobile marketing to increase their customer spend?

OFFER SEAMLESS ORDERING OPTIONS TO YOUR CUSTOMERS (ORDER FROM ALL PLATFORMS)

Sell products through your WEBSITE, FB and MOBILE 02

ORDER IS PLACED

Customers can place

order via your website,

Facebook page or your

custom mobile app.

REVIEW & ACCEPT

The order is sent via an

email and an SMS sent to

the location manager

(Also, sent to the tablet

installed at each outlet)

ORDER CONFIRMATION

Once order is paid via CC/

Debit/Net Banking or Cash

on Delivery, the customer

receives an order

confirmation mail.

A seamless experience for your customers to order

repeatedly from your custom mobile app

Page 11: How Retail Brands use mobile marketing to increase their customer spend?

CUSTOMERS CAN BUY COSMETICS USING THE

COLOR BAR APP

List of Features M-Commerce Store Customization Product shades

Sell products through your WEBSITE, FB and MOBILE 02

Page 12: How Retail Brands use mobile marketing to increase their customer spend?

BUSINESSES LIKE “OPTIQUE” SELL OPTICAL

LENSES USING THEIR OWN MOBILE APP

Sell products through your WEBSITE, FB and MOBILE 02

Page 13: How Retail Brands use mobile marketing to increase their customer spend?

ENGAGE USING SOCIAL MEDIA INTEGRATION

Facebook Twitter Music Photos

03 Interact with customers using Social Media integration

Page 14: How Retail Brands use mobile marketing to increase their customer spend?

CUSTOMERS CAN ENGAGE AND PARTICIPATE

WORLD’S FIRST

SELFIE CONTEST

03 Interact with customers using Social Media integration

Page 15: How Retail Brands use mobile marketing to increase their customer spend?

CONNECT WITH YOUR CUSTOMERS IN LESS

THAN 15 SECONDS USING PUSH NOTIFICATIONS

03 Interact with customers using Social Media integration

Page 16: How Retail Brands use mobile marketing to increase their customer spend?

04 Locate and contact stores with ease, using Store Locator

Page 17: How Retail Brands use mobile marketing to increase their customer spend?

FEEDBACK  

05 Get real time feedback to help improve your services

Page 18: How Retail Brands use mobile marketing to increase their customer spend?