how is selling today different from selling a hundred years ago?
TRANSCRIPT
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How is selling today different from selling a hundred years
ago?
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Marketing Basics
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Marketing is…
• An organizational function and set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways
that benefit the organization and its
stakeholders.
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What are some places/ ways that you are exposed to marketing?
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All businesses market
• Some directly– Advertising agencies– Marketing research
firms
• Transportation– Trucking– Railroad– Air Freight– Shipping/Delivery
• Financial Companies– Credit cards– Business loans
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Product and Service management
• Designing• Developing• Maintaining• Improving• Acquiring
products and services that meet customer needs
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Distribution
Determining the best way for customers to • Locate• Obtain• Use products
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Selling
Communicating directly with potential customers
• Face to face• Telephone• Computer• Video confrencing
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Marketing-Information Management
• Obtaining• Managing• Applying
information to improve decision making and improve marketing activities.
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Financial Analysis
• Budgeting• Obtaining Finances• Creating payment options– Then making sure they get paid
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Pricing
• Setting price– Easy to see– Comparable – Make a profit
• Communicate value– What are they getting for the price
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Promotion
Communicate to customers– Advertising• TV• Radio • Magazines• Newspapers• Direct Mail• Internet
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Total Product Concept
• use all 7 functions when designing a strategy.
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Activity
• Split into 7 different groups (4 in each)
• Each group will be assigned a function
• The company is…