how leaders tweet 2012
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How Leaders Tweet - Presentation for Swissnex #SwissEdSocial held in Basel, Switzerland on 13 November 2012TRANSCRIPT
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
How Leaders Tweet
Swissnex, Basel 13.11.2012 #SwissEdSocialMatthias Lüfkens, [email protected] @Luefkens @B_M
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Let’s get this started
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
The next leader on Twitter
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
2008
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
@BarackObama
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
@MittRomney
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twindex
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twitter Engagement Map
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twitter Engagement Map
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Barack Obama on Facebook
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Mitt Romney on Facebook
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
DisappearingRomney.com
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
2007.5 2008 2008.5 2009 2009.5 2010 2010.5 2011 2011.5 2012 2012.50
100
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300
400
500
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700Twitter is the Drug of Davos
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Executive Tweets
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Executive Tweets
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Leading the conversation
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
65% of all government leaders are on Twitter
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Getting started
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Getting started
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Getting started
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twitter exchanges
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Creating connections
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Creating connections
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Creating connections
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Quality over Quantity
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Policy Statements
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Exchanges
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Exchanges
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Political Statements
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweeting Job Ads
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Thank your Followers
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Engaging your followers
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Watch your language
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Saying Sorry
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Making Mistakes
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Correcting mistakes
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Oversharing
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be witty
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
On holidays
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Taking a break
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Don’t just followBe a Leader
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be personal
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Don’t tweet about the weather
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be human
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be inspirational
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be inspirational
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Thank you [email protected] @Luefkens @BMSwitzerland