how nightlife settings and public health succesfully join
TRANSCRIPT
Jacqueline Krouwel - Jellinek PreventionThe Netherlands / Amsterdam
How nightlife settings and public health succesfully join forces to
reduce (drug) related incidents in nightlife settings
Festival Monitor 2016
Respons: Festival monitor 2015/2016
1 Dag
Dance23%
2016: 946 Festivals
Amsterdam
Dance festivals
Partytoerisme
Festival Monitor
2016
Dancefestivals
Respons: Festival monitor 2015/2016
1 Day events
Dance23%
2015: 946 Festivals
Amsterdam
Dance festivals
Summer 2014:
We need to talk to our fans & increase the reach of prevention messages.
2015:
Create a national and industry wide campaign
Mission
Increase awareness about nightlife related risksamong partygoers:
• Promote empowerment among all members of thecommunity
• Contribute to positive image of the party scene
• Special focus: International party guests
• Research, evaluate and disseminate collected(scientific) data
Video Unity – Celebrate Safe
https://www.youtube.com/watch?v=bHJB4OLYnc0
Video Party guests
https://www.youtube.com/watch?v=HGcGyBorbcs
Key success factors
• Active participation, partnership and coorperation
• Focus on shared aims and responsibility
• Not ONLY about drugs
• Positive tone of voice
• Involve the fans
• Patience
• Trust
• (Local) government supports but it is a non governmental campaign
Challenges
• (Inter) national party scene – local networks andevent policy
• Risk: used as window dressing
• Sustainable funding
• Tailoring the content
• A LOT of stakeholders = a LOT of opinions
• Lack of evidence, no controlled setting:
(Effect) evaluation is complex