how refuge punches above its weight
TRANSCRIPT
How Refuge punches above its own weight
Janqui Mehta
Senior communications officer
December 2, 2010
• National domestic violence charity
• World’s first refuge – 1971
• Service pioneer
• Largest single provider
• Supporting 1,000 women and children on any given day
– 80,000 women and children a year
• Two thirds of the residents in our refuges are children
Refuge – who we are
Prevention – communications objectives
• Reach out to women experiencing domestic violence
• Challenge negative attitudes
– Zero tolerance
1. Media contacts
2. Women who have experienced domestic violence
3. Committed individual supporters
4. Celebrity support
5. Probono agency support
6. Cross party political allies
Asset base
Charity assets + corporate assets = high profile opportunities
Four ways
• Sign a petition: urge Government to ensure every woman and
child has access to specialist services
• Buy an Avon empowerment necklace: raise funds for Refuge’s
life-saving work
• Download a campaign poster: post it in your community to
support women experiencing domestic violence
• Spread the campaign: encourage friends and family to take part
www.fourwaystospeakout.com
1. Media contacts
2. Women who have experienced domestic violence
3. Committed individual supporters
4. Celebrity support
5. Probono agency support
6. Cross party political allies
Asset base
Media contacts
Media contacts
- www.fourwaystospeakout.com
Media contacts – results
- www.fourwaystospeakout.com
Women and families supporting Refuge’s work
Women and families supporting Refuge’s work
- www.fourwaystospeakout.com
Committed individual supporters
Celebrity support
Celebrity support
- www.fourwaystospeakout.com
Pro bono agency support
- snapshot of Refuge’s campaigns
Pro bono agency support
- www.fourwaystospeakout.com
Cross party political allies
Alan Campbell MP
• “I would like to congratulate you on the recent launch of your
campaign. It is campaigns like this that continue to raise
awareness of the issue and challenge the perceptions of what
people believe domestic violence entails.”
Lynda Waltho MP
• “Domestic violence blights and destroys lives. It is no respecter of
age, race, colour or creed; it's vitally important that we keep the
spotlight on it and Government focused on working with partners
to see it eradicated.”
Cross party political allies
- www.fourwaystospeakout.com
• Media contacts
• Women who have experienced domestic violence
• Committed individual supporters
• Celebrity support
• Probono agency support
• Cross party political allies
Charity assets + corporate assets = high profile opportunities
Asset base
