how marketing agencies are using augmented reality to increase engagement and roi
TRANSCRIPT
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AUGMENTED REALITY (AR) MARKETING
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What is Augmented Reality (AR)?:: MARKETING ::
http://www.vimeo.com/gravityjack/marketing
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The Mobile AR Market is Projected to Explode
Every company, every product, every service on the planet can benefit from AR
...including yours.
:: MARKETING ::
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We Offer What Other Software Can’t:: MARKETING ::
• The world’s only infinite realtime visual search engine! This technology, created and owned by Gravity Jack, turns any sign, logo, or even one of our patented QARs into a marker for Augmented Reality.
• Brand-able solutions on mobile not just a component.
• Once the device recognizes an image, your consumer is instantly exposed to your interactive multimedia content, targeted to their specific gender, age...and even interests.
• Videos, social media integration, 3D models, animations, polling, coupons, anything!
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When We Say Anything...We Mean It.:: MARKETING ::
Something as big as a billboard, or as small as a business card can be used to augment reality.
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Engagement Like Never Before:: MARKETING ::
• Change how the world sees and interacts with your brands.
• You are the marketing expert. We take a unique, consultive approach to helping add value to your client’s marketing plan, through the use of Augmented Reality.
• Branding is important. We marry our technology seamlessly with your efforts and ensure that everything stays branded completely to your client.
• We provide extremely detailed analytics. This closes the marketing loop, allowing you to micro-target consumers, while your marketing campaign grows organically.
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Logic-al Interaction:: MARKETING ::
• We take augmented reality to the next level, through the use of a feature called “logic.”
• Logic is smart software, allowing users to interact independently.
• Seeing things in AR is a mind-blowing experience. Allow them to share this experience, socially, through “Share,” “Like” and “Tweet” buttons, to grow your presence virally. Logic allows us to do this.
• E-Commerce: Does your client sell a product? Thanks to Gravity Jack “Logic,” when you add e-commerce functionality to your AR experience, customers can purchase products directly from the augmented reality scene!
• Mapping: Your customers are blown away with what they are seeing. Now, let’s show them how to find you.
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All The Power of Big Data, None of The Hassle:: MARKETING ::
• Know each viewer, individually, from the moment they scan your materials!
• Provide your market with sleek, easy to use features, including polling and one-click reports!
• Receive feedback instantly, from real people, on issues crucial to your business
• Instant, extensive analytics, allowing results to be sorted and presented using any demographic criterion imaginable.
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Same marker (Coke poster) produces different targeted content depending
on the demographic.
:: MARKETING ::
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Same marker (Coke poster) produces different targeted content depending
on the demographic.
Realtime image matching (visual search)
Content a la geo & demographic
knowledge
:: MARKETING ::
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3D Engine
Same marker (Coke poster) produces different targeted content depending
on the demographic.
Realtime image matching (visual search)
Commerce
Content a la geo & demographic
knowledge
:: MARKETING ::
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Embeddable browsAR
component (white label)
3D Engine
Polling & Logic Same marker (Coke poster) produces
different targeted content depending on the demographic.
Realtime image matching (visual search)
Commerce
Content a la geo & demographic
knowledge
:: MARKETING ::
![Page 13: How Marketing Agencies are Using Augmented Reality to Increase Engagement and ROI](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d565e5bb61eb3c3a8b4672/html5/thumbnails/13.jpg)
Embeddable browsAR
component (white label)
3D Engine
Polling & Logic Same marker (Coke poster) produces
different targeted content depending on the demographic.
All tracked in analyticsRealtime image matching (visual search)
Commerce
Content a la geo & demographic
knowledge
:: MARKETING ::
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Proven Results for Powerful Tech:: MARKETING ::
• Streamlined solution, merged with existing efforts
• State of the art marketing and true engagement, both instantly available to every user, simply by scanning the world around them
• User-convenient commerce system, within your client’s control.
• Extensive precision analytics, never before available
• Our engine has been proven with some of the world’s biggest names.
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THANKS FOR YOUR TIME.
:: MARKETING ::