How National Cotton Resource Monitoring System will benefit the

cotton sector

NCMMS/CNCIC/CNCottonSept.2014

Outdated thinking and new setup

• China is facing a conflict between old thinking and new setup.

• Old thinking—to earn profit from policy and authority, which is deeply rooted.

• New setup—to create wealth instead of allocating wealth, with a trust in rules, laws and the masses, which is a general trend.

To share the platform with the industry so as to create wealth for the cotton sector

What is “the O2O public platform for China’s cotton”?• O2O （ Online to Offline): From accurate

online matching for buyers and sellers to self-motivated offline dealings.

• “Public” ： menu-styled customization of company page

• Focus on cotton: A successful application of Internet thinking in cotton sector.

• China：

Main functions:• Self-service building of company’s O2O platform • Powerful searching• Accurate information matching and

recommended dealings• Build your own circle to support your business• Powerful mobile application, 24 hour on-line• Credit assessment from customer• Timely response to any requirements, including

purchasing/selling, logistics and financing

How the 6 types of firms will support their business by using the system

Cotton enterprises• Company page discovers customers• Changeable available resource based on sales

strategy• Invite close customers to join your own circle and

conclude various business with multiple-circles• Mobile application enables business talks

anytime, anywhere• Follow potential customers for more business

Textile mills• Quickly search cotton resource anytime, anywhere• Check available resource that meets the demand of

orders, including key quality index, origin, ginner, location and owner.

• Follow selected cotton supplier and batch• Selective and well-directed offline talks to save time and

other cost• Conclude business offline freely• Ask for on-line assistance for purchase, checking goods,

customized logistics and pledging

Physical market• Create market page for greater influence• The owner can choose whether to sell in physical market

or not.• Display cotton resource in the homepage• Include the available source in the gross supply, easy

searching

Cotton futures market

• Warehouse receipt included in total supply

• The owner of the warehouse receipt publishes detail information of the stock

• Checking warehouse receipt to decide whether to trade in futures or not

• Enables all parties to secure the desired cotton and assist the shorts for EFP business

Warehouse enterprises• Create warehouse page for a greater influence• Available stocks can be listed for sale by the owner• An on-line warehouse that is easy for searching, seeing,

sampling and sales• Publish remaining warehouse capacity• Follow the “labeled” (target) cotton enterprises for

potential warehousing service

Transportation enterprise• Create homepage for greater influence• Publish traffic capacity resource • Pay attention to the demand of customer and get

business done offline

Cotton financing, integrated logistics and consulting firms

• The platform will select outstanding firms to build a professional team

• For agent service, the platform will offer one-for-one service to meet personalized demand

• Strict managing and assessment to ensure the quality of service

What do you need to do?• Become registered member in free-trial period• Create homepage and initialize your on-line business to

build your own circle • Cotton seller: Publish the details of cotton resource that

is to be sold• Textile mills: Pay close attention to available cotton

resources and searching for the goods that meet your demand

• Forward your comments and requirement anytime• Participation

How to make sure that the platform has enough cotton resource

• Enterprises monitored by NCMMS

• Other close-related enterprises

• Growing number of other resource enterprises

How to make sure that you have enough customers to choose from the platform• All eight types of enterprises are

customers for each other

• CNCotton’s textile firms

• Promotional campaigns for textile mills

• Sincerity

How to avoid quality problem?• Strict qualification process• NCMMS enterprises: Details of enterprise information to

be reviewed and traceable• Credit assessment against each other• Credibility of improving quality terms• Credible official inspection in market mechanism, a third-

party evaluation• Perfecting the system of trade guarantee and dispute

settlement

• The unique advantage of CNCRC and NCMMS will allow us to gather the industry members

• Your common view and participation will enable us to turn the new system into a world-class third party cotton e-commerce service platform

National Cotton Resource Monitoring System

——The platform and stage for all

VALUE FUTURE

CNCICNCMMS

CNCotton