how meeting planners can change the world
DESCRIPTION
Meetings will never go away. As businesses continue to tighten the bottom line, some meetings will get canceled, consolidated, reduced in size or executed virtually, but people will always need to meet face to face. The way meetings are conducted, however, is going to change. And meeting planners need to stay on top of technological advances, corporate initiatives, budget restrictions, attendee expectations, meeting innovations and organizational goals or risk becoming obsolete. Don't just adapt; innovate. As a meeting professional, you have more power than you think. In this session, Plan Your Meetings Editorial Director Kristi Casey Sanders will teach you three simple ways you can make a big difference.TRANSCRIPT
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How Meeting Planners
Can Change the WorldPresented by Kristi Casey
SandersEditorial Director/Chief
StorytellerPlanYourMeetings.com
Illustrations by Scuba Dog Design: [email protected]
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“A war has been declared
on the meetings industry.”— MPI President & CEO Bruce MacMillan
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War on Meetings• The “AIG effect”
• TARP guidelines
• $166 million (402 events) lost to Las Vegas from Oct-March
• $1 billion in meetings canceled in Jan/Feb ’09
• $10 billion lost since Oct. ’08
• From Oct. ’08-Dec. ’09, hospitality industry may lose 450,000 jobs
Sources: USA Today, U.S. Travel Association, International Association of Exhibitions and Events
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Mighty Planners
FIGHT BACKFIGHT BACK
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Incentives Motivate• 75% of Americans
say they can work harder
• 92% workers achieve goals because of incentives
• Non-cash incentive recipients outperform cash recipients by 46%
Sources: Site Global Foundation, Public Agenda Forum, Goodyear Tire & Rubber CompanyPhoto source: http://www.wholetravel.com/supplier/grand-colony-island-villas
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Meetings Work•Meetings are the most cost- and time-efficient way to deliver a company’s message, develop strategy and get buy-in
•Event marketing has the highest ROI of any other marketing channel
Sources: http://www.mpiweb.org, EventView 2009
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“Our people are the biggest asset we’ve got.
… If we take care of our people, they will
take care of our guests.”— Texas Roadhouse CEO & President G.J. Hart
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Meetings Pay Off• 45% of workers fear
their job will be eliminated
• Appreciated employees are productive employees
• Companies that are people-focused outperform their competition in revenues, net profit, growth and customer retention
• G.J. Hart: ‘I only hope $2.5 million is enough’
Sources: Site Global Foundation, Public Agenda Forum, Goodyear Tire & Rubber Company
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Knowledge is Power
• KeepAmericaMeeting.org• MeetingIndustryCrisisCenter.org
• MeetingsMeanBusiness.com • PlanYourMeetings.com
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Change the World!
Illustrations by Scuba Dog Design: [email protected]
1. Prove Your Worth &
Value of Your Work2. Meet Responsibly3. Innovate &
Embrace Change
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Step One: Prove Your Worth
By Using the F.O.R.C.E.
Image ©Zeetz Jones, http://www.flickr.com/photos/zeetzjones/562496275/
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F.O.R.C.E.
Image ©Zeetz Jones, http://www.flickr.com/photos/zeetzjones/562496275/
1. Find out the goals2. Organize a game plan3. Research results4. Calculate $$ impact
& return on investment5. Evaluate & communicate
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Love Your Metrics• Historical data• $$$ saved• Business impact• ROI • Objectives achieved
E-mail [email protected] to get 152+ Ways to Save.
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Step Two: Save The
World,
One Meetin
g at a Time
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It’s Easy Being Green• Reduce, reuse and recycle — everything
• Going green in five easy steps
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Going Green in 5 Easy Steps
1. Do an eco-audit2. Eliminate paper3. Reduce &
recycle4. Think local5. Communicate
E-mail [email protected] to receive a detailed whitepaper of the steps.
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What You Can Do1. Draft statement of intent2. In all RFPs, ask suppliers what
sustainable initiatives they have in place
3. Have all suppliers and exhibitors sign sustainability statement of intent
4. Or, put green/sustainable elements into the contract language offering incentives for compliance/penalties for non-compliance
For more ideas, go to http://www.greenmeetings.info.
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Takeda Cares 2007
Do Good While Doing Business
http://www.stjudesranch.org/video_takeda.php
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Do Good While Doing Business
1. Meet in a community that needs your business2. Incorporate a community service/voluntourism
activity3. Donate left-over supplies4. Involve sponsors, suppliers and attendees5. Decorate with donations that will benefit
the community6. Contact CVBs and organizations like Tourism
Cares to organize a community service program
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Step Three: Innovate & Embrace
Change
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Innovate & Embrace Change
• Think of your event as a movie: What will be fun, unexpected?
• Virtual speakers & events
• Virtualis in Second Life
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How Can You Shake Things Up?
• Kinesthetic education • User-generated content• Interactive education• Go to conferences • Put expectations in
RFPs• Read “Make to Stick”• Book pleasant
environments• Ask hotels/venues
what’s available that’s different
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You Set the
Stage
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Are You A Flashing 12?
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Technology is Your Friend
• http://www.PYMConnect.com• Audience Response systems• http://www.Violet.fr:
Nabaztag/tag, ntag &RFID• http://www.Twitter.com/PYMLive• #werock!• http://www.Twitterfountain.nl
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What Are You Trying to Do?
• http://www.PYMConnect.com • http://www.MeetingCommunity.org (MeCo)• http://www.LinkedIn.com (Groups)• http://www.Facebook.com (Fan
Page/Group)• Everything you post becomes public
knowledge • Emergent technologies for meeting
professionals
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Are You A Flashing 12?
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Be Mighty Mighty• Mentor the next generation• Keep learning• Prove value of events• Save the world with each
event• Innovate & stay open to
change
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For More Ideas, Go To:
PlanYourMeetings.comAny questions?
[email protected]/PYMLive
PYMConnect.comThis work is licensed under the Creative Commons Attribution-No Derivative Works 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nd/3.0/us/ or send a letter to Creative Commons, 171 Second St., Ste. 300, San Francisco, Calif., 94105, USA. Illustrations by Scuba Dog Designs: [email protected]