how much does your agency waste (bil)
TRANSCRIPT
Copyright All Media Count, 2012 ©
How much does your media agency waste ?
This flat part is waste
Per
cent
age
who
hav
e se
en th
e ca
mpa
ign
at le
ast 1
0 tim
es
Accumulated Reach and Spending(across all media)
Cumulative cost (000 Rmb)
good.
It shows the client’s money is
building more audience
Each
do
t is
on
e m
edia
or may not add to reach.
FOR A CAMPAIGN IN ONE CITY, CLIENT NEEDED SATURATION. THEIR AGENCY SPENT 20 MILLION RMB TO DO IT.
OUR DATA SHOWED THEY OVER-SPENT BY ABOUT 8 MILLION RMB.
Copyright All Media Count, 2012 © 2
你的媒体代理浪费了多少钱?看
到广
告至少
10次的人群的
百分
比
累计到达率 和 费用(涉及所有媒体)
累计花费(000 人民币)
好的.
这表明客户的钱
用在了扩大受众
提高到达率上面
媒体代理商在一个城市花费了2千万人民币才达到客户所要求的饱和度。
我们的分析显示其中800万是被浪费的。
每一
个点
都代
表
但是不一定都会提高到达率
平滑部分是被浪费的部分