how much is site search worth? how to define conversion and calculate roi
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![Page 1: How much is site search worth? How to define conversion and calculate ROI](https://reader036.vdocuments.site/reader036/viewer/2022062419/558ec5091a28ab80628b45ec/html5/thumbnails/1.jpg)
How much is site search worth?How to define conversion and measure ROI
#ColbensonLive
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This is the best photo I could find
John TomlinsonHead of Communications@JohnRTomlinson
ColbensonConversion through search & social media@Colbenson
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How much of your site uses search?
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What’s the point of it?
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What’s the value of it?
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How much of your site is driven by search
Direct saleLeadInfo
£100,000£5,000£10,000
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What is success?How do we define conversion?
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Where are these conversionscoming from?
![Page 9: How much is site search worth? How to define conversion and calculate ROI](https://reader036.vdocuments.site/reader036/viewer/2022062419/558ec5091a28ab80628b45ec/html5/thumbnails/9.jpg)
How much of your site is driven by search
Direct saleLeadInfo
£100,000£5,000£10,000
40%90% 60%
![Page 10: How much is site search worth? How to define conversion and calculate ROI](https://reader036.vdocuments.site/reader036/viewer/2022062419/558ec5091a28ab80628b45ec/html5/thumbnails/10.jpg)
How much of your site is driven by search
Direct saleLeadInfo
£100,000£5,000£10,000
40%90% 60%
£9,000 £2,000 £60,000
![Page 11: How much is site search worth? How to define conversion and calculate ROI](https://reader036.vdocuments.site/reader036/viewer/2022062419/558ec5091a28ab80628b45ec/html5/thumbnails/11.jpg)
What’s happening now?
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How much of your site is driven by search
Direct saleLeadInfo
£100,000£5,000£10,000
40%90% 60%
£9,000 £2,000 £60,000
x 40% = £3,600 £800 £24,000
![Page 13: How much is site search worth? How to define conversion and calculate ROI](https://reader036.vdocuments.site/reader036/viewer/2022062419/558ec5091a28ab80628b45ec/html5/thumbnails/13.jpg)
How much of your site is driven by search
Direct saleLeadInfo
£100,000£5,000£10,000
40%90% 60%
£9,000 £2,000 £60,000
x 40% = £3,600 £800 £24,000+ + = £28,400
![Page 14: How much is site search worth? How to define conversion and calculate ROI](https://reader036.vdocuments.site/reader036/viewer/2022062419/558ec5091a28ab80628b45ec/html5/thumbnails/14.jpg)
How much of your site is driven by search
Direct saleLeadInfo
£100,000£5,000£10,000
40%90% 60%
£9,000 £2,000 £60,000
x 40% = £3,600 £800 £24,000+ + =
£28,400 x 40% =
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£11,360per month
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www.colbenson.com@Colbenson