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How ON24 Webinars Drive Customer Success

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Page 1: How ON24 Webinars Drive Customer Successcommunications.on24.com/rs/848-AHN-047/images/ON24_How... · 2020-01-22 · on a personal level. Integrated analytics let you track customer

How ON24 Webinars Drive

CustomerSuccess

Page 2: How ON24 Webinars Drive Customer Successcommunications.on24.com/rs/848-AHN-047/images/ON24_How... · 2020-01-22 · on a personal level. Integrated analytics let you track customer

Whether you’re increasing lifetime value or reducing churn, nothing matters

more to your bottom line than happy customers. The most effective customer

success teams are always looking for better ways to provide service quickly,

efficiently, and — most important of all — at scale.

ON24 provides a simple answer to the complicated question of how to deliver

best-in-class customer service with any size team to any size customer base.

Our fully customizable webinar consoles and suite of interactive tools give you

everything you need to create engaging webinars that connect with customers

on a personal level. Integrated analytics let you track customer engagement

and pass that data to your marketing automation or CRM software. And it’s all as

easy to use for you as it is for the customer.

HOW ON24 DRIVES CUSTOMER SUCCESS

+ High-quality webinars and online

presentations for all your communication

programs.

+ Full suite of interactive tools — including

polls, surveys, group chat, and more — that

promote in-depth customer engagement.

+ On-demand and simulive webinars that give

you content delivery at scale.

+ Screen share functionality to support live

demos and troubleshooting.

+ Fully customizable webinar environments.

+ Advanced reporting and seamless

integration with all the major marketing

automation and CRM software.

Page 3: How ON24 Webinars Drive Customer Successcommunications.on24.com/rs/848-AHN-047/images/ON24_How... · 2020-01-22 · on a personal level. Integrated analytics let you track customer

©2016 ON24 Inc. All Rights Reserved 1 877 202-9599 ON24.COM

MAXIMUM MARGINS

Satisfied customers are your most valuable resource. Thanks to

their loyalty, they have a higher lifetime value and are far more

likely to invest in your new releases or premium products and

services. ON24 webinars make it easy to reach out to your

whole customer base on a regular basis, sharing product

updates and best practices that will reduce churn and help

you grow upsell revenue.

BRAND LOYALTY = CUSTOMER LOYALTY

Why do your customers love you? Yes, they gravitate to your

superior products and excellent service, but there’s more to it than

that. Brand affinity creates customers who stick with you year after

year, and ON24 is one of your best tools for building brand affinity.

By delivering your webinars in a fully branded environment, you

create stickiness between your brand and your most important

customers, and keep them coming back for more.

SUCCESS THAT SCALES

Whether your team is a lean crew of scrappy specialists or an

army of seasoned professionals, you need a way to provide

consistent customer service that scales with your company.

ON24 lets you replace costly 1:1 conversations with engaging,

branded webinars. Teams of any size can blend live, on-demand,

and simulive webinars to deliver a consistent, high-end customer

experience to audiences around the world.

RAPID UPDATES

Between new features and product releases, it can sometimes feel

impossible to keep everyone up-to-date on the latest and greatest

of your products and services. Release notes are fine, but ON24

webinars let you demonstrate the full functionality of every update

to your whole customer base. Advanced screen share capabilities

let you demonstrate new products and services in real time to

launch new products faster and accelerate customer adoption.

REAL-TIME FEEDBACK

It’s not always easy to know what your customers are thinking.

ON24 gives you polling, survey, and Q&A tools that let you gather

customer input in real-time. Get authentic responses to your

current offerings, and collect feedback on your product roadmap

to make sure that you’re really meeting your customers’ needs.

Page 4: How ON24 Webinars Drive Customer Successcommunications.on24.com/rs/848-AHN-047/images/ON24_How... · 2020-01-22 · on a personal level. Integrated analytics let you track customer

“ON24 has helped us increase CSAT, NPS, and even the average customer lifetime value by reaching

our customers on a personal, engaging level.”– Customer Retention Analyst, Rosetta Stone

KEY FEATURES

+ On-demand publishing means your content lives forever,

making it easier to communicate at scale.

+ Simulive events let you record a webinar when it’s convenient

for you — then deliver the event when it’s convenient for

your customers.

+ Webcams and integrated video make your webinars more

personal and engaging.

+ Live screenshare lets you conduct live demos and support

your customers in real time.

+ Collaboration tools like group chat and idea sharing make

it easy to work with your customers.

+ Polling gives you instant feedback from your webinar attendees.

+ Surveys give your customers a voice so you can collect

in-depth input from your most important audiences.

ON24 IS THE CUSTOMER SUCCESS CHOICE FOR LEADING BRANDS

Page 5: How ON24 Webinars Drive Customer Successcommunications.on24.com/rs/848-AHN-047/images/ON24_How... · 2020-01-22 · on a personal level. Integrated analytics let you track customer

© 2017 ON24, Inc. For more information on the benefits of the ON24 virtual environment, contact us at 877-202-9599 or visit www.on24.com.

ON24, INC.

795 FOLSOM STREET SAN FRANCISCO, CA 94103

877.202.9599 ON24.COM

ABOUT ON24, INC.

ON24 is the leading webinar marketing platform for demand generation, lead qualification

and customer engagement. Its award-winning, patented, cloud-based platform enables

companies of all sizes to deliver engaging live and on-demand webinars. Providing

industry-leading analytics that can be integrated with all leading marketing automation

and CRM platforms, ON24 enables marketers to optimize demand generation, enhance

lead qualification and accelerate sales pipeline opportunities.

Additional applications for the ON24 product portfolio include virtual training, talent

development and town hall meetings. More than 1,000 enterprises rely on ON24,

including IBM, CA Technologies, Merck, JPMorgan Chase, Credit Suisse, and SAP.

The company is headquartered in San Francisco, with offices throughout the world.

For more information, visit ON24.com.