How much wastage do you think we make every year?

OVER 377 MILLION urban people live in 7,935 towns and cities and generate 62 million tonnes of municipal solid waste per annum. Only 43 million tonnes (MT) of the waste is collected, 11.9 MT is treated and 31 MT is dumped in landfill sites.

Did you know that UNUSED WASTE HAS THE POTENTIAL TO GENERATE 439 MW OF POWER FROM 32,890 TPD OF COMBUSTIBLE WASTE? To put it in perspective, this much energy is enough to meet the power demand of a union territory like Pondicherry.

EVERY HOUSEHOLD, ON AN AVERAGE, GENERATES 15 KILOGRAMS OF ORGANIC WASTE and one kilogram of plastic waste every month.

FACTS about wastage in India !

How much garbage we contribute every month?

The eternal bickering bond of brother and sister relationship is

celebrated as Raksha Bandhan. The bond is about, teasing and tricking each other throughout the life! and dotting each other

about the fact that who was picked out of the trash? This relationship

between the siblings is probably the purest & longest relationship you share with someone in your whole life !

Where does your rakhi go after celebration?

Every year nearly 62 CRORE people celebrate Raksha Bandhan across the world; ironically

these rakhis are made from plastic, metal and other non-renewable materials, ends up in the garbage ! creating a huge amount of wastage on mother earth and polluting it.

The true spirit of the festival is lost and this eventually adds more carbon footprints,

hurting our environment.

This made us ponder on to the issue of celebration of festivals &

THE WASTE GENERATED.

CH

OO

SIN

G R

AK

HI F

EST

IVA

L ?

As we all are living at a very fast pace and the one who is not so active in this digitalized world may get some reward from the nature as a cleaner and greener mother earth.

We all are sharing our lifestyle with man made stuff rather than with nature CREATING WASTE THAT IS NON - BIODEGRADABLE.

So, just to get a reward for the mother earth we came up with a SUSTAINABLE SUBSTITUTEwhich can not only change the way of celebration but will help us make memories last a lifetime !

OU

R C

ON

CE

RN

HANDCRAFTED RECYCLE PLANTABLE NON-TOXIC SUSTAINABLE

BE A PART OF THE CHANGE !

‘‘this Raksha Bandhan’’

SeedRakhi® - a SUSTAINABLE ALTERNATIVE to synthetic, plastic and non-biodegradable rakhis !

1. ORGANIC COTTON GROWING reviving bio-safe agricultural practices benefiting farmers

2. MAKING OF YARN by Self Help Groups empowering women

4. PACKAGING making it look so simple yet elegant

5. MAKING BONDS STRONGER by celebrating relationships

6. GIVING BACK to mother earth

3. NATURAL DYING keeping it healthy for the surrounding

MAKING of Seed Rakhi !

how to plant

to support FICCI Ladies Organisation, Jaipur, SKILLED WOMEN

#sowaseedrakhi

with SAPLINGS, our little changemakers !

sowing seeds of sustainability

Gift a SeedRakhi® to the SOLDIERS !

this 15th August

Our Little one’s are very sensitive towards nature and when guided, they can become AMBASSADORS OF CHANGE. We are conducting workshops for students from different schools and colleges and building an army of young warriors. The #sowaseedRakhi campaign has taken initiative to teach kids “How to make Seed Rakhi” by conducting workshops at different schools and at our head office Indibni.

“sowing seeds of sustainability in saplings.”

The kids will learn to make 2 Seed Rakhis. One of their handcrafted rakhis will be sent to the soldiers on the front along with their hand written postcard by Indifamily foundation via #SowaSeedRakhi campaign and they can take the other rakhi with them for their rakhi celebration with siblings. A kit will be provided to each kid which will include all the materials required :

A FEVICOL

A PAIR OF SCISSORS

A SET OF COLORFUL THREADS

A SMALL COMB

SEEDS

PACKAGING BOX FOR THEIR SEED RAKHI

PACKAGING BOX FOR SOLDIERS SEED RAKHI WITH A POSTCARD

about workshop

REUSE is a step up from recycling.

‘Re-purposing your household trash in any manner is a good way to reduce the already loaded garbage dump’

Did you know, there are approximately

that are used and discarded every single day? What can you do? Instead of just throwing them after their use, start reusing them all over again.

or simply use it as a storage box for your accessories. You will be surprised at how many opportunities for reuse there really are, once you actually start looking for options.

100 MILLION PLASTIC BOTTLES

MAKE YOURSELF A DIY PLASTIC SHOWPIECE

ongoing workshops& activities !

Mrs. Shweta Chopra

Mr. Aroop Zutshi

Mr. Chintan Bakshi Mr. Sudhir Sharma

Mr. Rahul Narvekar Dr. Falguni Vasavada-Oza

Global President at Frost & Sullivan

Chairperson, FICCI FLO, Jaipur

CEO, Startup Oasis Founder & Creative Chairman Indi Design

Founder Scale Ventures Fund

Professor at MICA

mentorsfor change

Mr. Naren Bakshi

Mentor & Social Entrepreneur

Mr. Chandmal Kumawat

Chairman at Maneesh Media

We aim to bring together the entire nation !// BE THE CHANGE YOU WANT TO SEE IN THE WORLD //

be our ambassador

Pledge to #SOWASEED and help us to MAKE MOTHER EARTH GREENER AND CLEANER by sending organic SeedRakhi®

Show our gratitude and love towards our real superheroes “SOLDIERS” by using Organic SeedRakhi’s this year as we are sending out a rakhi to them for each order you place !

VISIT - HTTPS://SEEDRAKHI.COM/SOWASEED/AND PLEDGE HERE ! Mr. Paresh Gupta

Founder at GCEC

Mr. Anuj Agrawal

Founder and Partner at Cbetter

Mr. Sagar Agrawal

Co-Founder at HippoCabs

Mr. Aadi Gurudas

Founder President at Udaan – NGO

Mr. Manan Tholia

President at Raksha

Ms. Rachna Ghiya

Founder at Jaipur Creative Community

Mr. Anurag Maloo

Regional Manager at Techstars

Mr. Piyush Trehan

Managing Partner at Hooked

Ms. Shruti Chhibber

Founder at Grapha

Mr. Siddharth Hansaria

Managing Partner atS Hansaria & Associates

Ms. Neha Vatsala

Founder -Vats Creations

Mr. Divye Tela

Director – Sales at Auriga IT Consulting

FARMERS EMPOWERED

LIVES TOUCHED

WOMENEMPLOYED SEEDS SOWN

SKILL DEVELOPMENTWORKSHOPS

HELD

our impact !ACCOMPLISHED

take a pledge & become our ambassador

featured in

our partners

CONNECT WITH US @seedrakhi