how news websites spread (and debunk) online rumors, unverified claims and misinformation
TRANSCRIPT
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Lies, Damn Lies and
Viral Content@CraigSilverman
Emergent.info
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–Carl Drott
“She volunteered to defend Kobani against the
Islamic State and risk her life. It’s an affront to
her that some people think that’s not enough, but
that more fantastic details have to be invented,
and it also devalues the very many completely
true and even more fantastic stories coming out
of Kobani. Unfortunately, there’s not an iconic
picture for every fantastic story, and vice versa.”
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Rumors emerge
in situations of
uncertainty, fear,
or lack of
information.
Lake Monster Attack designed by Luis Prado from the Noun Project
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“[W]e are fundamentally social beings and
we possess an irrepressible instinct to
make sense of the world. Put these ideas
together and we get shared sensemaking:
We make sense of life together. Rumor is
perhaps the quintessential shared
sensemaking activity.”
— Nicholas DiFonzo, author of “The Watercooler Effect: A
Psychologist Explores the Extraordinary Power of
Rumors.”
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RICHARD QUEST, CNN: . . . So, many
questions, none of which, frankly, we’re
going to be able to answer for you tonight.
But many questions are raised by this new
development. For instance, not least, how can a
plane go like this and no one notices it’s off flight
plan?
The former director general of IATA says he
finds it incredible that fighter jets were not
scrambled as soon as the aircraft went off
course. I asked Giovanni Bisignani for his gut
feeling about what happened to the plane.
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The Truth About Rumor
• Rumors are inevitable, spread rapidly in a connected
world.
• They are prevalent in breaking news and other fluid,
confusing or anxiety-inducing situations.
• Repetition has an effect on belief.
• People are more likely to believe a rumor if it aligns
with their existing beliefs/knowledge.
• It matters how journalists treat rumors and claims
because we can give them credibility and oxygen.
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What We Found
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+1,600 news articles about more
than 100 online rumors that
circulated in the online press
between August and December of
2014.
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1. Point, then Retreat
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Mindless
PropagationSilent
Restraint
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2. Following On
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3.Fake/False Stuff Spreads
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4. Declarative/Innuendo Headlines
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5. Headline/Body
Dissonance
• 1,660 articles
• 213 contained headline/body text dissonance
• Just under 13 percent of all articles
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True/Observing
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True/Observing
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True/Observing
More than 70 percent of the rumors we tracked saw at least one media report use the true/observing combination.
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True/False
• “WATCH: Bird Launches Airstrike on Putin’s
Shoulder (UPDATED)” (Time magazine)
• “Woman Gets Third Boob to Appear Unattractive to
Men [Updated]” (New York magazine)
• “Weather Reporter Caught Writing His Name In The
Snow Was NOT Ready To Go On Camera
(UPDATED)” (The Huffington Post)
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Hedging Words
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“Islamist websites claim Israeli-Canadian woman kidnapped by IS: report— The Globe And Mail
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Thank goodness for
pumpkin spice condoms
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“Durex will neither confirm or deny the pumpkin spice condom.”— Quartz
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Debunking Efforts
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Tips For NewsroomsHandling rumors/claims:
• Understand your impact.
• Set a standard for pointing/propagating.
• Evaluate before your propagate.
• Hedge consistently.
Debunking:
• Debunk the idea, not the person.
• Tell a story.
• Choose the right sources.
• Be positive.
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Thank you! Questions?
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6.Updates/Follow Ups
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Claim: ISIS captured a U.S. airdrop of
weapons intended for Kurdish fighters
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Claim: Hewlett-Packard will split
itself into two separate companies
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We Need Better BS
Detectors/Debunkers
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–Brendan Nyhan, New York Times
“The problem, however, is that the spread of
rumors, misinformation and unverified claims
can overwhelm any effort to set the record
straight”
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Key Players
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Context: Networks
Source: Statistica, http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
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Context: Abundance
• 100 hours of video uploaded to YouTube ever minute.
• More than 500 million tweets sent per day.
• More than 55 million Instagram photos uploaded per day.
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Context: Smartphones
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1. Official Sources of Propaganda
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2. Hoaxsters
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Claim: The Batmobile was stolen
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4. Unintentional Propagators
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Why Debunking is
Difficult
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–Brendan Nyhan
“….we found that parents with mixed or negative
feelings toward vaccines actually became less
likely to say they would vaccinate a future child
after receiving information debunking the myth
that vaccines cause autism.”
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– Cordelia Fine, the author of A Mind of Its Own: How Your Brain Distorts and
Deceives, in The New York Times.
“[W]e humans quickly develop an irrational
loyalty to our beliefs, and work hard to find
evidence that supports those opinions and to
discredit, discount or avoid information that does
not.”