how individuals can use social media to advocate for their own health
TRANSCRIPT
Lee Aase (@LeeAase) Mayo Clinic Center for Social MediaJune 19, 2015
How Individuals Can Use Social Media to Advocate for their Own Health
©2011 MFMER | 3139261-
Today’s Agenda• Mayo Clinic’s Social Networking and Social
Media DNA • #MCCSM and Social Media Health Network:
Joining Patients in Their Journey • Inspiring Patient Activism
©2011 MFMER | 3139261-
Taking a step back: Content Creation/ “New Media” Task Force• Public Affairs group met Oct. 2005 to July 2006 • Reviewed landscape and made
recommendations on initial strategies • Process changes to create more in-depth
products - podcasting • Save blogging for later
Mayo Clinic Center for Social Media• The Mayo Clinic Center for Social Media
(#MCCSM) exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients.
• Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere.
Social Media Health Network (SMHN)• Membership group associated with #MCCSM
• For those who want to use social media to promote health, fight disease and improve health care
• Basic membership is free, with Premium options for individuals and organizations
To Join the Conversation:
• Google Lee Aase or MCCSM
• @LeeAase on Twitter (or #MCCSM)
• socialmedia.mayoclinic.org