how real estate agents can compete with zillow and trulia
DESCRIPTION
Melissa Zavala's presentation on how to stay competitive and provide value to home buyers and home sellers in a changing real estate market.TRANSCRIPT
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How to Compete with Zillow, Trulia, and Large Syndicators
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
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RECORD TRAFFIC.
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92% of homebuyers use the Internet during their home search.
Source: NAR 2013 Member Profile
MZ
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Job automation threatens U.S. Workforce
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Job Automation Threatens U.S. Workforce
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
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By 2018, digital media advertising spending will surpass all other advertising methods combined.
Source: eMarketer
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To Generate Leads…
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
You Need to Show the
Public That You Provide
Value
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3 Ways to Stay Relevant in a Changing World
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
1. 1. Manipulation
2. 2. Creativity
3. 3. Social Perception
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Rule #1: Give Yourself Permission to Change.
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
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What Keeps People From Being Able to Change?
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
Time Money Health
Supplies Skills Support
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What Keeps People From Being Willing to Change?
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
Emotions Personal Rules
Confidence
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Understand Your Target Market
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
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Rule #2
Focus on Process Not Outcome.
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
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Rule #3 Know and Use Your Tools.
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
MZ
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Rule #4 Master the Art of Diversification.
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
MZ YOU Neighborhood Farm
Sphere of Influence
Referral Database
Social Networking
Blogs
Videos
Review Sites
Referral Sites
Organic Search
Pay-per-click
And Much, Much More
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Review Sites
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
Ø Yelp!
Ø Google Reviews
Ø Citysearch
Ø Angie’s List
Ø YP.com
Ø Manta
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Social Media and Networking
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
Ø Facebook
Ø Twitter
Ø LinkedIn
Ø Google+
Ø Pinterest
Ø YouTube
Ø Instagram
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Referral Sites
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
Ø Syndication Sites
Ø Paid Lead Generation Sites
Ø Craigslist
Ø New Craigslist Guidelines Ø Magnetic Headlines Ø Strong Call-to-Action
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Search Engine Optimization (SEO)
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• 4 billion online searches per day • 75% of users only look at the first
few results • 10.3 billion Google searches
monthly MZ
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Get on Google+
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The Long Tail
MZ
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Cross-Promote
MZ
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The Cross-Promotion Cycle
Prospect Sees Item of Value on One of
Multiple Channels
Prospect Visits Landing Page Where Item Is Offered and
Signs Up
Prospect Receives Item
Prospect’s Email Is Added to a List
Prospect Receives Auto-Generated
Emails
MZ
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• Promote your channels on other channels • Social-sharing buttons increase click
through rates by 150%
MZ
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Rule #5
Plan Ahead and Stick to Your Plan.
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
“All of life is peaks and valleys. Don’t let the peaks get too high or the valleys get too low.” –John Wooden
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Develop a
System That Works for
You.
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
SaturdayMarketing Tasks
■ _____________________________
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■ _____________________________
■ _____________________________
Notes:_______________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
TIME APPOINTMENTS
HIGHLIGHT OF THE DAYEXPENSES
Gas: ___________________
Meals: ___________________
Mileage: ___________________
Other: ___________________
___________________
Prospecting Tasks
■ ____________________________
■ ____________________________
■ ____________________________
■ ____________________________
■ ____________________________
■ ____________________________
liveand learn
A value proposition is a major factor in determining whether people will bother reading about your services. Work with a partner to develop your value proposition.
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Are You a Rotten Tomato?
Practice the Pomodoro Technique
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
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Hire a Virtual Assistant
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
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Your Lead Generation and Marketing System Must Demonstrate…
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
Ø your ability to navigate
Ø your uniqueness
Ø your ability to enhance a person’s experience through social connections
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If nothing else, use 1 – 2 – 3
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
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Spicy Brand Development Tips
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
Ø Don’t create an online brand that only depends upon others
Ø All publicity is NOT good publicity
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A free gift for you…
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
MZ
Download your free copy now at
www.melissazavala.com
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Let’s Stay Connected!
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
Email: [email protected] Twitter: @melissazavala Facebook: facebook.com/mzavala Read my articles on The American Genius, Realuoso, and Trulia My Companies: Broadpoint Properties Short Sale Expeditor® Transaction 911 Check out my books on Amazon!
MZ