How important is it to use keywords in your URLs?
Including keywords in URLs can actually have a negative impact on
your rank.
VERY important, BUT…
The 3 Most Important Questions to Ask Yourself about Your Ecommerce URL Structure
1. Do your URLs sound like normal English when read
aloud?
Do NOT keyword stuff!
Search engines like URLs that read like regular English and give those
sites preference in rank.
How to Double-Check Your URL Readability:
1. Read them out loud
2. Remove anything that sounds “off”
3. Restructure
2. Are your URLs cannibalizing?
Cannibalization occurs when you inadvertently optimize one page
over another.
Most commonly happens between product & category pages.Source: Moz.com
Incorrectly using keywords can have a negative impact.
How to Fight URL Cannibalization:
1. Remove keywords from product
page URL & metadata
2. Replace with brand & model #
3. Add keywords to your category
page URLs
4. Let search engines index
5. Watch category pages rise in rank!
3. Are your URLs consistent?
Most ecommerce websites use automatically generated URLs
and sitemaps.
EFFICIENT CONSISTENT
If your URLs are inconsistent, you risk creating duplicate content.
Source: Moz.com
Common Inconsistencies:
1. www.domain versus http://domain
2. http versus https
3. Using .html, .htm or no filename
4. Capitalization