how mature is your bi strategy? - amazon s3€¦ · implements business applications • offices in...

©2012 Ideaca Knowledge Services Ltd.

How Mature is Your BI Strategy?Presented by COMPUTERWORLD & Ideaca

#BImaturity

Survey FindingsSurvey Findings

Understanding MaturityUnderstanding Maturity

What are Leaders Doing?What are Leaders Doing?

How to Get ThereHow to Get There

TransCanada’s BI JourneyTransCanada’s BI Journey


Ideaca is a Canadian based consulting firm that advises on and

implements business applications• Offices in Vancouver, Calgary, Edmonton, Toronto and Kitchener

• Privately held with over 250 employees

• Over 350 satisfied, repeat customers

Our Areas of Focus Include:• Strategic Consulting & Advisory Services

• Business Intelligence / Analytics

• Mobility

• Portals and Collaboration

• Customer Relationship Management (CRM)

• Enterprise Resource Planning (ERP)

• Custom Application Development

• Enterprise Application Integration

• Cloud Computing

• Support Services

About Ideaca

Big Firm Consulting, Small Team Dedication, Benefits-Based Delivery

Support Services

Advisory

Services

ImplementationServices


Why Partner with IDC?

4

2006 - 2009

2010 - 2011

2012


Survey Demographics

6


Survey Demographics

7


What Value Has Analytics Brought?

0% 20% 40% 60% 80% 100%

100-150MM

150-250MM

250-500MM

500MM+

Fin Services

Mfr & Resources

Infrastructure Services

Distribution Services

IT

Business

Unsure / DK Poor value Fair value Good value Great value

8


How much have Operational Decisions been improved by the use of analytics?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Total

Starter

Simple

Strategic

Savant

Not improved Improved a little Improved a lot

9


How much have Strategic Decisions been improved by the use of analytics?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Total

Starter

Simple

Strategic

Savant

Not improved Improved a little Improved a lot

10


Where in Organizations does Analytics Get Deployed?

0% 10% 20% 30% 40% 50% 60% 70%

Marketing Optimization

Legal / Compliance

Contact Centre

Planning / Development

Merchandise Planning &…

Other

Risk Mgmt, incl Fraud

Engineering

Procurement / Sourcing

Customer Care

Inventory Management

Admin / Executive

Supply Chain

Human Resources

IT

Marketing

Operations

Sales

Finance, Accounting or Treasury

Top

2nd

3rd

11


Key Analytical Objectives

0% 10% 20% 30% 40% 50%

Cost Control

Better Financial Mgmt

Improved Customer Service

Accountability

Sales Force Effectiveness

Productivity Optimization

Customer Insight

Asset Optimization

Marketing Optimization

Revenue Optimization

Reduction of Risk

HR / Workforce Optimization

Product & Service Innovations

Global Sourcing Optimization

Other

Regulatory Compliance

Supply Chain Optimization

Top

2nd

3rd

12


How Are Analytics Done in Cdn Organizations?

0% 20% 40% 60% 80% 100%

100-150MM

150-250MM

250-500MM

500MM+

Fin Svcs

Mfr & Resources

Infrastructure Svcs

Distribution Svcs Individuals with

spreadsheets

Dep't level data-marts or

warehouses

Division or LoB data-marts

or warehouses

Enterprise-wide data-

marts or warehouses

Enterprise-wide analytics

or BI service

13


Key Findings

Analytics provide Value • 61% found positive value

• 48% believe their strategic decision making has improved

• Analytics gets support from management – but there is a split in terms of how

it’s viewed organizationally (As a result, funding, development & management

is typically dep’t lead)

BI is underutilized as a revenue generator • 42 % still treat BI as a cost center

• Primarily restricted to Finance (62%), Sales (51%), Operations (45%) and

Marketing ( 36%)

• Under-represented in Customer Care (7%), Contact Center (3%), IT, HR,

Procurement, etc

• Decisions are being driven by cost control and financial mgmt

Analytics have not been democratized in Canada• Only 28 % of customer-facing and 29 % operational employees regularly use

BI in their job

• Use still dominated by executives (43%), managers (57%) and analysts (53%)

14


Key Findings

Mobility is here• Mobility already moving fast at 33% adoption

• Strong correlation between Maturity Leaders and mobile adoption

• The Large Enterprise segment is ahead in mobile adoption

• Opportunity to widen the number of BI users & further embed BI into how

people actually do their jobs, not just report on them

Very wide mix of tools in use• Organizations are moving past static reports (33%) to more sophisticated

analytical offerings like what-if (18%) and process monitoring (28%).

