how internet marketing works

43
Welcome to this training. John Jarvis here from eBusiness Masterclass.com.

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Page 1: How Internet Marketing Works

Welcome to this training. John Jarvis here from eBusiness Masterclass.com.

Page 2: How Internet Marketing Works

In this tutorial, you're going to learn how internet marketing really works.

Page 3: How Internet Marketing Works

I take it that by now you've already watched the video on the website about the

elements of success online, and maybe read the Art Of Online Money ebook?

Page 4: How Internet Marketing Works

If not then you should because this is an extension of those tutorials.

Page 5: How Internet Marketing Works

Fact is that there's so much confusion online that 97% of people that attempt to market

online, fail!

Page 6: How Internet Marketing Works

Not to mention there are

companies that charge you

hundreds, and even 1,000's

of dollars to train you, and

the purpose of their training

is to teach you how to

promote their company.

Page 7: How Internet Marketing Works

If you step outside of their boundaries then all of a sudden you're a trouble maker!

Page 8: How Internet Marketing Works

That's not what eBm is here to teach you.

Page 9: How Internet Marketing Works

Here, you're going to learn the real way to make money online, ... by working for

yourself, ...

Page 10: How Internet Marketing Works

… not by promoting other people’s stuff and lining their pockets with gold!

Page 11: How Internet Marketing Works

Truthfully it should only take 30 days from the time you start learning, until you see a profit, and

here's how that happens!

Page 12: How Internet Marketing Works

The true path to success online all starts with traffic coming to a website.

Page 13: How Internet Marketing Works

Traffic meaning people, or visitors to your website.

Page 14: How Internet Marketing Works

Lead Capture

You have something to offer to people, and you

give it away in exchange for your website visitor

giving you their email address, and it’s a good idea

if you can capture their 1st name too!

Page 15: How Internet Marketing Works

Lead Capture Front End Product

Then you have a front end product, something to

sell to people.

Page 16: How Internet Marketing Works

Lead Capture Front End Product Upsell Product

If they buy that product from you, you then offer

them an upsell, also known as a “one time offer”.

Page 17: How Internet Marketing Works

Lead Capture Front End Product Upsell Product Back End Product

And finally, you should eventually have a back end

product on your website too.

Page 18: How Internet Marketing Works

Lead Capture Front End Product Upsell Product Back End Product

But you don’t hit your website visitors with all of this

stuff right away…bad mistake!

Page 19: How Internet Marketing Works

Lead Capture Front End Product Upsell Product Back End Product

It’s very important to start to develop what’s known

as “know, like, trust” with your website visitors, so

they have a chance to know who they’re dealing

with.

Page 20: How Internet Marketing Works

Lead Capture

Free Gift

Free Report/Video

You start with a free gift, which could be a free

report, a video tutorial, or something along those

lines.

Page 21: How Internet Marketing Works

Lead Capture

Free Gift

Free Report/Video

Create Page

Auto Followup

You create a download page for them to visit to

download this free gift, and you follow up with them

in an autoresponder.

Page 22: How Internet Marketing Works

Lead Capture

Free Gift

Free Report/Video

Create Page

Auto Followup

Autoresponder Welcome Message

Promote Front End?

In your autoresponder series, there’s the

“Welcome” message, and at this time you may

want to promote your front end offer.

Page 23: How Internet Marketing Works

Lead Capture

Free Gift

Free Report/Video

Create Page

Auto Followup

Autoresponder Welcome Message

Promote Front End?

Autoresponder 2 or 3 emails

More Free Gifts!

Your best bet though, would be to follow up with

them a few more times with more free gifts.

Page 24: How Internet Marketing Works

Lead Capture

Free Gift

Free Report/Video

Create Page

Auto Followup

Autoresponder Welcome Message

Promote Front End?

Autoresponder 2 or 3 emails

More Free Gifts!

By Joe, I think I may

be able to do business

with these people!

This is what starts to

develop a bond and

it lets people know

that you’re there

to help them.

Page 25: How Internet Marketing Works

Lead Capture

Free Gift

Free Report/Video

Create Page

Auto Followup

Autoresponder Welcome Message

Promote Front End?

Autoresponder 2 or 3 emails

More Free Gifts!

Front End Product

Promote

Affiliate Product?

As for your front end product, this could be a

training series that you created yourself, or bought

with resale rights, or even an affiliate product and

you could be selling someone else’s product for a

commission.

