how new relic married the physical and digital to connect ... · @tlloyddavies @janaboruta #devops...
TRANSCRIPT
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Session Title
BAXTER DENNEYVice President, Growth MarketingNew Relic
How New Relic Married the Physical and Digital to Connect Its Brand With Customers
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Baxter DenneyVice President, Growth MarketingNew Relic
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How do you excite both current and potential customers at a crowded event?
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Social billboards
Step 1. Photo booth
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Social billboards
Step 1. Photo booth Step 2. Digital billboards
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Social billboards
Step 1. Photo booth Step 2. Digital billboardsStep 3. Share socially on
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Results
• 200+ retweets and 400+ likes for the billboard social posts
• 14% participation rate for attendees
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How can we keep the social success of this campaign going?
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From virtual …
Digital billboard Tweet
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Digital billboard Tweet
Outdoor billboards
From virtual … to physical
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Digital billboard Tweet
Outdoor billboards
From virtual … to physical
Tiny billboards
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Creating brand love
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Creating brand love … that gets shared
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Creating brand love … that gets shared
Customer Pictures Taken at FS14: 120
Customer Pictures Taken at re:Invent: 60
Tiny Billboards Shipped: 70
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Results
14% participation rate for attendees
30% increase in social mentions at FutureStack
213% increase in social engagement at FutureStack
1 “Revvie” award won from Marketo
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Don’t stop with the curtain call. Extend the campaign post-event.
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Thank YouBaxter Denney@baxterdenney