how mobile drives in-store sales
DESCRIPTION
We looked across every campaign ever hosted on our platform from Hard Rock Cafe to Mad Greens and compiled our data to get a comprehensive look on how mobile devices affect in-store sales for restaurants.TRANSCRIPT
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The Data On How Mobile Drives In-Store Sales
JULY 17, 2014
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LEVEL | ADVANCED
This is advanced material.
It is complex material and it is interesting.
We have material of all levels.
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What Will Privy Do For Me?
Privy allows you to measure which online marketing activities
drive in-store salesand
grow your customer databasein real-time
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SUMMARY
• Overview
• General Trends
• Mobile Widget
• Device Matters
• Opportunities
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OVERVIEW | FUNNEL OVERVIEW@privy #privydata
OVERVIEW | OUR FUNNEL@privy #privydata
TRENDS | MOBILE MAJORITY
In 2014, the majority of Privy campaign traffic became mobile.
mobile54.1%
desktop40.5%
tablet5.4%
Source: Google Analytics — Campaign Pages by Device Report
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TRENDS | SHIFTING SHARE
H2 2013 H1 20140%
25%
50%
75%
100%
desktop
mobile
tablet
Source: Google Analytics — Campaign Pages by Device Report
109% increase in 6 months
42% decrease
in 6 months
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TRENDS | MOBILE OS BREAKDOWN
iOS dominates among mobile devices on our campaign assets.
iOS59.6%
Android39.4%
WP7+0.8%
BlackBerry0.3%
Source: Google Analytics — Campaign Pages by OS report
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TRENDS | MOST EFFECTIVE CHANNELS
RANK CHANNEL REDEMPTION RATE
1 Website 26.3%
2 Twitter 24.3%
3 Email 24.1%
4 Facebook 15.7%
Sources: Chart.io – Redemption Rate by Source
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MOBILE WIDGET | WORKS WELL
DESKTOP1 MOBILE2
VIEW RATE (CTR) 3.4% 1.8%
CLAIM RATE 17.8% 21.9%
Sources: 1) Mixpanel — {Event} by Context, by Device Reports, 2) Privy Mobile Widget Performance Comparison (10/25/13 – 6/5/14)
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DEVICE MATTERS | REDEMPTION RATES
CLAIM DEVICE REDEMPTION RATE
MOBILE 30.4%
TABLET 23.9%
DESKTOP 21.2%
Sources: Privy Claim Device Report
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DEVICE MATTERS | DESKTOP RATE
CLAIM DEVICE REDEMPTION RATE
DESKTOPWindows 20.5%
21.2%Mac 22.4%
Sources: Privy Claim Device Report
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DEVICE MATTERS | TABLET RATE
CLAIM DEVICE REDEMPTION RATE
TABLETiPad 23.5%
23.9%Android Tablet 27.9%
Sources: Privy Claim Device Report
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DEVICE MATTERS | MOBILE RATE
CLAIM DEVICE REDEMPTION RATE
MOBILE
iPhone 32.8%
30.4%Android Phone 25.9%
Other Mobile 30.5%
Sources: Privy Claim Device Report
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DEVICE MATTERS | TIME TO REDEMPTION
Which device saw the fastest time to redemption?
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DEVICE MATTERS | TIME TO REDEMPTION
How fast was redemption for people who claimed on an iPhone?
:51
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DEVICE MATTERS | TIME TO REDEMPTION
Time to redemption (hrs:mins) REDEMPTION DEVICE
CLAIM DEVICE iPhone Android Phone Other Mobile
DESKTOPWindows 4:30 7:27 22:27
Mac 6:57 5:40
Sources: Privy Redemption Source Reports — 50th Percentile Times
Key Insight: people on their computers act later. Plan for dinner.
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DEVICE MATTERS | TIME TO REDEMPTION
Time to redemption (hrs:mins) REDEMPTION DEVICE
CLAIM DEVICE iPhone Android Phone Other Mobile
TABLETiPad 12:24 9:25
Android Tablet 12:08
Sources: Privy Redemption Source Reports — 50th Percentile Times
Key Insight: people on tablets are low intent. Target other devices.
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DEVICE MATTERS | TIME TO REDEMPTION
Time to redemption (hrs:mins) REDEMPTION DEVICE
CLAIM DEVICE iPhone Android Phone Other Mobile
MOBILE
iPhone 0:51 2:02
Android Phone 0:54 0:54
Other Mobile 1:42
Sources: Privy Redemption Source Reports — 50th Percentile Times
Key Insight: people on mobile phones act FAST. They represent a huge opportunity.
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OPPORTUNITIES | MOBILE VERSIONS
• Your website
– People on devices are looking for information right NOW
• Eblasts
– People read on their phone and need a call to action for NOW
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OPPORTUNITIES | PLANNING FOR SUCCESS
• What time is your email blast sent?
– Are you sending with a specific daypart in mind?
• Different messages for different website visitors?
– If the device is different, the context is different. What about your content?
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OPPORTUNITIES | SMARTER TARGETING
• Device-targeted ad buys
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Q & A
• Check out: blog.privy.com
• Tweet us! @Privy
• Tweet me! @jfccohen
• Send me an email: [email protected]
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