how nfptv cause-marketing-campaigns work

Copyright 2015 NFPTVwww.NFPTV.com

How NFPTV Cause-Marketing-Campaigns WorkTM

How would you like to get a profound, yet fair,

advantage over your competition?

1a



How would you like to get aprofound, yet fair,

advantage over your competition?

Both your companys image and its bottom-line can benefit from sponsoring an NFPTV Cause-Marketing-CampaignTM.

When you sponsor an ethical Not-For-Profits ad on TV, you:

All while you help an ethical Not-For-Profit.

Get noticed by your target market;

Earn their trust; and

Make them feel good about buying from you.

1b



Consumers prefer to give their support to

businesses that actively support a cause

2a



Consumers prefer to give their support to businesses that actively supports a cause

According to a Cone Corporate Citizenship Study an all time high of 84% of

consumers say they are likely to switch brands to support a worthy cause when

price and quality are equal.

By aligning your business with an ethical Not-For-Profit, you get noticed - people

see your support for the Not-For-Profit in a way that grabs them by the eyes and

ears - and you gain their trust . . .

. . . dont be mistaken, people know you are in business and you have to make

money to survive and to grow. But people feel better about buying from you

when they too are helping support the Not-For-Profit you are sponsoring.

When you look at it that way, its easy to see that not just doing the right thing,

but being seen to do the right thing, is just good business, right?

2b



The Halo Effect

Improves Your

Improves Your

Improves

3a



Improving Your

Improving Your

Improving

The Halo Effect

Employees whose companies support social issues are 40% more likely to say

they are proud of their company's values and nearly 25% more likely to be loyal

to their employers . Cause-marketing is good for your companys employee

morale and helps reduce staff turnover.

Consumers believe that cause-marketing firms are more caring and genuinely

interested in helping others.

Joining with social causes not only enhances your image, it can improve your

companys bottom line. Consumers feel good about your company supporting the

Not-For-Profit, and also about themselves when they buy from you.

According to a study conducted by the Ross School of Business at the University of Michigan, Cause Marketing benefits your business by:

3b



So, how do you ensure you make the biggest

impact with your cause marketing program?

4a



So, how do you ensure you make the biggest impact with your cause

marketing program?

So, supporting a Not-For-Profit is good for your company's image, good for its

bottom line, is great for employee morale, makes your customers feel better

about dealing with you - and about themselves.

That is why an NFPTV Cause-Marketing-CampaignTM gives you a profound, yet fair

advantage over your competition. Plus the Not-For-Profit wins as well.

So, how do you ensure you make the biggest impact with your cause marketing

program? We believe one of the most powerful and cost-effective ways for small

to medium-sized businesses to generate maximum exposure, for both their Not-

For-Profit and themselves, is with an NFPTV Cause-Marketing-CampaignTM.Heres why . . .

4b



Nothing says, Youve arrived!

better than television

"TV can reach broad audiences, mass

audiences, niche audiences; it can be local,

5a

regional, national; it can be spots, sponsorship,

interactive. It can be anything you want it to be. I

tend to think of TV as the Swiss Army knife of media,

its got something for everybody." Nick Manning, Chief Operating Officer, Ebiquity Thomson Intermedia



Nothing says, Youve arrived!

better than television

No medium offers greater impact than television. No other medium offers the

excitement and emotion that television offers.

Like Nick Manning of Ebiquity Thompson Intermedia says, ...TV

can be anything you want it to be ...

What type of audience do you want to reach? Broad, mass,

niche?

Do you want to advertise locally, regionally, or nationally?

Wouldnt you agree that there really is something for every

business?

5b



But what about the Internet, hasnt

it killed TV viewership?

6a

"Well I think whats quite interesting about TV viewing is most people seem to think that TV viewings in decline

and its not, TV viewing overall is pretty much rock

steady over the last 30 years and commercial TV

viewings on the rise." Les Binet,

Director, DDB Matrix



But what about the Internet, hasnt it killed TV viewership?

These days with all the hype about the internet, you could be forgiven for

thinking that people are watching less TV.

But that simply isn't the case.

Were actually watching more TV than ever before . . . as Les Binet from DDB Matrix points out, . . . commercial TV viewing is on the rise.

In fact . . .

6b



People still spend 9 times more time in front of their TV than online

7a

"My issue with websites, if I may be so

bold, is that youve got to find them in the

first place; and you might get sent some stuff and

thats wonderful. But the thing about television

advertising is its got the eyeballs, theyre there." Robert Senior,

Chairman & Chief Executive, Saatchi & Saatchi Fallon



People still spend 9 times more time in front of their TV than online

In fact, not only do we spend nine times as long watching the telly than we do

online, according to an AC Nielsen Report, we spend over twice as much time

watching TV as we spend listening to the radio, and over nine-and-a-half times

longer on the couch in front of the tube than we devote to reading a

newspaper.

