how nonprofits drum up giving through social media
DESCRIPTION
Why nonprofits are using social media to raise money for their cause. Nine successful case studies of how they're fundraising using social networks. What challenges are up ahead for nonprofit organizations trying to get donations through Twitter or Facebook.TRANSCRIPT
![Page 1: How Nonprofits Drum Up Giving Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081404/5580a972d8b42aa0448b50db/html5/thumbnails/1.jpg)
How Nonprofits Drum Up Giving Through Social MediaRaymund Flandez, Staff WriterThe Chronicle of Philanthropy@raymundf23
![Page 2: How Nonprofits Drum Up Giving Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081404/5580a972d8b42aa0448b50db/html5/thumbnails/2.jpg)
What I Plan to Talk About
● 9 Case Studies● Successes● Challenges● Next Steps
![Page 3: How Nonprofits Drum Up Giving Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081404/5580a972d8b42aa0448b50db/html5/thumbnails/3.jpg)
What I Don’t Plan to Talk About
● Why Your Nonprofit Should Use Social Networks to Raise Money
● Define the Various Social Networks
● Charity: Water
![Page 4: How Nonprofits Drum Up Giving Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081404/5580a972d8b42aa0448b50db/html5/thumbnails/4.jpg)
1. Create a mini-campaign on Twitter
Grist● Power Hour campaign‘A mystery donor will give us $1K if 20 ppl donate in 1hr. Any amount!’● Microfundraising trend● Using powerbrokers● Need for huge base
![Page 5: How Nonprofits Drum Up Giving Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081404/5580a972d8b42aa0448b50db/html5/thumbnails/5.jpg)
2. Share the love
Minnesota Public Radio● Mobile-friendly donation
page● Ask why they support MPR● Share responses on
Twitter, Facebook● Testimonials get RT’ed,
used in ads
![Page 6: How Nonprofits Drum Up Giving Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081404/5580a972d8b42aa0448b50db/html5/thumbnails/6.jpg)
3. Find where your supporters are
NAACP● Going mobile● Sharing viral images● Tailoring messages
through microsites: thisismyvote.org and NAACPconnect.org
![Page 7: How Nonprofits Drum Up Giving Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081404/5580a972d8b42aa0448b50db/html5/thumbnails/7.jpg)
4. Target for planned giving
The San Antonio Area Foundation
Richmond Jewish Foundation
● Twitter: free will-preparation workshop
● Twitter: learn re: DAFs
![Page 8: How Nonprofits Drum Up Giving Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081404/5580a972d8b42aa0448b50db/html5/thumbnails/8.jpg)
5. Build on your awareness efforts
Human Rights Campaign
● Spur advocacy among charity supporters
● Updating profile photos on Facebook
● Those advocates are better donors since they’ll likely to give again
![Page 9: How Nonprofits Drum Up Giving Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081404/5580a972d8b42aa0448b50db/html5/thumbnails/9.jpg)
6. Crank up your base support
Academic Success● Columbia University● Indiana University Alumni
Association● University of
Massachusetts● Skidmore College● Georgetown University
![Page 10: How Nonprofits Drum Up Giving Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081404/5580a972d8b42aa0448b50db/html5/thumbnails/10.jpg)
7. Put a human face to your cause
Compassion International
● What impact will my contribution have?
● Used Twitter to tell story of a young boy from Burkina Faso
● Raised $23,000 to fly the boy to India for heart surgery
![Page 11: How Nonprofits Drum Up Giving Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081404/5580a972d8b42aa0448b50db/html5/thumbnails/11.jpg)
8. Use short videos effectively
Broadway Cares/Equity Fights Aids
● Used Instagram video in year-end fundraising appeal
● Enlisted Broadway actors to help spread word among fans
![Page 12: How Nonprofits Drum Up Giving Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081404/5580a972d8b42aa0448b50db/html5/thumbnails/12.jpg)
9. Be creative with what you’ve got
Urban Ministries of Durham
● History of interactive: PlaySpent.org; NamesforChange.org
● Worked with pro-bono agency
● $30 teddy bear; $1,750 walk-in freezer
![Page 13: How Nonprofits Drum Up Giving Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081404/5580a972d8b42aa0448b50db/html5/thumbnails/13.jpg)
Successes● Those orgs that use social
networks to connect with supporters regularly: up 40%
● Engage supporters on social media with 50% that’s not your content
● Discover more about your donors, esp. major ones
![Page 14: How Nonprofits Drum Up Giving Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081404/5580a972d8b42aa0448b50db/html5/thumbnails/14.jpg)
Challenges
● Predicting where your supporters are heading next
● Budgeting for resources
● Tracking your fundraising results
![Page 15: How Nonprofits Drum Up Giving Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081404/5580a972d8b42aa0448b50db/html5/thumbnails/15.jpg)
Next steps
● Keep an eye on Facebook’s Donate button
● Don’t underestimate power of nostalgia to connect with donors
● Use Instagram to promote your campaign
![Page 16: How Nonprofits Drum Up Giving Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081404/5580a972d8b42aa0448b50db/html5/thumbnails/16.jpg)
Thank YouContact info: [email protected] @raymundf23