How Oxfam America Pitches Its Gift Catalog Using Social Media, Email, Ads, and More

ONLINE ADS

The organization started running online advertisements for its gift catalog at the end of Novem-ber.

MAIL APPEAL

Oxfam’s year-end fundraising appeal in-cluded an insert encouraging supporters to buy presents for loved ones from the charity’s gift catalog.

SOCIAL MEDIA

The organization promoted its gift catalog on social media.

BUS SHELTER

Advertisements in malls, airports, bus shelters, and other locations went up in early November in 12 cities.

EMAIL APPEAL

Oxfam sent a series of five emails to more than 400,000 supporters.

FUNDRAISING