Page 26: How Internet Marketing Works

Lead Capture

Free Gift

Free Report/Video

Create Page

Auto Followup

Autoresponder Welcome Message

Promote Front End?

Autoresponder 2 or 3 emails

More Free Gifts!

Front End Product

Promote

Affiliate Product?

Upsell Product

Promote

Membership Site?

Your upsell product may be an all access pass in a

membership site. The top internet marketers

actually do use this method!

Page 27: How Internet Marketing Works

Lead Capture

Free Gift

Free Report/Video

Create Page

Auto Followup

Autoresponder Welcome Message

Promote Front End?

Autoresponder 2 or 3 emails

More Free Gifts!

Front End Product

Promote

Affiliate Product?

Upsell Product

Promote

Membership Site?

It’s very important to let the people on

your list know how they could be

helped, by anything that you are

recommending to them.

“Recommending” is actually a better

word than “Promoting”!

Page 28: How Internet Marketing Works

Lead Capture

Free Gift

Free Report/Video

Create Page

Auto Followup

Autoresponder Welcome Message

Promote Front End?

Autoresponder 2 or 3 emails

More Free Gifts!

Front End Product

Promote

Affiliate Product?

Upsell Product

Promote

Membership Site?

Back End Product

Coaching?

Affiliate Products?

Then there’s your final back end product. A lot of

people sell private coaching as a back end product,

or it could be something as simple as another

affiliate product.

Page 29: How Internet Marketing Works

Lead Capture

Free Gift

Free Report/Video

Create Page

Auto Followup

Autoresponder Welcome Message

Promote Front End?

Autoresponder 2 or 3 emails

More Free Gifts!

Front End Product

Promote

Affiliate Product?

Upsell Product

Promote

Membership Site?

Back End Product

Coaching?

Affiliate Products?

This is something that’s higher priced and this is

the product that’s going to make the bulk of your

money online.

Page 30: How Internet Marketing Works

Lead Capture

Free Gift

Free Report/Video

Create Page

Auto Followup

Autoresponder Welcome Message

Promote Front End?

Autoresponder 2 or 3 emails

More Free Gifts!

Front End Product

Promote

Affiliate Product?

Upsell Product

Promote

Membership Site?

Back End Product

Coaching?

Affiliate Products?

What you have here, is one of the best sales

funnels that anyone could possibly have, to

make money online!

Page 31: How Internet Marketing Works

Now you may think that what I just showed you

could get to be expensive. After all you need to

have products to give away and you need to have

products to sell.

Page 32: How Internet Marketing Works

This is not the case with eBm. We supply our full

members with not only the training, but we also

supply them with things to offer their website

visitors, and things to sell to people that drop by!

Like what?

Page 33: How Internet Marketing Works

Well to start with we have a WordPress Traffic

course that when bought from us, can be sold to

other people from our members own websites!

Page 34: How Internet Marketing Works

Plus these products that

our members can sell

to others

Page 35: How Internet Marketing Works

And these ones… And we’ll

be adding to our website

as time goes by.

Page 36: How Internet Marketing Works

You can actually learn more about these products

and their pricing from our website, and I can tell you

the price will be much less than people would

expect! Let’s recap.

Page 37: How Internet Marketing Works

To make money online, the 1st necessary element

of success is having people visit your website.

These people are known as “traffic”.

Page 38: How Internet Marketing Works

Lead Capture

They go into a sales funnel through a lead capture

page, and they get a free offer from the website

owner.

Page 39: How Internet Marketing Works

Lead Capture

Front End Product

The website owner follows up with them, and over

time starts to develop KLT, and offers the visitors a

front end product.

Page 40: How Internet Marketing Works

Lead Capture

Front End Product

Upsell Product

If they take the front end product, or even if they

don’t, they are offered a “one time only” offer of the

upsell product.

Page 41: How Internet Marketing Works

Lead Capture

Front End Product

Upsell Product

Back End Product

Finally as the relationship develops and the website

owner proves their worth, they offer their website

visitors the back end product, which is usually

personal coaching of some sort.

Page 42: How Internet Marketing Works

Lead Capture

Front End Product

Upsell Product

Back End Product

This is only successful, if the

website owner can truly help

their visitors with what they are

looking for help with! And that,

is how internet marketing

works!

Page 43: How Internet Marketing Works

Thank you for taking the time to watch

this tutorial, and you can learn more at

eBusinessMasterclass.com!