Predictive analytics (13%) and automated decision-making (10%) remains

rarer

• 'Spreadmarts' are still a very popular tool for BI & analytics in Canada with

over 40% of respondents having them as their main tool. That said, 35%

have enterprise-wide data warehouses or BI services

• Emerging mktg fog around analytical terms like “Predictive Analytics” and

“Real Time” leads respondents to believe that they already have these

solutions when it’s likely they do not

15


Key Findings

Indicators of Lower Analytical Maturity • Individuals & Adhocracy

• Perception of Analytics as Cost Centres or Tactical

Strategic & Savants care about data• Trustworthiness, timeliness & comprehensiveness. That’s a critical step on the path to

advanced tools like process, predictive and automated decisions

• Strategic & Savants are adding onto the F&A analytics by extending into Marketing,

Executive decision-making, HR, etc.

16


Canadian BI Maturity

18

Minimum LevelRequired

How analytics mainly done

Analytics Development

Process

Highest Level Of Analytics

Starter Spreadsheets Ad-hoc Static Reports

Simple Dept level data-marts

Dept Level Static Reports

Strategic Dept level data-marts

LOB Level What-if Analytics

Savant Enterprise-wide data-marts

Enterprise-wide What-If Analytics


Canadian BI Maturity

Starter

47%Simple

28%

Strategic

15%

Savant

10%

By Maturity

48%

28%

15%

10%

0% 20% 40% 60%

Starter

Simple

Strategic

Savant

19


• Information Access &

Analysis

• Business Process Automation

• Communication & Collaboration

• User Application Development

• Performance Management

• Performance, Reliability& Security

• Report Creation

• Database Administration

• Data Management

• Integration

• Application Development

• Administration

• Improved Sales Effectiveness

• Improved Marketing

Effectiveness

• Improved Customer Service

• New/Expanded Channels

• New/Enhanced products/services

• Improved Product Availability

Why Maturity Matters

20

• Other IT Costs

• Hardware

• IT Services

• Software (clients & servers)

• Travel Expenses

• Operational Costs

• External Business Services

• Other IT Costs

Revenue

GenerationProductivity

IT Labour

Savings

Direct

Cost

Savings

Greater Maturity = Greater Benefit


What are Leaders doing? (Savant)

22

Process

• 61% have exec. level polices supporting better data over sight

• 57% have the ability to assess data needs across departments/functions

Organization

• 69% Have a decision culture that values the use of supporting data

• 55% have a dedicated internal data analyst / data scientist role

Knowledge

• 66% have formal in-house development of analytical skill sets

• 54% Continually maintain and update data definitions

Performance

• 44% Continually capture / monitor data quality issues

• 42% can measure time-to-information for end users

Technology

• 81% use a traditional BI Platform

• 78% leverage data query / discovery tools

• 59% use data quality tools

• 75% will be using mobility by 2013

• 73% of users have self-service access to BISource: Aberdeen Group


How to Get There

Know where you are:• Assess your BI Maturity

• Listen to your users

• Define the benefits you want to see

• Treat data as a strategic asset; not just an “IT problem”

24


Invest in Capabilities, not just Technology:• Automate the creation and delivery of standard reports

• Free up users’ time for more strategic projects that earn more value

• Make decisions faster; find information in real-time

• Receive alerts instantly if key metrics are off

• Collaborate across business units with clear visibility into enterprise data

• Forecast with greater accuracy

• Distribute data outputs that are tailored to the end-user instantly to increase value and understanding

• Dashboards, reports, etc.

How to Get There

25


Words of Advice

26

Business Intelligence is a Program not a Project !

#BImaturity


TransCanada’s BI Journey

28

Further Questions?

Richard HinesManaging Partner

Suite 110, 308 11th AvenueCalgary, AlbertaT2G 0Y2

Tel: +1 403.860.3865 [email protected]









Tel: 403 860 3865 [email protected]

www.ideaca.com

[email protected]

#BImaturity

how mature is your bi strategy? - amazon s3€¦ · implements business applications • offices in...

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