No other medium gets as much of our attention as television.

And as Robert Senior of Saatchi & Saatchi Fallon points out, on

the internet people have to find you first, but as Mr Senior says,

the thing about television advertising is its got the eyeballs,

theyre there.

Name any target group - any demographic - and we already

know what theyre watching . . . and thats pretty powerful

knowledge, dont you think?

7b



Think about this: how many people have gone out and bought a bigger

television recently?

8a

I think the golden age of television is only

just beginning. The combination of the

plasma widescreen and high-definition images means

that television packs a bigger emotional punch than

ever before." Alex Graham, Chief Executive, Wall to Wall Productions



Think about this: how many people have gone out and bought a bigger television recently?

How many people do you know who have gone out in the last couple of years

and bought themselves a big, new, LCD or Plasma TV, or maybe a projector?

These days a home theatre room isnt such a startling feature, theyre

becoming standard in a lot of new homes. And with 3D & 4K TVs now on the

market . . . the future of television is as bright as ever.

Bigger screens, higher definition, surround sound, 3D and 4K

are already here. Its easy to see why Alex Graham of Wall to

Wall productions says, television packs a bigger emotional

punch that ever before, isnt it?

Do you also hear where hes coming from when he says that

he feels, the golden age of television is only just beginning?

8b



Many business owners assume TV advertising is too expensive for them

9a



Many business owners assume TV advertising is too expensive for them

Many business owners we talk to think that this will cost thousands in

production, and then thousands for each spot during an ad break ... they

assume that TV is too expensive for them.

While it is true that many companies do spend thousands on having an ad

made and tens of thousands buying the ad spots, you don't have to dig so

deep.

The fact is local and regional television is much cheaper and more cost

effective that most business owners realise. For instance, in some regional

markets you can buy a 30 second ad spot during ad breaks for popular TV

shows like Oprah and Dr Phil for under $100.00.

In fact, you can reach your target audience better, more precisely - on TV -

and you can usually do it for less than you can reach the same audience in

print or on radio.

9b



The emotional pull of TV plus the flexibility of the Internet is a

powerful combination

10a



Couple a direct response television commercial that drives traffic to a website

and you have a winning combination for delivering high-impact marketing to

your target market.

Our TV commercials are loaded to numerous video sharing websites, and

optimised to drive traffic to your website (by the way, if you dont already have a

website, we can create one for you).

We also add your commercial on NFPTVs website with a link to the Not-For-

Profits website you are sponsoring together with your contact information plus a

link to your website. This gives another opportunity to get customers to make

contact with you.

The emotional pull of TV plus the flexibility of the Internet

is a powerful combination

10b



An NFPTV Cause-Marketing-Campaign

packs a powerful marketing punch

[no matter how small your business]

TM

11a



So, lets recap. With a NFPTV Cause-Marketing-Campaign . . .

An NFPTV Cause-Marketing-Campaign packs a powerful marketing punch

[no matter how small your business]

11b

By aligning with an ethical Not-For-Profit and sponsoring their TV

ad, you improve your image in the community, earning your

markets trust, so they feel better buying from you, which

improves your bottom line ... and improves employee morale.

You get the emotional pull of television working for your business.

And you get the power of the internet.

I bet youre wondering, How much is this going to cost?, right?



NFPTV Cause-Marketing-Campaigns are flexible and cater to budgets

TM

BIG and small

12a

both



You can sponsor an NFPTV Cause-Marketing-CampaignTM with a budget as low

as AU$1,470.00 plus GST. The number of times a Not-For-Profits NFPTV Cause

Marketing AnnouncementTM will air during an individual campaign depends on

the total budget and the cost of airtime, which is determined by:

NFPTV Cause-Marketing-Campaigns are flexible and cater to budgets

both big and small

12b

Placement (which shows are targeted),

Region,

TV Station, and

Competition (for instance, rates go up during elections).

Before we look at what we can do for you, consider this . . .



"Actively supporting a Not-For-Profit on TV

allows you to reach out and touch the heart and

soul of your market.

Adrian Butler, Founder, NFPTV

13a



"Actively supporting a Not-For-Profit on TV allows you to reach out and touch the heart and soul of your market."

Which is why, before you sponsor an NFPTV Cause-Marketing-CampaignTM for a

Not-For-Profit, both we and the Not-For-Profit, as well as you, must be satisfied

that you and the Not-For-Profit are a good fit.

If you want to make a genuine difference, and you want to enjoy a better image,

a better bottom-line, and better staff morale, and feel a powerful sense of

purpose - an NFPTV Cause-Marketing-CampaignTM is great value.

So, what wed like to do now, is, assuming the AU$1,470 +gst minimum is not

out of reach for you right now, is to take a look at an ethical Not-For-Profit that

we are currently working with, that we believe may be a good fit for you and your

business. Does that sound fair enough?

13b



14

Find out more:www.NFPTV.com

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