how open data creates revenue in companies
DESCRIPTION
Strata New York 2014 Copyright Majken Sander A look at the use of public governmental data to answer questions about customers behavior; data used by marketing, space management, and product managers. Government data used to support company forecast; items to purchase and items to phase out. All Data Driven management - made even easier with HadoopTRANSCRIPT
www.businessanalyst.dk @majsander Majken Sander ©
Creates revenue at a Scandinavian Retail Store
HOW OPEN DATA
DATA
In an Open Data Centric view:
• Know thy customer
• A nice neighbourhood and improving fulfillment rate
• Enhancing Stock Value: about dinosaurs and triplets
• Environment (the tech side)
• Go hunting for new business opportunities
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Agenda
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DK: 40% cars ownedby female
DK: 49% Male 51% Female
Singles?
…Buy 2, get 1 free? Basketsize? Product Area?
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Know thy population
Per area:No. of familiesNo. of children pr familyMarital statusEmployed?IncomeIncome; pensionNo of cars in householdReal estate/rentedVoted at gov. ellectionsReligionImmigrant?Educational level..
customer
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Fitting a store to local needs
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…Space management, Sales forecast
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VIN-noWeightModel (sedan, hatchback, stationwagon..)FueltypeKm (miles) drivenPark assistentBrake systemInsurrance policy no…
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Purchase –> to ‘stock down’
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Forecast -><- Past 24 month
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OracleERPPOS
WMSeCommerce
Self Service BITargit
Hadoop
Data Warehouse
SpreadsheetExcel (Power BI)
SQL(Toad)
R(Rstudio)
Microsoft SQL SSAS
Views
Pre-E Transform
Staging
Microsoft SQLSSIS
Environment
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Business opportunities?
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From healthcare:Hours training pr week
Sportswear
Birth/School statistics: Kids, age
Bags, pencilcase, bicycles, books xx..
From healthcare: Weight interval + gender
Cloth-retail size
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Stay in touch
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Notes
http://www.capgemini-consulting.com/resource-file-access/resource/pdf/opendata_pov_6feb.pdf
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Open Data initiatives
Majken Sander @majsander [email protected]