How Long Should My

Social Media Posts Be?

A Resonance FTQ

(Frequently Tweeted Question)

“What’s the max length for

social content on Facebook,

Twitter, and LinkedIn … and

what’s the ideal length for

maximizing engagement?”

@resonancecont

@resonancecont

@resonancecont

Maximum post length: 63,206 characters

Ideal post length: 40 characters

Source:h)p://blog.sumall.com/journal/internet-­‐zoo-­‐ideal-­‐length-­‐everything-­‐online.html    

Facebook posts with 40 characters receive 86% more

engagement. Source:h)p://blog.sumall.com/journal/internet-­‐zoo-­‐ideal-­‐length-­‐everything-­‐online.html    

@resonancecont

@resonancecont

Maximum post length: 140 characters

Ideal post length: 71−100 characters

Source:h)p://blog.sumall.com/journal/internet-­‐zoo-­‐ideal-­‐length-­‐everything-­‐online.html    

Tweets shorter than 100 characters receive 17% more

engagement. Source:h)p://blog.sumall.com/journal/internet-­‐zoo-­‐ideal-­‐length-­‐everything-­‐online.html    

@resonancecont

@resonancecont

Maximum post length: 700 characters

Ideal post length: 16−25 words

Source:h)p://blog.sumall.com/journal/internet-­‐zoo-­‐ideal-­‐length-­‐everything-­‐online.html    

To Sum Up … •  Just because you can max out that

character limit doesn’t mean you should.

•  It takes time and effort to make your posts “right and tight,” but the investment will pay off in higher engagement rates.

@resonancecont

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for our next

FTQ?

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Twitter at

@resonancecont