Internet Marketing &

How It Can Help Your Business

The Web = Market Place

What is Internet Marketing

In web there are thousands of Websites/shops selling the same products or services as yours.

There is Competition.

Survive this competition in the web = Internet Marketing.

What is Internet Marketing

“Internet Marketing is the process of Marketing your products/services over the Internet.”

Why Take Your Business Online?

• Why take my business online?• What is the benefit of making a website?

Why Take Your Business Online?

• Your product/service become global• Anyone in the world can see and purchase

from you.• The number of your ‘To Be’ Customers

Increases.

Without Web, Just by Traditional Marketing

• Your marketing is restricted by geography.• You cannot sell to Global audience.

Common Traditional Marketing Methods:

• Ads in News Papers.• Ads in TV• Flex Boards• Posters• Exhibitions & Trade Shows

Different Methods of Internet Marketing:

• Search Engine Optimization (SEO)• Pay Per Click Campaigns (PPC)• Social Media Marketing (SMM)

1. Search Engine Optimization (SEO)

How Do People Buy?

• Millions of websites.• Thousands of websites selling the same

product.

From where should I buy?How to find a website that sells what I want?

Answer=

Search Engines

How Search is Performed?

How Search is Performed?

• More than 80% of the people don’t go beyond the second page.

• Ranking Beyond 2nd Page = Invisible.

How to Reach the 1st Page of Google?

Search Engine Optimization

What is SEO?

“Search Engine Optimization is the process of optimizing your website so that it ranks better in Organic Search results of Search Engines for related search terms.”

2. Pay Per Click (PPC) Campaigns

Google Search Results

Advantages of PPC

• Pay only when a user click on the ads.• Instant Results.

3. Social Media Marketing (SMM)

Social Media Marketing (SMM)

• Method of marketing using social networks and communities like Facebook, Twitter, Linkedin etc.

• Effective Marketing Strategy for Branding.

Can Internet Marketing be used to Promote a business in a smaller area like Kerala instead

of going Global?

Eg:

Used Car Business in Kerala

Can SEO and other Internet Marketing Methods be used to promote a business within a

district?

Eg:

• Real Estate - Flats in Ernakulam• Kerala Tourism – Houseboats Alappuzha

What if my business is to be promoted in a much more smaller area?

Promote Your Business in Your Locality

• Search Engine Optimization• Google Local Business Listings• Local Directories

Google Local Business Listings

Local Directories

I have never used internet to find anything. I don’t have a Facebook account. My customers

too use none of these. Is there any point in doing internet marketing?

The upcoming generation is using internet.They are your future customers.

In India over 100,000,000 internet users are there. By the end of 2011 it is expected to

grow by 20%.

In India Internet Marketing is at its beginning phase. So the best time to take your business

online is NOW!!